Spit Out the Kool-Aid
Drinking the Kool-Aid may be the single most undermining dynamic in B2B marketing. Let’s fix that.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
A stakeholder through the heart
Great ideas aren’t enough. You need great ideas that survive the infernal/internal review process. Here’s how to actively manage your stakeholders so…
March 6th, 2012
Nice post Ryan!
I think the video is very good, and their views fit what I see from most marketing executives, and their people.
So many marketing people are still practicing old school marketing activities.
I’m amazed at how closed minded so many marketing people are.
March 14th, 2012
Ryan your post sound to be pretty good, overall discussion going the right line with useful views, thanks.