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Case Studies
- Repositioning Calm as the wellness market leader
- Creating a new voice and visual identity for Demandbase
- Launching a new CRM tool for Clarity CX1
- Webhelp’s optimized lead gen approach delivers results
- When Canfor asked us to revitalize their global brand
- Capturing the spirit of creative collaboration for InVision
- Russell Reynolds takes the lead in CEO succession planning
- Revamping Ubiquity’s messaging to attract new clients
- Transporting a brand-new brand into a noisy market: Geotab ITS
- Giving OnProcess’ niche specialism a relatable, glitzy new story
- Repositioning CID for a new (and unknown) finance audience
- Helping Sprint seize the 5G high ground
- Making Learnship famous for breaking business language barriers
- Creating a monster for HubSpot
- Writing a late night talk show for Salesforce
- Publishing 1,000 hardback B2B SaaS bibles for Monterro
Jobs
Resources
- The Big Beautiful B2B Blueprint
- The New B2B Manifesto
- Spit Out the Kool-Aid
- Culture eats strategy for breakfast. Grab a fork.
- A stakeholder through the heart
- Insane Honesty in content marketing
- The new media message
- Crap: the single biggest threat to B2B content marketing
- The search for meaning in B2B marketing
- Strong but Wrong: the art of making good mistakes that lead to better work
- The other C word: what makes great content marketing great
- B2B Content Marketing Strategy Checklist
- Irresistible Content for Immovable Prospects
- The B2B Marketing Manifesto
- The B2B Content Marketing Workbook
- The Holy Trinity of Technology Marketing
- The Art of Compromise: a balancing act
- The Future of Content Marketing: Five Beyonds
- Three Poisonous Metaphors in B2B Content Marketing
- B2B Masters Video – On the relationship between B2B sales and marketing
- B2B Masters Video – Talking with John Watton about the role of today’s senior marketer [PART ONE]
- The B2B Content Marketing Tutorial
- (Re-)naming your company
- Content Marketing Partners: The Spectrum
Posts
- How to have an idea
- Resonance over reach: A conversation with Jay Acunzo
- How to stop throwing shit over the wall
- Marketing with the door open, part two: A B2B marketing report framework
- Marketing your way through big moments of change
- 5 big brand awareness myths, busted
- The unexpected joy of work after a pregnant pause
- Why brand isn’t just your marketing team’s problem
- AudiencePlus and the new B2B Go-To-Market: An interview with CEO and Founder Anthony Kennada
- Marketing with the door open, part one: The why, the what and the how of a B2B Marketing campaign
- How integrating B2B SEM and SEO helps you win throughout volatility
- Content as community
- The new B2B marketing manifesto
- What Gong’s Chief Evangelist thinks the new B2B marketing playbook should look like
- Recombinant innovation: Why B2B marketing collaboration is worth the effort
- The new B2B GTM playbook: An interview with Jon Miller, one of the architects of the old one
- The symptoms of the B2B selling sickness
- Caveman style ABM is pissing off everyone’s best prospects
- AI and SGE are a long-overdue wakeup call for B2B SEO
- Why teamwork solves the B2B SEO malaise
- Performance branding: Why strategy and data must work together to drive pipeline
- The universal digital marketing audit
- A reluctant marketer’s 5-year love letter to B2B
- Stop the relay race: The evolution of B2B marketing and why yours isn’t working
- Let’s steal from Spotify Wrapped
- How to roll out a company roll-up
- Why an ABM foundation makes your whole marketing strategy work harder
- When simplification goes wrong: Why unifying your platform and point solutions makes it harder for customers to buy.
