Introducing… Velocity 3.0
We don’t expect you to care about our new site as much as we do — but the reasons behind it all are super-relevant to every B2B marketer.
Luke Gain | 24. 05. 2023
7 books for B2B writers, editors and readers
I love books about writing. Here are seven terrific books for people who want to improve their writing (and reading).
Doug Kessler | 10. 01. 2023
Why feedback gets worse in a recession and how to handle it
As times get tough, negative feedback can turn into *bad* feedback: unclear, unactionable, and often a cry for help.…
Alanna Alexander | 15. 12. 2022
August 6th, 2014
Ouch, that really sucks.
I guess in a sense this risk is comparable to using social media as the basis for a content platform – Someone else owns it, and they can take it away without warning. *cough* Facebook *cough*
But when it comes to sharing slideshows, video, or even audio to some extent, it’s hard to avoid relying on someone else’s system. Perhaps we’ll all have to build our own media platforms in the future..
Now, where’s that Perl manual got to…
August 6th, 2014
Great point, Pete. It is hard to avoid relying on a third party system at some point (our site is on WordPress for instance)– but the content assets themselves are ours. They’re Adobe Creative Suite files turned into PDFs and they live on our server.
If Creative Suite upgrades, we’ll still have the PDF. If PDFs go all next-generation on us, I’d be AMAZED if they don’t include backward compatibility, given the billions of PDFs out there.
But with smaller, start-up content creation tools, I feel a lot more vulnerable. And Prezi has confirmed my fears.
August 6th, 2014
I have huge sympathy for your predicament.
At the same time, I am wondering why a group of clearly talented, capable creatives bet the farm on an online platform like Prezi.
Enthusiasm is a powerful motivator. And clearly finding something that isn’t PowerPoint (or even KeyNote) is a wonderful thing.
But to commit heavy resources to a platform afflicted by the weakness you very accurately describe in your article seems a little… counter-intuitive?
It’s happened to all of us, mind you. We committed significant resources to a piece of intranet/extranet software called Kerio Workspace before the company suddenly announced they were no longer developing it, but would be promoting its “successor”, Samepage – a wholly Cloud-based, subscription-based alternative – instead. Were we pissed? Yes, we were, as were many others.
Having said that, we’re still running a Kerio Workspace server, because the company didn’t simply dump us in the brown stuff; they gave us a non-restricted licence and plenty of time to decide what to do next.
Which is why I’m equally amazed by Prezi’s extraordinary, one-sided decision. Very amateur. Or perhaps very immature? That’s the trouble with so many Cloud-based firms.
A very salutary tale. Many thanks for sharing!
August 7th, 2014
Bill, I think this kind of thing will get even more prevalent.
It’s always been a problem with hardware and software but cloud services are SO easy to deploy that no one is doing due diligence any more.
For us, I wouldn’t say we ‘bet the farm’ on Prezi — but we invested in some cows that got slaughtered.
We’re now looking at how many hours we’ll spend fixing the broken prezis before considering whether to make any more.
August 8th, 2014
Thanks for bringing this to my attention, Doug. I had “learn Prezi” on my to-do list, but seems like I can erase that line now. I think this action is a crime to their audience and a sign of greed and/or lack of knowledge about freemium models.
Let this be a lesson to other cloud-based services: Don’t mess with your ambassadors! If they have great use of your tool using the free version, it’s your fault – not the users’.