Social media has washed over the B2B world in a way reminiscent of Ghandi’s quote: “First they ignore you, then they ridicule you, then they fight you, and then you win.” Social media has more or less won in B2B, but people are still scratching their heads: “Now what?”
In this interview, John Watton shares his rich experience implementing social media tactics in marketing efforts – what seems to work, what doesn’t seem to work.
And note that this is no pie-eyed social media cheerleading; the darling of new B2B channels gets rough treatment in some contexts.
If you want to see a quick one-minute introduction to this B2B marketing masters series, see this mini-segment from Stan.
And we’ve included links to all of the other segments in the series below the video. Enjoy!
Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)
Here’s a question for you: What do buzzwords and That One Guy You Hate™ have in common? You guessed it. They both sneak into every conversation…
Nur Caplin | 20. 09. 2023
How to break free from the benchmark trap
If you’re turning to industry benchmarks to set your performance goals – make sure you’re asking these two questions.
Agustin Rejon | 06. 09. 2023
The B2B generative AI design shootout: Part 2
We put different models of generative AI to a heftier task in Part 2 of our three-part design test shootout.
Brian Terry | 29. 08. 2023