- Marketing your business model: The killer differentiator
- How to get the most out of SME interviews
- How to catch a salmon in a river of shit
- The B2B generative AI design shootout: Part 3
- Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)
- How to break free from the benchmark trap
- The B2B generative AI design shootout: Part 2
- Why you should be the biggest user of your website
- The B2B generative AI design shootout: Part 1
- Why creativity gets harder (and more important) in a recession
- Interactive vs. static content: Why dynamic experiences increase engagement
- Four free ways your CRM can drive more value across the business
- Marketing campaigns win big when performance and creative tango together
- Making buyers care just isn’t enough right now
- How to beat the sugar rush of short-term campaign leads
- How to fix employer branding’s mojo problem
- B2B marketing in a recession: Fight, flight or focus?
- Gated content locks out leads — so why keep doing it?
- 9 Performance Marketing Metrics For 2023
- Brand vs Performance Marketing: A plan to kill your silos
- Introducing… Velocity 3.0
- 7 books for B2B writers, editors and readers
- Why feedback gets worse in a recession and how to handle it
- Generative AI for B2B content marketing is here
- Why it feels weird saying mean things in B2B marketing (and how to get over it)
- An AI writing tool wrote this post. Really.
- The one question your marketing needs to answer in a recession
- Four ways a recession can kill your Galvanizing Story
- The forbidden arts: what Marketing can learn from PR
- Google Analytics 4 for B2Bers: More powerful. More usable. More analyticky.
- How to stop teaching granny to suck eggs
- Let’s Steal From Mother Teresa
- Webflow is making us better digital designers
- The inevitable Web 3.0 Backlash
- Continue: The most chicken-hearted word in marketing
- Why we’re so inspired by the MNDA mission statement
- Why I hate the ‘Cover the Logo’ test
- The Great Shift: a new marketing mindset for a new era
- Ecosystem Marketing part 2: A conversation with Scott Brinker
- B2B ecosystem marketing: three app marketplace plays
- Why the customer is always right…but some are better than others
- 15 Web 3.0 ideas for B2B marketers
- Why B2B folks need to learn about Web 3.0 now
- How to signal authority
- Why every marketing strategy should be a Learning Strategy
- Why marketing still needs soul: Jason Miller on punk over predictability
- Ask Leela : Changing from SurveyMonkey to Momentive
- Why you should kill more content
- Advancing into audio: lessons from a seasoned podcaster
- Three ‘Why’ questions you need to answer fast and well
- How to write FAQs – an FAQ for B2B
- Meaning, metrics and mojo: the 3 keys to B2B marketing today
- How Sara Varni thinks: a chat with Twilio’s CMO
- The B2B Show Must Go On: online events are the new F2F
- On Velocity’s Culture: airing out something that maybe we shouldn’t
- How Drift thinks about B2B online events: an interview with Mark Kilens
- Stop your content performance KPIs from ruining your content
- Want to feel good about working in marketing in 2020? Get real.
- 10 Content Marketing Performance Metrics
- The Relationship Between Content Marketing and SEO? It’s Complicated.
- WFH #10: This 2020 thing isn’t great for creativity, is it?
- The Vineyard Community Interview
- When a white couple helped me break and enter
- Eight strategic story arcs that shape almost every B2B narrative.
- How to write an anonymous business case study that doesn’t suck
- The antidote to uncertainty
- Galvanizing story part 5: Talking the… talk.
- WFH #9: The Adjective of the Pandemic
- WFH #8: Plan your emergence now
- WFH#7: What we’re seeing
- WFH #6: Is it okay to just do normal marketing yet?
- WFH #5: If only these walls could talk.
- WFH #4: Three principles for marketing in insane times
- WFH #3: Good service in bad times
- B2B Marketing in COVID-19 times
- WFH#1: The clumsy art of being busy in a god damn pandemic
- Why you should sessionize your content
- Creativity’s guilty secret
- How to create a content-powered demand generation system
- Let’s steal from Google Cardboard
- Want to be a better marketer? Do nothing.
- The question you’re least likely to ask
- Meet Martechbase: The searchable MarTech landscape.
- Let’s Steal From…The Beatles
- Buyer confusion is killing your marketing
- Be the idiot.
- The galvanizing story part 4: the emotional core of your brand
- Let’s steal from holiday movies
- How to tie a bow tie.
- Let’s steal from Apple
- It’s Always Sunny in Philadelphia: Good lessons from bad marketing
- B2B and B2C: Two nations divided by a common language
- Days when you just don’t wanna.
- Something happened.
- Understand why people should NOT buy your products
- 10 (or so) principles of writing at Velocity
- Fortnite just pulled off an incredible marketing scam
- You don’t own your story
- Using marketing to deflect time-wasters like me
- The art of narrowing your offer even if it hurts your soul
- Authority always wins
- The video in a day project.
- What are you actually saying?
- It isn’t going to be okay.
- 6 free but difficult things that’ll make your marketing better
- Embracing ambiguity: creative confidence in disguise
- The glory of low-tech: the first Velocity Letterpress Day
- Ten ways to sell a great idea
- Let’s steal from The Simpsons
- B2B marketers: take back your website!
- Tone of Voice: The B2B budget multiplier
- Let’s steal from… Seventeenth Century Explorers
- When bad is good: in defense of the negative
- Buzzwords are blankets.
- Vertical marketing strategy in B2B: when, why, how?
- B2B documentaries: the next big thing
- Let’s steal from the NBA: How a global sporting underdog became one of its leaders
- How to report performance marketing metrics
- The galvanizing story part 3: a B2B positioning example
- The galvanizing story, part 2: The guts
- What’s after content marketing? The galvanizing story, Part 1
- Deadlines are killing your marketing
- The hierarchy of benefits in B2B marketing
- Beyond tone of voice: what’s your stance?
- Why most brands shouldn’t “start with why”
- Why SaaS providers need to get braver about proprietary data
- What marketers should learn from Stripe Atlas
- Is marketing the press secretary or attorney general?
- Let’s steal from Icelandair
- Tool Choice: How to pick a marketing automation tool
- Inviting the tackle
- Four reasons to avoid comedy in B2B marketing (and how to use it anyway)
- Brand is no longer bullshit.
- Let’s steal from the New York Times
- Intuition beats best practice: An Interview with Jay Acunzo
- How to create performance marketing KPIs
- Dev can help: One great example of why Martech is all about integrations
- Re-naming a B2B company 2: the process, shortlist and winner
- Renaming a B2B brand 1: The lessons learned
- What is the future of content marketing?
- 10 Tales from 10 Years At Velocity Partners
- 7 common complaints with online tracking (and why they’re bullshit)
- The paradox at the heart of every B2B brand
- Let’s Steal From the Democratic Midterm Campaign Ads
- Five transitional writing tips from a marketing novice
- Dev can help: When content needs B2B web developers not writers
- The best CMS isn’t a platform—it’s an approach
- An interview with Scott Brinker, Martech Super-graphic Guy
- Let’s Steal From the Marketing Technology Supergraphic
- If content doesn’t cost you anything, it isn’t worth anything
- The Camel – a cautionary tale
- Explaining ‘content’ to my Aunt Ethel*
- Three reasons your writing still sounds like marketing
- Why the customer journey is a hero’s journey. Sort of.
- Build an audience. Build a moat.
- Managing stakeholders: an interview with Elle Woulfe
- Are our stakeholders killing our marketing?
- Can we promote products again?
- What GDPR really means
- 10 B2B marketing delusions
- Why Google doodle
- 40 reasons good people make crap content
- Did Crap come true? How to fight the content marketing deluge
- Five years of Crap content: an anniversary of sorts
- Why you need both Plumbers and Persuaders in B2B marketing
- Why ideal prospects are the only prospects that matter in B2B
- Meet the family: Encore Digital does B2B programmatic
- Brand over-reach: Dove’s ‘Real Beauty’ bottle shapes
- Introducing Velocity String – a new digital content format
- Why Revenue is the wrong metric for B2B marketing
- Next 15 acquires Velocity, the B2B tech marketing agency
- 7 or 8 things every content marketer can learn from TED Talks
- Velocity opens office in New York
- Why Pepsi’s Jennergate flopped and Heineken’s ‘Worlds Apart’ soared
- Why you should go to content marketing conferences
- Let’s steal from the Airbnb City Guides
- 6 examples of insane honesty in content marketing
- The case for cojones in B2B marketing
- Managing expectations in content marketing: a pretty good guide
- The innovator’s imperative: pissing about with tech
- Virtual insanity – How we can use VR in B2B marketing
- Content Lego: How to unlock latent value from your marketing
- Content marketing fail? Ask your audience why.
