AI and SGE are a long-overdue wakeup call for B2B SEO
Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Despite endless effort, lots of pages languish in…
Joe Strugs | 13. 03. 2024
B2B SEO is as close to consumer search as tweezers are to a forklift. You don’t build revenue with raw traffic: you need a search strategy that thinks like the experts you sell to. And for that, you need a B2B SEO agency that goes deep on the messiness of B2B buying journeys.
But B2B buying isn’t a volume play: it’s about using really sophisticated qualitative insights and data to pinpoint what your best prospects actually search for. The real SEO magic trick is what comes next: fueling as many of those searches as possible to honest, insightful content that meets experts at eye-level and convinces them to buy.
B2B needs to take SEO very seriously while understanding it’s not a standalone discipline solely that exists to game search engine algorithms. No keyword strategy, technical tweak or off-site SEO program will compensate for low-quality content that fails to meet prospects at their level of expertise. Symptoms of underperforming SEO include:
SEO best practices aren’t just for SEO: Search-centric thinking grounds our strategy blueprints and campaigns in the terms customers are actually looking for (which is a way to weed out marketing bullshit your audience will smell from a mile away). But we also offer standalone B2B SEO and organic services for B2B tech or SaaS clients, from audits to production, distribution and setting up your search dashboard. Either way, we can manage big, hairy complexity. The uglier, the better.
B2B SEO and organic search strategy is the bit where we go deep on research and thinking and get creative on recommendations to fill your pipeline. A lot of folks come to us when they’re launching a new brand, driving a significant market shift, or need big ideas to enhance their already killer search ops. We plant programs that bare fruit short-term, such as creating killer, ICP-driven content assets to fuel paid channels, but also sow seeds for a future-proofed and compounded long-term program.
A great B2B search strategy doesn’t just help experts find you — it uses technical SEO for SaaS and B2B to help search engines find you too.
Technical SEO for SaaS and B2B is the fun, nerdy part for the creative problem solvers. Let’s best-practice the hell out of page speed optimization, visual and semantic hierarchy, and other nitpicky things that’ll turn your Google Lighthouse all green. We’re just as happy building a full site from scratch as parachuting in for a site rescue.
This right here — B2B SEO content strategy and execution — is our absolute favorite stuff. SEO that brings together data and digital chops with deep insight and huge personality is going to win the street fight for competitive terms. The left and right brain stuff.
Whether it’s a hub of articles, ongoing content calendar or full-fledged campaign, a B2B SEO content strategy with mojo will bring outsized returns.
Old-school B2B link building is out. The best play is to create heart-skipping content that creatively addresses an opportunity, like a problem your buyers are researching or a search gap — and then promote it with organic, partner and influencer campaigns, and earned partnerships.
Let’s turn your insights, original research and stakeholder expertise into content and experiences your PR team will be itching to pitch (and we can help) and take to market, fast.
We only do B2B tech. Everyone from scale ups and startups come to us for B2B and SaaS SEO services.
Our sweet spot is helping ambitious marketing teams scale midsized companies—either carving out new categories with no obvious keywords or going after Goliath-sized competitors.
We’re on a holy quest to show that creative, crafted, confident marketing that respects its audience makes more money than the soulless stuff that lost its brains and charisma in a bet with a spreadsheet. Here are some clients who let us prove it.
Artificial Intelligence / B2B SEO
Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Despite endless effort, lots of pages languish in…
Joe Strugs | 13. 03. 2024
B2B marketing / B2B SEO
What’s the secret of B2B SEO? Some say volume. Others say clusters. We say it’s collaboration. Find out why we’re right.
Stan Woods | 05. 03. 2024
B2B marketing / B2B SEO
There’s a lot written about content marketing and SEO. But very little from the content side. We need to do more (in every way).
Neil Stoneman | 04. 08. 2020
B2B SEO
Search engine optimizers are no longer the superstars of B2B marketing. Find out how SEO is being reinvented from a content to a people challenge.
Neil Stoneman | 17. 08. 2010
B2B SEO
You can practically hear the moral outrage screaming between the lines:…
Angus Woods | 06. 08. 2010
B2B SEO
I’ve been doing a stack of content optimisation for client web sites lately, so I thought I’d share some of my ‘how to’ notes with the interweb…. Read on…
Roger Warner | 25. 07. 2008
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