Strong but Wrong: the art of making good mistakes that lead to better work

We all know that incredible outcomes are only ever the result of brave choices. But being brave means giving yourself room to fail. Fail spectacularly and fail often. And for that failure to not be the kind of thing you lose your job over.

Which means you need a way to build room for mistakes into your process so you can fail forwards, keep being brave, and make some exceptional stuff as a result. Here’s one way Andrew developed to get to that place:

Opt into our crap

We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?

illustration of a an envolope
Related content

Spit Out the Kool-Aid

Drinking the Kool-Aid may be the single most undermining dynamic in B2B marketing. Let’s fix that.

A stakeholder through the heart

Great ideas aren’t enough. You need great ideas that survive the infernal/internal review process. Here’s how to actively manage your stakeholders so…

Hey look: a teeny-tiny cookie request. Would you mind? It’d help us out. Click here to read our privacy policy to see why. Or hit “customize” if you’re fancy like that.