B2B Content Marketing Strategy Checklist

A big, fat, roll-up-your-sleeves guide for B2B marketers from your favourite B2B content marketing agency.

Content marketing used to be a secret weapon used by the smartest marketers. Now it’s the default setting used by just about everybody.

What does this mean for you?

It means you can’t just shoot from the hip anymore.
Now you need to take aim and get strategic.

That’s what The Content Marketing Strategy Checklist is all about: helping you get strategic about your content program so your stuff hits the target and you maximise your Return on Content.

Do it right and you’ll earn more traffic, drive more conversions, improve your search rankings and build a formidable content brand (one of the most precious assets a B2B marketer can create).

What’s inside

  • A step-by-step content strategy guide – with quick templates and checklists on the things that matter most, including:
    – Goals, target audiences, buying stages and trigger event
    – Finding your content strategy ‘Sweet Spot’ (do you know yours?
    – SEO keyphrases and editorial calendars
  •  Content strategy for your very next piece of content covering things like:
    – Topics, media and information sources
    – Promotion, atomization and lead nurturing
    – Measurement, testing and learning
  • A running case study that shows you how we answered all these critical questions for The Content Marketing Strategy Checklist itself.
  • Five principles of great content marketing strategy to help guide your own programs.

Go on, download it.

Now a favour:

Once you’ve read the Content Strategy Checklist, please leave a comment below.
We’re eager to hear your experiences with content marketing and to learn if the checklist helped you or could be better (or both). Thanks!

Feedback on our last eBook, The B2B Marketing Manifesto:

“I love this! Clear, witty, and concise.”
Peter O’Neill, Forrester Research

“Bravo! Love it, love it, love it. This e-book needs to be required reading for everyone in B2B marcom and marketing.”
Diana Huff, B2B Marcom Writer blog

“Any B2B marketers looking for guidance as they plot their course should be inspired by your bold statements.”
Stephanie Tilton, Savvy B2B Marketer

“Glad to see you continue to practice what you preach.”
Ashley Friedlein, Econsultancy

“What a great read! The words ring loud and true and not only that, but the reader can take away some concrete actions.”
Michael Brenner, B2B Marketing Insider

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  1. Mike Randall

    June 19th, 2012

    A great workbook to think through. While straightforward, it makes you answer the obvious questions that have not been addressed before.

  2. Andrew Leon Walker

    June 20th, 2012

    Been a fan since I read the B2B Content Marketing Workbook and again, you haven’t disappointed.

    Well done, you keep raising the bar

  3. Bob Apollo

    June 20th, 2012

    A brilliant, clearly structured approach to creating compelling content. Any organisation that follows these guidelines will inevitably attract, engage, qualify and convert many more of the right sort of prospects, while having fun and standing out from the crowd. Top marks!

  4. Doug Kessler

    June 20th, 2012

    Mike, Andrew & Bob — THANKS for your early validation.

    I get a bit nervous whenever we release a new piece to the market and your kind words really made my day!

  5. Kieran Flanagan

    June 21st, 2012

    This really is an amazing piece of content. A complete roadmap to success. Everything you need to implement a killer content strategy for your company is mapped out in this piece in a really logical fashion. It’s a must have for anyone looking to grow both their traffic and their sales.

    Well done guys !!

  6. Ed Noles

    June 21st, 2012

    Strong stuff, and good to see content promotion included as part of the planning and strategy. Are there some links at the bottom of page 25 that were intended to be functional? Minor stuff…

  7. Doug Kessler

    June 21st, 2012

    Thanks Kieran — you made my month!

    And thanks Ed — for catching those broken links! Much appreciated. Fix imminent.

  8. Gary Preston

    June 22nd, 2012

    This is excellent Doug. You had me at check-list but the book is so much more. It’s jumped straight to the top of our team’s must reads. Every team is going to find a copy of this on their desks this morning ready for discussion in our next academy session.

  9. Robin Davies

    June 22nd, 2012

    Love this. Love it. Makes me feel excited about my job again. This isn’t just educational it’s actionable. You guys deserve every success.

  10. Gillian Morris-Talbot

    June 22nd, 2012

    This is a really useful tool. A very thorough “pense-bête” (French for reminder or memory jogger – literally “think-stupid”). Well done and thank you. You just made my life easier. 🙂

  11. Valeri Gungor

    June 24th, 2012

    Very well done! I particularly like the integration of the best of user experience, content strategy and content marketing. I’ll explore the workbook and manifesto during the next week or so. Thanks!

  12. Ari Echt

    June 25th, 2012

    Very helpful. The velocity examples at the bottom of each page were much appreciated to help visualize what you described above.

  13. Danielle Stitt

    June 25th, 2012

    Love this book. There is a lot of theory out there but fabulous to be stepped through the ‘how to’. Of course the tricky thing is the doing…

  14. Doug Kessler

    June 25th, 2012

    Gary, Robin, Gillian, Valeri, Ari and Danielle — thanks so much for the feedback.

    We’re thrilled the Checklist is finding its audience.

    We’ll summarise our experiences with the Checklist campaign in our “Diary of a Content Pimp” blog series. So do check back.

    First installment:

  15. Raquel Roman

    June 26th, 2012

    Very pleased to get great information in such a comprehensive guide! thanks

  16. Jim Gallant

    June 27th, 2012

    Well done, gentlemen and ladies. Practical as sin and fun to read.

  17. Chris Rand

    June 27th, 2012

    Tremendous. Love the examples of how you’d apply each page to your own marketing. Blogging about this to the world next week!

  18. Louis

    June 27th, 2012

    Great job. How do analysts, journalists & evangelists fit into your persona roles? Are they just another target audience even though you don’t want them to buy?

  19. Natalie Horne

    June 29th, 2012

    Loving Velocity’s approach to content at the moment. So much energy and candour – combined with the metrics/measurement focus that every client needs to see. Particularly enjoyed the blog post: http://velocitypartners.com/blog/content-marketing-diary-goals-metrics-fears/

  20. Doug Kessler

    June 29th, 2012

    Thanks Raquel and Jim — much appreciated.

    Chris, thanks and let us know when you blog.

    Louise – Yes, we do make personas for analysts/bloggers/influencers and treat them as a target audience (though often not the prime target).

    Natalie — huge compliment coming from you — we love your work!

  21. Stephanie Tilton

    June 29th, 2012

    Doug – I love the content that Velocity churn outs and this one’s no exception. This guide is straightforward, practical, yet full of personality — just like you you fellows at Velocity!

  22. Dave Vranicar

    June 29th, 2012

    This is the best, most concise and practical guide I’ve seen for people who want to do effective B2B content marketing.

    Not only is the content helpful, but the visual design helps readers digest the key points quickly.

    It’s every bit as good as the other outstanding content produced by Velocity Partners. And it’s got likable personality gushing from every pore.

    Why don’t more B2B companies consider “likability” and “helpfulness” as essential elements of their brand?

    Thanks for VP for another great example of how to do it right.

  23. Doug Kessler

    June 30th, 2012

    Thanks Stephanie and Dave!
    I do think a bit of personality is hugely under-rated (and under-practiced) in B2B.
    Glad it hit the mark.
    (The danger is always that you might stray over the line into ‘cute’ We hate cute.)

  24. James Dean Waryk

    July 3rd, 2012

    This is a great website. You guys do good work! I am guessing you developed the website yourself? What a fantastic way to build a Double Opt-In list! This makes for a good case study.

    James Dean Waryk

  25. Glenn PICKETT

    July 3rd, 2012

    100% believer that content is king. The recent actions of Google prove this. Having a sequence of check lists is a great way of achieving objectives. A key stage is getting buy-in so that content is created on time and willingly. Thanks for a useful tool. (I’m dedicated to creating just that for other marketing & sales activities).

  26. Andy Place

    July 3rd, 2012

    Sorry for the delay in responding Doug but i’m a really slow reader. This is great because you’ve taken a very complex thing and made it simple not easy to do bravo!..I also enjoyed the word piffle. A* to the Velocity school of marketing.

  27. Doug Kessler

    July 3rd, 2012

    James — yes, we did our own website — thanks for noticing! (And opting in!)

    Glenn – I agree with the importance of buy-in. We do a workshop before any major content marketing program that helps get key stakeholders up to speed.

    Andy – Thanks. Slow readers are the best readers. And yes, the word piffle is addictive.

