[VIDEO] B2B Masters: How marketing technology levels the playing field

An avatar of the author

Ryan Skinner

02. 05. 2012 | 1 min read

[VIDEO] B2B Masters: How marketing technology levels the playing field

1 mins left

Get the newsletter

Raw, unfiltered, too-hot-for-Wordpress B2B marketing insights, straight to your inbox, every month.

In the latest instalment from the B2B Masters interview with John Watton, he shares with Stan his experiences as an early adopter of marketing automation technology.

Watton argues convincingly and forcefully for the power of new web 2.0 tools in marketing to level the playing field between large and small companies. He describes how small companies can now achieve the same things for hundreds of dollars a month investment, what giants had been paying Siebel hundreds of thousands of dollars to do.

To put this chat in context, Stan and John had been discussing Watton’s role as CMO at ShipServ (an emarketplace play in the shipping industry) prior to the start of this video segment.

For the full introduction to this series of interviews, see Stan’s quickie intro.

Too see other videos from the series after this segment, see the links below the video…

See other parts of this series:

Part 1: The changing role of the senior marketer
Part 2: The relationship between B2B marketing and B2B sales
Part 4: How do you make content stand out in a busy market
Part 4: B2B social media for better or worse

Published in:

  • featured-post

Enjoyed this article?
Take part in the discussion

Opt into our crap

We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?

illustration of a an envolope

Related blog/content

How to break free from the benchmark trap

If you’re turning to industry benchmarks to set your performance goals – make sure you’re asking these two questions.

Agustin Rejon | 06. 09. 2023


There are no comments yet for this post. Why not be the first?

Leave a comment/reply

Hey look: a teeny-tiny cookie request. Would you mind? It’d help us out. Click here to read our privacy policy to see why. Or hit “customize” if you’re fancy like that.