- From Benchmarks to Insight – your content marketing metrics
- Marketing an innovator’s dilemma
- The B2B writer’s #1 imperative: honor your audience.
- A great B2B content format: the long-ass web page
- Vision fatigue in B2B tech content marketing
- Why every writer should try B2B copywriting
- Why marketers suck at answering ‘What do you do?’
- The Numbers Game: 8 Content Marketing Accountability Steps
- Velocity wins Content Marketing Agency of the Year 2016!
- Content Marketing World 2016: snapshot of the discipline
- Content Marketing: Stepping Into the Future! [A video]
- The SMB marketing problem
- On marketing myopia and metrics
- How to deal with negative comments
- The one word that should start every document
- Let’s Steal From Moz Whiteboard Friday
- The 15 B2B copywriters I don’t want to be
- The B2B marketing data lake: a book review
- Marketing data fragmentation in B2B
- Content Marketing Analytics: What’s The Point?
- B2B writing: It ain’t just writing
- Bridging Marketing Automation’s Progress Trap
- Let’s Steal From GE’s Paths of Flight
- The art of creative translation
- The Great Convergence begins
- Learn to tell stories
- The loneliness of the B2B marketing influencer
- The 4 new skills of a great B2B planner
- What we learned building an online quiz tool
- Hot takes from the 2016 Marketing Technology Landscape
- What lead nurturing really means
- Account Based Marketing: a new playbook for B2B marketers
- Native advertising: a chance for us to get it right
- Two ways to fail in B2B content marketing
- Why all billboards are spam
- A (sort of) formula for B2B content
- Let’s steal from great first lines
- Let’s Steal From the Greatest Infographic Ever
- A content marketing chinwag with Ann Handley
- Why B2B case studies suck
- 8 tips for making a kick-ass B2B Prezi
- Why your B2B content marketing should ‘Start With Why’
- What we learned building our new website
- Content Marketing slides into the Trough of Disillusionment
- Talking to chairs at Inbound 2015
- ‘The Story of Content’: a film review
- Velocity And Sprint win content marketing launch of the year
- The glossary of terms as B2B content marketing
- Let’s Steal From ‘Epic Split’
- Tripping my brains out at The Do Lectures
- Why ‘customer centricity’ is a cursed message
- Let’s Steal From ‘Follow The Frog’
- Zippy: the real story of a very bad office dog
- How branded content is done: an interview with Tim Moran of CMO.com
- 5 things content marketers can learn from listicles
- Account Based Marketing: What Jon Miller Did After Marketo
- 14 Ways to Present Information Visually
- 7 critical elements of a great content brief
- The client and the infographic
- Marketer Automation: meet your robot overlords
- The problem with positive
- How to use swear words in your fucking marketing
- Getting a B2B content marketing job at Velocity
- There are two types of creatives. (There. I said it.)
- My Brain Hurts: The Marketing Profs B2B Marketing Forum
- Keep it structured, stupid
- A review of reviews of Ann Handley’s ‘Everybody Writes’
- Book Review: Global Content Marketing
- A test drive of Snip.ly, a cool social sharing tool
- Content Marketing in the slow lane
- Outbrain test drive: native advertising in action
- “Data comes from anywhere”
- Native Advertising: the apologists miss the point
- Did Prezi just ruin content creation tools for everyone?