  28. Peter Duncan

    July 4th, 2012

    Sitting in a Moscow hotel waiting for my customer to show – and you’ve kept me engaged for 15 minutes AND made me watch your video… just when I thought I’d got my content from hopeless to reasonable, oh dear, MORE work. Thank you.

  29. Doug Kessler

    July 4th, 2012

    Thanks Peter. Hope your client showed up and glad to have helped you kill the time!

  30. John Bottom

    July 4th, 2012

    Hey Doug
    It’s surprising that so many people are talking about content marketing, but there aren’t so many people going about it in a sensible, structured way. This is the kind of guide that helps to correct that imbalance. Not only that, but the reaction from the people above proves the effectiveness of the your own content marketing – so it’s not only a guide but a great case study of how these things can work really well if done properly. And that’s coming from a competitor 🙂
    Cheers, John

  31. Doug Kessler

    July 4th, 2012

    Thanks John — you’re always really generous with your feedback. Much appreciated. We need more ‘gentleman competitors’ in this game!

    And how did you do that smiley emoticon?

  32. Colm Toolan

    July 6th, 2012

    @Stan Woods

    IMHO, the style you use in your follow-up nurturing mail is way too odd ball to work!
    You’ll never get me to do *any* of those things – especially not post a comment – using language like that!

    Cheers, Colm

  33. Stan

    July 6th, 2012

    Ha! our evil plan is working. Take this as a profuse apology. B2B marketing as you rightly point out should never be odd ball. Heaven forfend that we should ever be accused of that.

  34. Nick Gallop

    July 7th, 2012

    A very helpful, systematic approach. Bravo.

  35. Erica Williams

    July 10th, 2012

    A very useful workbook and I will be taking some time to go through it properly myself and also with my colleagues.

  36. Rod Banner

    July 12th, 2012

    I’ve downloaded this twice now in 12 hours. It’s that good.

  37. Erin Paulson

    July 13th, 2012

    Thank you for creating this and sharing with the B2B Marketing community. Velocity has been able to integrate a number of different components to content marketing success, summarize into a visually appealing and easy to follow guide, and take the fear out of what can be an overwhelming process. Bravo and well done!!

  38. John Waddy

    July 18th, 2012

    This is an amazing work of art that succinctly captures what content marketing is all about. Thanks for such great work!

  39. Ruth Webber

    July 27th, 2012

    It’s big and fat and packed with valuable info. The style and presentation makes it easy and fun to read (if not to put in practice). Velocity is again practising what it preaches.

  40. Amanda Armstrong

    July 27th, 2012

    Thanks so much for this! It has been really helpful 🙂

    I have a question regarding the different matrices and the editorial calendar/schedule…where do you begin and how do you piece all of these different documents together? I have the target buying stages and trigger events which I started and now I am drafting an editorial calendar. I like the idea of the trigger events, but is it necessary to do both the buying stages matrix and the trigger events matrix? And when you have both of these how do you tie this in to the calendar? ….thanks!

  41. Doug Kessler

    July 31st, 2012

    Thanks Nick, Erica, Rod, Erin, John & Ruth — much appreciated!

    No, you don’t need to do the Trigger Events matrix as well as the Buying Stages.
    Sometimes we do both — but often one or the other takes precedence.

    For bigger projects, we might have two or three Editorial Calendars, each with a different view. So there might be one that looks at all content by target audience; another by topic or product; another by issue or trigger event. It helps us see that we’ve covered everything we set out to cover in the Goals and Target Audiences sections.

    In general, all the lists are guides — use them if they’re helpful and leave them out if not.

  42. bob hendriks

    August 1st, 2012

    Exactly what I needed to convince my peers and VP’s who still think products and sales are all you need to be successful, and marketing is a necessity that binds the two together. Not in this day and age!

  43. @Becky_Dee

    August 20th, 2012

    I love this. Practicing what you preach! Sweet.

  44. Claire Barker

    August 22nd, 2012

    Love it. Slapping this on the desk in our digital workshop tomorrow. This will really get us talking and thinking. I’m actually quite excited!

  45. dan

    September 3rd, 2012

    nice shot Chuck and a good way to enhance the day to day work to be done especially for juniors , the whole pict and some nice draws … you make it !

