B2B Masters Video – Talking with John Watton about the role of today’s senior marketer [PART ONE]
Recently, we in Velocity had John Watton visit the studios for a taped interview about B2B marketing today. Now, we’re releasing the first of a series of videos from that discussion.
Some enticing quotes from the segment:
“If I think about my peers in the industry today and compare them to the senior guys I started out with, they’re world’s apart.”
“Marketers can no longer hide behind some idea of set processes or timing that works for them. They have to be more hands-on than in the past.”
“Before you could manage the communication with the market, and steer when things were ‘known’. Word of mouth was unscalable and limited. Not that’s all changed.”
[If you want to watch a quick introduction to the B2B Masters series from Velocity, or to John Watton, watch this clip.]
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Comments
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Nice post Ryan!
I think the video is very good, and their views fit what I see from most marketing executives, and their people.
So many marketing people are still practicing old school marketing activities.
I’m amazed at how closed minded so many marketing people are. -
Ryan your post sound to be pretty good, overall discussion going the right line with useful views, thanks.
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