7 tips for writing number-based headlines

An avatar of the author

Doug Kessler

27. 02. 2009 | 2 min read

7 tips for writing number-based headlines

2 mins left

Get the newsletter

Raw, unfiltered, too-hot-for-Wordpress B2B marketing insights, straight to your inbox, every month.

Recent research from Spurious has proven that every piece of thought leadership content in the world now has to have a number in the headline or it just won’t get read.  We never let a bandwagon go unjumped-upon, so here’s the Velocity handy guide to writing headlines with numbers in them:

1) Make sure you get a number in the headline.
This is the most important part of writing number-based headlines but, amazingly, some people still don’t do it.

2) It’s often best to start your headline with the number.
“14 Ways to use Social Media for Building Your Brand” is much better than “Ways to use Social Media for Building Your Brand Fourteen”.   Similarly,  S-Club Seven would probably still be together if they were called “7 Club S”.

3) Use the arabic number instead of the spelled out word
People who flock to articles and blog posts with numbers in the headline are busy people.  They don’t have time to decipher words like ‘fourteen’ or ‘eleven’.  Cut to the chase you blithering pedant.

4) Did I mention putting a number in the headline?
Even if I did, it’s worth repeating: your number-based headline just won’t be number-based if it doesn’t have a number in it.  If you take just 1 thing away from this important blog post, take this.

5) Always check what number you used in the headline
If you promised 7 tips, by heaven, write 7 tips.  Trust me: people will check.

6) If you can’t think of the number of tips you promised, make some up
People don’t care about the actual tips, they just want to know that you delivered on the hypnotic promise of your number-based headline.  Get puffing.

7) If you can’t get a number in the headline, don’t write the post
Face it, no one will re-tweet ‘The Gettysburg Address’.  But ‘Six Powerful Ways to Remember the Civil War Dead Without Alienating Half the Country” will set Google’s servers alight.

So that’s it! You’ve written your number-based headline; you’ve cranked out some essential tips to deliver on your promise; now cap it off with “So that’s it!” and don’t forget the exclamation point.

Published in:

  • content

  • copywriting

Enjoyed this article?
Take part in the discussion

Opt into our crap

We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?

illustration of a an envolope

Related blog/content

How to break free from the benchmark trap

If you’re turning to industry benchmarks to set your performance goals – make sure you’re asking these two questions.

Agustin Rejon | 06. 09. 2023


  1. David Fideler

    February 27th, 2009

    Many thanks. That was a hoot.

  2. Roger, Online PR Agency, C&M

    February 28th, 2009

    eek – rule 7 openly flaunts rule 3! and potentially rule 4 too. my OCD, list-like sensibilities are floored. 6 strokes at 6am for that guilty (‘Six’ ish) rule, please….

  3. Liz Cable

    February 28th, 2009

    Three things I do with a post I find this funny.

    1. I tweet it.
    2. I comment on it.
    3. erm . . !

  4. Doug Kessler

    March 1st, 2009

    2 Comments that Will Improve Your Recent Spoof Post

    Thanks, David & Roger

  5. Doug Kessler

    March 1st, 2009

    Thanks Liz – I feel a new post coming on…

  6. Martin Brablec

    March 2nd, 2009

    Thank you Doug. In the Czech and Slovak language is using numbers in the headline incorrect (4 ways to…). The correct form is “Four ways to…” But this form is less successful.

  7. John Howlett

    March 5th, 2009

    OK so tell us!
    What are the best numbers?
    In best to least.
    10 words or less please.

  8. Doug Kessler

    March 5th, 2009

    7 and 11. Maybe 14 too.

  9. Rayna Jhaveri

    May 17th, 2016

    Dougie “Wise Guy” Kessler strikes again.

    1. Doug Kessler

      July 5th, 2016


  10. max

    March 7th, 2021

    2 cents – Only problem is that all headlines look the same and internet has turned into a massive click bait machine with very low quality writing. Pretty sure journalism school never recommended putting numbers in newspaper headlines.

    1. Doug Kessler

      March 15th, 2021

      6 Reasons I Couldn’t Agree More.
      (The 4th one will SHOCK you).

Leave a comment/reply

Hey look: a teeny-tiny cookie request. Would you mind? It’d help us out. Click here to read our privacy policy to see why. Or hit “customize” if you’re fancy like that.