  46. Peter Abraham

    September 3rd, 2012

    Another cracking content marketing piece from Velocity, I must have missed it first time round. The Editorial Calendar takes me back to my publishing days, who’d have thought clients would ever need to use one. Love the graphics, the atomisation graphic particularly since a visual representation is the best way to explain anything that’s complex, and atomisation is…

  47. Ken Roberts

    September 3rd, 2012

    Great piece. The checklist is excellent. I like that you include Outbound along with Search and Social. Also, we don’t see the word, “piffle” enough these days. Thanks!

  48. Sigita

    September 4th, 2012

    Well…here in the B2B marketing, we all know that it’s never “sexy”, but the truth is, it’s going to outgrow the traditional marketing at some point.

    In the Baltic States, we still have shortage of clear, up to date and innovatively presented information that would actually be useful.

    The simple, yet really helpful guides presented by the cool marketinians here are useful.

    Good job, guys! Thanks a lot

  49. Wei

    September 13th, 2012

    Very cool and organized stuff!

  50. Natalia

    September 16th, 2012

    WOW Thank you so much. This will help me a lot. I’m starting with my first Startup that is a Marketing B2B Agencie in Argentina, and I think that is the first one in Latin América, and with all these big contents that you are creating will help me a lot to make to understant to the companies what is the difference between the traditional marketing (for them Marketing B2C) and the Marketing B2B Thanks a lot!

  51. Ed Johnson

    October 2nd, 2012

    A thought-provoking document that could be used to develop actionable marketing plans — plans that put customer-centric, content-based strategy at the centre of the planning process(note UK spelling here — some of us Yanks are sensitive to our audiences :)).

  52. Lucinda Brook

    October 4th, 2012

    A really useful workbook for people who get content marketing, packed with useful reminders and hints and tips about all the things you know you should be doing but probably aren’t… all delivered in a style that makes you smile. Nice one Velocity.

  53. Derek Jones

    October 13th, 2012

    Very easy to read and “hits the nail on the head”

  54. @Net_Hues

    October 18th, 2012

    Just tweeted this with my thought: EXCELLENT.
    Great to see you discussing Content Marketing in a context which goes beyone Video!

  55. @Net_Hues

    October 18th, 2012

    * beyond

  56. Alan Gerstein

    November 8th, 2012

    Well done! Extremely practical and useful.

  57. James Sandberg

    November 24th, 2012

    Great guide. really enjoyed. thank you for your efforts

  58. patrick bubna

    December 4th, 2012

    Great idea, great design – thank you!

  59. Nikita

    December 11th, 2012

    This is great – I’ve printed a copy and will be handing it out to colleagues to get them to fill in. Time for us to hone in and focus on our B2B marketing strategies, and this will be the tool we use!

  60. John Johansen

    December 21st, 2012

    I’m reading the Diary of a Content Pimp (http://velocitypartners.com/blog/content-marketing-diary-goals-metrics-fears/) and since you asked so nicely, I’m going to try and help you blow your comments metric out of the water!

    (I did promote the checklist on Twitter without any begging, so I don’t feel like I’m cheating by also doing this.)

  61. Deb Staiger

    January 3rd, 2013

    Thanks for the B2B checklist. I like the simple steps with nice graphics to help me quickly find the information on a specific topic. I printed a copy, while it sat for a minute at the printer, someone had already started to glance over it. Looking forward to using it in 2013!

  62. Kris

    January 4th, 2013

    really v v helpful.

  63. Des Gray

    January 8th, 2013

    Absolutely Priceless… well done guys, and thanks for putting this together and sharing it. Great checklist and thought starter for marketing and connecting with audience. Every business should have a copy! Thanks again!

  64. Dan Bradley

    January 8th, 2013

    This is both an excellent “how-to” guide for B2B content marketers and a fine example of content marketing itself. (Suggestion: Print out the “Five Parting Principles” and post it in every cubicle, office and meeting room where content marketers think.) I also enjoyed the document’s design and bits of humor throughout. Thanks Velocity!

  65. Doug Kessler

    January 8th, 2013

    Thanks so much John, Deb, Kris, Des, Dan… and all comments above.
    Much appreciated.
    We worked hard on this one and it’s fantastic to know it’s helping fellow content marketers.

  66. Tiina Saaristo

    January 14th, 2013

    Thank you! This is a very practical document, and I’m looking forward to putting it to work in 2013. I’m so glad that a thread of content led me here.

