Strong but Wrong: the art of making good mistakes that lead to better work

We all know that incredible outcomes are only ever the result of brave choices. But being brave means giving yourself room to fail. Fail spectacularly and fail often. And for that failure to not be the kind of thing you lose your job over.

Which means you need a way to build room for mistakes into your process so you can fail forwards, keep being brave, and make some exceptional stuff as a result. Here’s one way Andrew developed to get to that place: