- Genuine creativity is overlooked. If it’s not your primary consideration then your campaign will be still born.
- Great content vehicles get commoditised too quickly. It’s annoying when tools become cheapened and discarded when there’s no obvious upgrade: we know iPhone 5 is coming with new features, but there’s no roadmap for infographic 2?
- Content marketing gets demonized. It’s harder to do great marketing when you alienate your audience with empty shells rather than useful, beautiful and actionable content.
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