  67. Colette

    January 15th, 2013

    Does anyone know where the download link is gone? I can fill in my information but I can;t see a link to then download it

  68. Colette

    January 15th, 2013

    Sorry, ignore my last comment, I refreshed the page and the Submit button appeared 🙂

  69. Sarah

    January 16th, 2013

    jolly good read. love the voice. great tactical guide to developing a strategy. Well done!!

  70. Marc Honorof

    January 17th, 2013

    The very fact that I clicked, landed, read and commented, shows just how effective a good content strategy works. One of the best resources I’ve read, and I’ve read a lot!
    Very well done…thanks!

  71. Tiina Saaristo

    January 21st, 2013

    Thank you for this checklist! It is extremely practical, and my colleagues and I also appreciated the way it was written. Now we only need to put this into practice!

  72. Andrew Southard

    January 21st, 2013

    Only just discovered you guys, big fan already!

  73. Kirk

    January 28th, 2013

    Very useful checklist, and really liked how you had forms for me to fill out in addition to just the top level idea.

  74. susanne

    February 4th, 2013

    This is a very valuable checklist that covers all area’s of Content Marketing. Allot of work though, even with the helpful forms provided in this document. I would say out source parts of the work you are not so good at. That leaves you to concentrate on the bits you rock in yourself. If you are willing to put the time and effort in, you’re content marketing strategy is set-up for success. Great list of resources and helpful forms that help to crack your mind 🙂

  75. Luella Ben Aziza

    March 8th, 2013

    I hope my competitors don’t read this 😀

  76. Warda

    March 29th, 2013

    Awesome. I’m ready to work on it.

  77. katarzyna

    April 2nd, 2013

    Really good stuff! Thank you!

  78. Harry Zelenka Martin

    April 2nd, 2013

    Really interesting and stimulating questions posed and answered. This checklist has given me a deeper understanding of how to market current projects, thanks very much velocity, fantastic job.

  79. Ryan Sauer

    April 26th, 2013

    Great job. Can’t wait to see the content that comes out about the ROI and outcomes of this.

  80. Dr Surya Pandey

    May 1st, 2013

    A great read. Liked your presentation. In fact, I am going to make use of it in one of my tutorials for my Agribusiness management students and examine how it relates to New Zealand agribusiness sector, and how the take-home messages relate to New Zealand scenarios. Kind regards.

  81. Caroline

    June 21st, 2013

    Really good advice, useful for all people struggling to break through that barrier.

  82. Rose

    July 9th, 2013

    Very helpful and easy to read, I will make good use of this.

  83. Sarah Mitchell

    August 3rd, 2013

    Thanks for this great gift, Doug. It’s really thorough and includes a few things I’ve missed on my own checklist. I ask for goals but never thought to suggest some of the important goals for a client. That will definitely expand the conversation and help me get a better result.

  84. Nupur

    August 8th, 2013

    Easy on the eyes and easy to read. Thanks!

  85. Kirsten Meyer

    August 13th, 2013

    I read this previously but just came back to it. What I’m loving:

    -tone / style
    -incredible spirit of generosity
    -entirely useful content
    -fun to read presentation

    Thank you!

  86. William Steward

    August 20th, 2013

    Excellent checklist guys, and a great template, especially for in-house marketers new to content marketing.

  87. Beau

    August 26th, 2013

    Love your content. “Your design is my style”

    Grammar Error Found: Page 2
    You forgot an “is”

    This *is the era of
    Content Strategy
    and it will separate the pros from
    the amateurs.

  88. Challin

    September 10th, 2013

    Loved this! Very easy to digest and apply. Fantastic guidance. Thanks so much!

  89. Karen McKeown

    September 20th, 2013

    Nice to have all these tips in one place. Very comprehensive! And, you are achieving at least 4 of your goals with me – a comment, I’m going to now go download the B2B guides, and will share too

  90. Irit Porat

    October 7th, 2013

    Discovered this only now. Your content (marketing) is great as always: interesting, engaging, useful… Wonderful tone of voice 🙂 Thanks!

    1. Doug Kessler

      October 22nd, 2013

      Thanks Irit!

  91. Cherise Hardy

    November 5th, 2013

    Really useful guide for creating a successful content marketing strategy – thanks very much!

  92. Ketan

    December 20th, 2013

    And a gazillion thank yous from the bottom of my heart!

