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May 30th, 2016
Hi good points. As an early stage content marketer trying to sell the value of content and thought leadership i’ m usually dealing with team ‘what’s the point’ With some success! Buzzsumo is a resource u probably know about that measures #s of social shares. Sio that seems like a good metric. But. I would love to know of other ways to measure what content is doing for people.
May 31st, 2016
HI Lionel, great to hear from you. I think you’re starting in the right place with metrics like shares, downloads and solid engagement goals. The frustration I have is more when we try to tie in more tightly with the revenue process. The steps we need to take there seem to spook the marketers we’re talking about here. Good stuff though 🙂
seo agency world
August 31st, 2016
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