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Comments
Rod Hirsch March 27th, 2014
Another good post, Harry.
I think you’re right to highlight trust as the key factor. It has to be earned, and it’s a two-way street.
Alastair Crompton’s book ‘The craft of copywriting’ contains much good advice, but the thing that stuck with me was his phrase “think like a creative, talk like an accountant”.
In other words, before you start running off at the gob about Philistine clients desecrating your art, make sure you can justify why they should trust you with their budget.
Cheers
Rod
Harendra Kapur March 27th, 2014
Cheers Rod!