Meaning, metrics and mojo: what a B2B marketing agency should bring to the table
Velocity does a special kind of B2B tech marketing that combines three things: meaning, metrics and mojo.
Meaning is all about relevance: finding the stories that will resonate with your audiences.
Metrics are about performance: combining analytics, marketing automation and the full demand-gen stack to build pipeline (and prove it).
Mojo is about voice: bringing confidence, attitude and energy to your brand so you’re more likeable. (This is the part most B2B brands forget about and it’s crippling).
We’re convinced B2B tech marketing works best when it’s built around a Galvanizing Story that unites everything you do and say. And when that story is woven into an joined-up, always-on program instead of a series of ad hoc tactics. (One of the reasons we rank highly when you search for things like B2B content marketing agency).
Confession: we can be a pain in the ass. We ask a lot of our clients because our clients ask a lot of us. When it works, it’s better than fun: it’s market-changing.
Our programs can generally be crammed into one or more of these buckets:
We dig down to find your best stories, then package them up into compelling B2B content marketing programs that drag prospects kicking and screaming into the jaws of your voracious sales animals. It’s fun.More about B2B content marketing
Before anyone can care about you, they have to know who you are and why it matters. Our brand strategy and positioning work lays the foundation for great things.More about B2B branding, strategy & positioning
B2B used to be the ugly cousin of the sexy consumer brands. Screw that. We design exciting brands, visual identities, and digital content that rival any stupid soft drink or sneaker.More about B2B design, visual identity and UX
Bullies, dullards and corporate clones don’t tend to like us (and frankly, it’s mutual). But we’ve built some fantastic relationships with confident, ambitious B2B marketing teams eager to do great things. Kind of like these: