Meaning, metrics and mojo: what a B2B marketing agency should bring to the table

Velocity does a special kind of B2B tech marketing that combines three things: meaning, metrics and mojo.

Meaning is all about relevance: finding the stories that will resonate with your audiences.

Metrics are about performance: combining analytics, marketing automation and the full demand-gen stack to build pipeline (and prove it).

Mojo is about voice: bringing confidence, attitude and energy to your brand so you’re more likeable. (This is the part most B2B brands forget about and it’s crippling).

We’re convinced B2B tech marketing works best when it’s built around a Galvanizing Story that unites everything you do and say. And when that story is woven into an joined-up, always-on program instead of a series of ad hoc tactics. (One of the reasons we rank highly when you search for things like B2B content marketing agency).

Confession: we can be a pain in the ass. We ask a lot of our clients because our clients ask a lot of us. When it works, it’s better than fun: it’s market-changing.

Our programs can generally be crammed into one or more of these buckets:

B2B content marketing

We dig down to find your best stories, then package them up into compelling B2B content marketing programs that drag prospects kicking and screaming into the jaws of your voracious sales animals. It’s fun.

More about B2B content marketing

B2B branding, strategy & positioning

Before anyone can care about you, they have to know who you are and why it matters. Our brand strategy and positioning work lays the foundation for great things.

More about B2B branding, strategy & positioning

B2B design, visual identity and UX

B2B used to be the ugly cousin of the sexy consumer brands. Screw that. We design exciting brands, visual identities, and digital content that rival any stupid soft drink or sneaker.

More about B2B design, visual identity and UX

B2B content performance

Show you the money? That's B2B table stakes today. Let's put a clever combination of analytics, automation and promotional platforms to work to make it happen.

More about B2B content performance

Our clients

Bullies, dullards and corporate clones don’t tend to like us (and frankly, it’s mutual). But we’ve built some fantastic relationships with confident, ambitious B2B marketing teams eager to do great things. Kind of like these:

View all clients

Over the years we’ve helped ambitious clients across industries (from engineering and green technology to telecoms and media) in a wide range of companies, including:

AI and Machine Learning
Acronlinx
AWS
Mobius Labs

Cloud Infrastructure
Amazon Web Services
Blue Cat
Blue Prism
Nutanix

Collaboration
Slack
Smallworlders
Teamwork

Data Management & Analytics
Acxiom
Ameriquest
Celonis
Informatica
InRiver
IntentHQ
LiveRamp
Matilda
Planning Inc
Unifaun
Zamna
Zuhlke

HR and Learning Tech
Beyond
Calm
Cornerstone
EF Enterprise
EQ
Learnship
Skill Survey

Security
Blue Voyant
Clearswift
Code42
F-Secure
Iron Mountain

Mobile & Wireless
dotMobi
ip.access
Psion Teklogix
Sonitor
WDS Global

Clean Tech & Green Tech
Amplex
Joi Scientific
Netafim
Vatenfall
VNL

Media, Analysts, Investors
AlphaSights
Centaur
CEO Collaborative Forum
Dr Foster
Econsultancy
Expedia Affiliate Network
Gartner
Kennet
Montero
Penton Media
Quester
ShipServ

Sales, Marketing & CX
Baynote
Engagio
EpiServer
Glance
Hubspot
Idio
IntentHQ
Magus
Marketo
Maxymiser
MediaPlex
Monetate
Moravia
Netcall
PathFactory
PropellerNet
Quester
Reevoo
Salesforce
Smallworlders
Silverpop
Sitecore
ValueClick
Wiraya

Telecoms & Networking
Alcatel-Lucent
BT Global Services
Ciena
Cisco
Eircom
Ericsson
Meraki
Motorola
Open Market
Sprint Business
Tata Communications
T-Mobile For Business

Enterprise Software
1E
Actua
App-DNA
Avanade
Basis technologies
Basware
Camwood
Canonical
Citrix
Constellant
High Metric
IBS
IntelliQ
Itello
Mambu
Mats
NetSuite
Oracle
Salesforce
Soldo
Valor
VirtualWorks
Xerox

Engineering & Whatnot
Calnetix
DuPont
Elektron Technology
i2O
Netafim

Pro bono
Translators Without Borders
The Feel Good Bakery
The Poppy Factory
The Vineyard