- BrightInfo Review: Grab anonymous visitors before they bugger off
- The Question
- 6 Infographics that designers love
- Gating assets: The unconsidered alternative
- Assuming the position
- We’ve moved!
- Only fools and prospects
- What’s an infographic?
- The paradox of the Almost ‘Creative’
- Geeking out at the bottom of the funnel: Velocity goes to Vegas
- Content Shock? make your content marketing granular
- B2B: Marketing’s developing country
- The knowledge bubble
- Collaboration: The New In Content Marketing
- Exposed: the great lie of content marketing
- Kool-aid and the client/agency relationship
- Hundreds trapped in MOFU hell
- Slidedocs and Blogshares: new formats for new needs
- Native advertising: trust for sale
- Why Hemingway was a man, not an app
- The makings of a high definition brand
- The power of surprise in content marketing
- After Content Shock: what’s next?
- Hitting home runs in the age of crap
- How Google stole Christmas
- Dear non-design folks: back off.
- The missing post-purchase funnel
- A high five for marketing from KCP leadership
- Winning Support for a Great Content Brand
- When Tweets fail to chirp
- Epic Content Marketing: a book review
- Brain Dump: B2B Marketing Forum
- Why I hate the ‘2’ in ‘B2B’.
- Content remarketing experiment, Part 2: the content funnel
- B2B Marketing Agency of the Year?
- Predatory Thinking: a book review
- Why I hate Powerpoint
- Content Remarketing: an experiment with Resonance, Part 1
- Salesforce acquires Exact Target: what it means to B2B marketers
- How to master Content Marketing Metrics in 8 easy reads
- I’ll have what she’s having is not a marketing strategy
- We’re looking for a writer
- The Big Marketing Blog Popularity Study: 22 comparisons from Econsultancy.com, Hubspot’s blog and the SEOMoz blog
- Like code for “I give a shit”
- No you can’t guest blog on our site
- Content marketing: get the Innovator’s Dividend
- The Content Marketer’s Progress: Surviving the Slough of Despond
- Lessons from PR’s missed opportunity
- Content Measurement: 1 metric to rule them all
- Don’t think like a publisher. Think like a publishing start-up.
- Sometimes content is not the answer. A content marketing fail.
- Introducing The Center of Content Excellence
- 6 ways to turn comments into content
- Why the content marketing backlash is getting it wrong
- The fickle process of defining success
- Great content marketing is a filter not just a magnet
- Where Good Digital Marketing Stories Start
- Behind the Crap: what it feels like to go viral
- 19 verbs that help to build your new marketing team
- What do you look for in a content marketing partner? [INFOGRAPHIC]
- Experiences from High-Velocity Tech Marketing
- The emergence of marketing operations: let’s aim for yin & yang not a dialogue of the deaf.
- Mastering Tone of Voice in B2B content marketing
- First stop in B2B mobile – the mobile email
- The Cutting Edge of B2B Content Marketing
- The case for controversial case studies
- Toying with our B2B Brain Chemistry
- The Digital Marketing Leaders’ Purpose & Principles Memo
- Who do you want your customers to become? A book review
- Gut reactions from the B2B marketing vanguard
- LinkedIn for B2B Marketers 4: (finally) Some tips for Marketers
- LinkedIn for B2B Marketers 3: Is LinkedIn the best B2B platform?
- LinkedIn for B2B Marketers 2 – Anatomy of a Company Page
- Stan Woods on B2B content marketing
- LinkedIn for B2B Marketers 1 – How do company page changes affect you?
- B2B marketers: denial is not a strategy
- The Awesomest Design Team in B2B Land (and maybe anywhere else)
- What’s fair in B2B social media love and war? [STRAWPOLL]
- “You had me at hello” – How to nail personalized marketing in B2B
- How many marketing managers are up to the data-driven task?
