- Prospects ready to be customers
- Behavior patterns set to become market knowledge
- Information waiting to be captured
- Campaigns primed to be optimized
- Planning ripe to be more tightly focused
- List your desired outcomes
- Write down what data knowledge will help meet these outcomes
- Put your content building bricks together to get the data.
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Comments
Lionel Binnie M Source December 30th, 2016
I like the lego analogy for content. The more I look at my content inventory, the more I realize how much
good stuff I have, just needs to be re-configured for different purposes.
Congrats to all you guys on winning the Content marketing award, and have a great 2017!
Neil December 31st, 2016
Thanks Lionel. The more we can use our ‘content stacks’, the more valuable it becomes. We often find our clients taking a single view of each piece.
Thanks for the congratulations. Really appreciate it 🙂