B2B Masters Video – Talking with John Watton about the role of today’s senior marketer [PART ONE]

Recently, we in Velocity had John Watton visit the studios for a taped interview about B2B marketing today. Now, we’re releasing the first of a series of videos from that discussion.

Some enticing quotes from the segment:

“If I think about my peers in the industry today and compare them to the senior guys I started out with, they’re world’s apart.”

“Marketers can no longer hide behind some idea of set processes or timing that works for them. They have to be more hands-on than in the past.”

“Before you could manage the communication with the market, and steer when things were ‘known’. Word of mouth was unscalable and limited. Not that’s all changed.”

[If you want to watch a quick introduction to the B2B Masters series from Velocity, or to John Watton, watch this clip.]