Introducing… Velocity 3.0
We don’t expect you to care about our new site as much as we do — but the reasons behind it all are super-relevant to every B2B marketer.
Luke Gain | 24. 05. 2023
7 books for B2B writers, editors and readers
I love books about writing. Here are seven terrific books for people who want to improve their writing (and reading).
Doug Kessler | 10. 01. 2023
Why feedback gets worse in a recession and how to handle it
As times get tough, negative feedback can turn into *bad* feedback: unclear, unactionable, and often a cry for help.…
Alanna Alexander | 15. 12. 2022
April 10th, 2015
Thanks, Doug, for a great article and what I’m sure is the best line about Engagio yet: “sounds like a Harry Potter spell for marketers”. Now I’ve got my kids running around the house waving wands and yelling Engagio!
April 17th, 2015
I have no doubt Engagio will be a raging success, and I respect Jon Miller as a marketer, but it feels like account-based marketing will be the death of the new B2B marketing (the one you’d described in your original manifesto).
It feels like putting marketing back in sales support mode; I quote you quoting Jon “building account plans, running field-marketing events”, etc. Sounds like “just build a neat stand and give us pretty decks” from the lips of sales-led management.
Is account-based marketing the sound of B2B marketing losing its mojo again?
April 23rd, 2015
Really interesting thought.
Account Based Marketing feels more like close collaboration between sales and marketing around key accounts.
But there’s always a risk that it reduces marketing to sales support again.
I think the best marketers needn’t fear this — and the worst are probably already in support mode!
January 1st, 2016
Wishing you all the very best in this new year Jon as you do this new endeavor. All the best. Account based marketing is the future.