The other C word: what makes great content marketing great
Now that content marketing has gone mainstream, the average stuff isn’t really going to work any more. We all need to be aiming higher, to create the ‘home run’ pieces that really drive successful programs.
So what makes for a ‘home run’ piece? Clearly, there’s no recipe to follow – but there is one ingredient that all great content marketing shares. That’s what this little rant is all about…
Hope you like it — and DO share your comments below (we love comments).