- GatherContent: Another marketing technology review
- The B2B Content Marketing Trends Report
- Visual marketing vs stupid old words
- Diary of a Content Pimp 5 – Content analytics and the power of the series
- B2B Content Marketing Models II: The Webinar
- B2B mobile websites using responsive web design
- Diary of a Content Pimp 4 – Forms Don’t Kill Campaigns, Marketers Do!
- Diary of a Content Pimp 2 – Goals, Metrics & Fears
- Diary of a Content Pimp 1 – The kick-off
- The B2B Content Marketing Strategy Checklist is born
- Content Analytics I: The Weekend Conversion Hypothesis
- Mapping content to the B2B buying stage
- Content Marketing 2.0: Content Merchandising?
- Using Piktochart: a marketing technology review
- Enterprise Technology Marketing: Learning to Love the Godless Barbarians
- The editorial calendar for content marketing: a round-up
- Content Marketing Strategy Infographic of sorts
- B2B Marketing Masters: B2B social media for better or worse
- Buyer personas in B2B content marketing: a round-up of resources
- How to use Prezi for B2B content marketing
- B2B Marketing Masters: How do you make content stand out in a busy market? [VIDEO]
- How to build a B2B content marketing team
- [VIDEO] B2B Masters: How marketing technology levels the playing field
- Find out if your content has wings
- Project Reopened Robe: Opinions v Charts
- The problem/solution structure in B2B content marketing
- Guest blogging in B2B content marketing (with some examples)
- Why Adam Smith Invented Content Marketing
- Is B2B content marketing jumping the shark?
- Godless Barbarians at the Gates of IT
- B2B Content Marketing: Infographic Angles of Attack
- Conversations with Lucy: the trouble with virtual customer support
- The problem of content quality
- Viral videos? First have a B2B video marketing strategy
- Starting with an earthquake and building to a climax
- Content Marketing’s Dirty Little Secret? Distribution
- Social Success: a new content site for Salesforce.com
- What would lean startup marketing look like?
- Talking to B2B Marketing Masters: John Watton
- Friday post: B2B AWESOME!!!
- Get to terms with Content Curation: Pro’s and con’s and 6 principles
- Witamy (und Willkommen, Bienvenida, Bienvenue, Welkom) to Martha Rzeppa
- Unethical persuasion in B2B content marketing: a call to all ‘compliance practitioners’
- Moneyball: Why Oakland Analytics will change our world
- B2B content marketing: when target audiences clash
- Billboard boycott – let’s start with B2B billboard ads
- The Unbearable Anxiety of Business Blogging
- The Marketo Revenue Rockstar Tour Review
- Heavenly B2B Content Marketing: The Ave Maria Moment
- ZMOT, and what it means to B2B marketers
- Content Development: Nine Tips for B2B marketers
- Now THAT’s an infographic (most B2B infographics aren’t)
- Content Marketing in an Age of (Faulty) Analytics
- Excellent IBM CMO study interviews 1,700+ CMOs
- The “Get Your Stuff Read” blog post
- Content Development using Inbound Writer
- Hackgate Technique: The Content Marketing Skill Part 2
- The Devil wants Pravda (and he wants it now)
- Why you should give away the very thing you sell
- Two important B2B marketing events in London
- Are you the bore in the corner?
- Nine companies B2B marketers should know about
- How do the wheels fall off a website?
- In case you missed these B2B marketing guest posts
- Closing The Robe: Lessons from the B2B Marketing Manifesto campaign
- Three content marketing vital signs
- 12 Lessons from the Manifesto Campaign – Project Open Robe 13
- Company blog as B2B skunkworks
- Rationality or emotion: which is the engine of B2B marketing?
- I ♥ Jellyvision
- Do the British prefer ‘muddling through’ to evidence-based B2B marketing?
- Project Open Robe 12: Re-purposing and atomising your content
- A Long-Ass Landing Page goes live
- B2B content marketing around buying triggers
- Project Open Robe 11: Do Twitter Auto DMs work?
- LinkedIn Maps: your network visualised
- What B2B marketers can learn from Viagra Spam
- Project Open Robe 10 – The Form Conclusion
- Project Open Robe 9: The Lead Nurturing Effect.
- How to inject urgency into your B2B marketing
- Project Open Robe 8: email follow-up and promotional defense barriers
- Project Open Robe 7 – Can analytics find the world’s best B2B marketers?
- B2B Marketing Agency campaign in a scribble
- Are B2B marketers wimps? Project Open Robe part 6
- B2B Analytics – Project Open Robe – Part 5
- Five things I’ve learned in B2B marketing
- The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
- Cross-Promoting B2B Content: Project Open Robe Part 4
- B2B Marketing Analytics – Project Open Robe Part 3
- B2B Case Study Live – Project Open Robe – part 2
- B2B Marketing Analytics: Project Open Robe
- Are walled gardens the end of the party for web analytics?
- Modern SEO: optimize for show, organize for dough
- Anatomy of a project: Calnetix
- Ten ways that B2B marketing copy goes wrong
- Why bounce rate envy doesn’t help anyone, not even marketers
- Analytics can be fun, honestly.
- Why KPIs underpin your B2B content marketing cycle?
- B2B marketing’s virtuous digital circle: Spin Cycle
- How to structure a B2B argument
- B2B Marketing Internship: My Week
- The power of beliefs in B2B marketing
- B2B Copywriting: hitting the sweet spot
- Calnetix Power Solutions gets a dose of Velocity
- London-Based B2B Agency Runs Out of Tea
- The value of story? About 2,776%
- Notes from a General Election: the power of decisions
- When was the last time you flossed?
- Cleaning up your B2B product portfolio
- 7 reasons B2B buyers share content without looking
- ‘Margin Killers’ eBook reaches 600 downloads
- Five mistakes to avoid in the B2B selling process
- 7 Incredibly Rare Mistakes in Social Media Marketing
- The F word in B2B marketing
- Exploiting your tacit knowledge
- Read this or the world will end
- The power of B2B Lead Nurturing
- Velocity acquires Big Red Teapot
- B2B web marketing: the platform battle
- You can have it done right, cheap, or quick. Pick two
- What’s white, invisible, invaluable and online now?
- You say tomato… copywriting for international audiences
- B2B marketing agency Velocity creates new website for intranet providers SmallWorlders
- How often do you need to publish content? 1-7-30-4-2-1
- Woo hoo! John Watton, B2B Marketer of the Year
- Why B2B customers are easier to lose than convert in one visit
- 16 ways to alienate a B2B buyer
- Lethal Generosity: a key principle of social media marketing?
- How you market is almost as important as what you market
- The Velocity B2B Marketing Tube Map
- B2B blogging for beginners
- It’s Time For The Corporate Galactico
- Check out the eBook Ebook
- The Web Form Wall
- The white paper is dead…or is it?
- The Content Marketing Workbook
- Choose your patients carefully
- Velocity/ShipServ shortlisted for Best B2B Campaign at New Media Age Awards
- Why we steal from our clients.
- Web personas and Mind Maps
- Simple Steps To A User Focused Site
- Clean tech marketing and green tech marketing: a different kind of B2B
- Bessemer’s Ten Laws for SaaS companies
- Don’t get lost on the mobile Web: a mobile marketing e-Book
- The Disruptive Idea: that’s what it’s all about
- ROI and social media marketing for B2B
- A B2B Social Media Checklist
- ‘Inspired by Kittens’ – Five branding lessons from social media
- Velocity commissions new Alan Kitching poster
- 7 tips for writing number-based headlines
- Going social in B2B: seven automatic actions for every piece of content
- New mobile marketing eBook for small businesses
- Why Ronald Reagan is the Spitting Image of an internet pioneer
- Who needs editors?
- Drop-down positioning at the Royal Opera House
- Opt-Out: Digital Marketing’s punch in the stomach
- Zappos’ culture: paying employees to leave is great marketing
- Customer Value Propositions in B2B Markets
- New eBook: Best & Worst of the Mobile Web
- Credit Crunch B2B Marketing: Demand Generation, Lead Nurturing and Online PR
- The Benefit Hierarchy in corporate positioning & message development
- Spamalot to the Holy Grail: a personal email journey
- Your new content may not be as relevant as your old
- A really good newsletter
- Microsoft’s baffling “I’m a PC” campaign
- Because you’re worth it
- Branding as body language
- I beg you: don’t bore the bejesus out of me
- B2B Technology Marketing Heavyweight Stoneman joins fast-moving Velocity
- Playing in the creative sandbox
- The C word: the importance of confidence in B2B marketing
- Quick Start Pimp Your Content Guide to SEO
- A Different Kind of Growth Equity Investor Needs a Different Kind of Web Presence
- Riding the Hype Cycle
- The 4 steps to a B2B sale: rational meets irrational
- dotMobi mobilizes with added Velocity
- Mobile Marketing Madness: What We Learned this Week
- The Velocity B2B Social Media & Web Engagement Mind Map
- B2B lead generation with thought leadership content: ditch the web-to-lead forms and win
- Your First (Free) Baby Steps in B2B Web Marketing
- ShipServ.com Goes Live: a B2B Before and After
- New White Paper Available: How to PPC in B2B
- How to PPC in B2B: Five Rules for Effective Lead Generation
- The power of “You”: the 2nd person singular in B2B copywriting
- 17 credibility builders that make your claims believable
- Why ‘Web-to-Lead’ Forms Suck for B2B Lead Generation
- Fighting Inertia: the toughest competitor of them all.
- Keywords: how to build an effective strategy in B2B
- Champions and the Siren Effect: how early wins can mislead
- Empathy and foreplay in B2B Marketing
- Usability Matters: Make or Break Strategies for B2B Web Sites
- 7 ways to improve the signal-to-noise ratio in B2B marketing
- Building a B2B case: 8 tips from criminal lawyers
- The Power of Content: a video case study
- Building a case: structure before style
- Selling to existing customers
- Why Blog in B2B? The Final Word…
- LinkedIn: Facebook for ugly people?
- Why Web Usability Matters
- The Rise of Clean Technology
- No such thing as B2B
- What’s the freakin’ (Power)point!!??
- Straplines: preaching what we practice?
- Content Sells: harvest your two big assets
- Abbreviations, Acronyms & Jargon
- How to be a Google Guru (in 30 Minutes) – A Guide to Improving your SEO
- Customer-guided marketing: is yours?
- The New School of Public Relations – Raising Awareness for the Rest of us: Online PR
- A letter from Mr Al Fayed. It’s how you say it that counts….
- x5 reasons to blog
- YouTube for B2B Technology Marketing
- Earning the right to sell to CIO’s
- What makes a good web site?
Staff Roles
- Lauren O’Brien
- Christine Trant
- Nur Caplin
- Sam Richardson-Gerrard
- Kayon Otubela
- Olivia Copping
- Riz Ahmed
- Joe Gowdridge
- Charlie Langley
- Lisa Dare
- Joe Struggles
- Alanna Alexander
- Brian Terry
- Cameron Williams
- Adela Sescu Sengupta
- Lauren Dudman
- Rebecca Ley
- Luke Metcalfe
- Jen Reddy-Weber
- James Cooke
- Garry Dix
- Catherine Robson
- Andrea Dona
- Sarah Shabajee-Parker
- James Konotey-Ahulu
- Grace Barrow
- Anna Robinson
- Sara Chrostowska Degiorgi
- Julie Clark
- Catherine Noble
- Joe Carpenter
- Addy Smith
- Luke Gain
- Nicole Black
- Dave Welch
- Jessie Tracy
- Hannah Asprey
- Neil Stoneman
- Agustin Rejon
- Stan Woods
- Doug Kessler