  93. Salman Aslam

    December 29th, 2013

    Excellent resource, I wish I’d have come across this before, would’ve featured it on the Roundup I did at Kapost: http://marketeer.kapost.com/2013/12/the-best-content-marketing-posts-of-2013/

  94. Niklas Lohmann

    December 31st, 2013


  95. Serge

    December 31st, 2013

    This checklist is awesome!
    I liked your language=)

    Very comprehensive and inspirational. I guess, it barely lacks anything. It’s so consistent and has a lot of details. Maybe only one thing, more factual examples.

    Thanks for an amazing info!

  96. Marylou Tyler

    January 3rd, 2014

    Thank you for this information. Very concise and aligns with what I love to talk about – the outbound prospecting channel. One thing… your PDF links to a 404 page: http://velocitypartners.com/#newsletter

  97. John

    January 3rd, 2014

    I have to say that.I don’t do that much but you guys, you are really amazing.You solved my problem, your brand created awaraness for me and trust me, i will share your articles everywhere!

  98. Gloria Lafont

    February 6th, 2014

    This is the most practical, straight to the point, usable guide I have read in a long time.

  99. Anne Marie English

    March 16th, 2014

    Thanks for being so practical, clear and concise. In a world of information overload, it’s great to come across a cut-through step-by-step guide like this.

  100. Stine Halmind

    April 25th, 2014

    I have the pleasure of having just recently discovered my unknown passion for blogging and content marketing, and it is amazing discoevering the infinite heaps of good advice that is out there. But the best thing is coming across something that I feel speaks directly to me – and that’s the case with this Checklist! I love the layout, too! Although, I might have spent a little less space on the funny headlines and a little more on making the text-bits easier to read 😉

  101. Allison Ellis

    May 13th, 2014

    So often you know what you need to do, but having it laid out step by step in this format is invaluable. Thanks!

  102. Mike Bell

    May 16th, 2014

    Excellent guide! Concise and informative while maintaining a sense of humor.

  103. Audrey Fischer

    May 30th, 2014

    Love the ebook, thanks for sharing! Just wanted to make one suggestion – since it’s a printable book, maybe the separating pages shouldn’t be full-color, since we try and preserve ink. Thanks again for the great guide!

  104. Bettina Brandt

    June 21st, 2014

    Had to leave some feedback…. All positive! Clear, simply put, excellent graphics that are engaging. Thank you for sharing!

  105. Anthea Blanas

    July 31st, 2014

    Excellent resource, loved the content audit approach! Thank you for creating & sharing!

  106. Akin Ladapo

    November 17th, 2014

    Browsed through and it’s really good comprehensive, step by step guide, with best practices that simplifies a broad and complicated topic.

  107. James T

    December 29th, 2014

    Insightful and useful a great read thanks

  108. Corey

    February 1st, 2015

    Excellent guide and very comprehensive. A great place to really organize and strategize a thorough marketing plan. Thank you very much.

  109. ROy

    February 23rd, 2015

    I just want to thank you folks at VM for this incredible resource. My company has dabbled in content marketing for a while, but this guide is helping us become strategic about it.

    Cheers, and keep up the great work.

  110. SImon

    March 19th, 2015

    Amongst other things, I teach marketing to undergrads and I want to commend you on one of the best, most insightful and practical docs I’ve seen in a very long time. I hope you don’t mind but I will pass this on (with full credit) to as many as I can. Collaboration is king, and you’ve proven that by sharing this. Well done!

  111. Harris Hayes

    May 8th, 2015

    Thank you for a wonderful checklist. Really really appreciate the hard work you have done for this. Was wonderfully helpful.

  112. Jaymelee

    May 19th, 2015

    Just the thing I was looking for. A easy to read, insightful piece of work that will actually help me have a plan! Thank you. x

  113. Joady

    June 2nd, 2015

    Love your work! However I’m feeling a little rejected by your newsletter sign up page – have tried a number of times and I jsut can’t seem to subscribe. I get a thankyou message, but I’ve never received an email newsletter. Sad Face.

  114. Joady

    June 2nd, 2015

    Love your work! However I’m feeling a little rejected by your newsletter sign up page – have tried a number of times and I just can’t seem to subscribe. I get a thank you message, but I’ve never received an email newsletter. Sad Face.

  115. Carly Klineberg

    Rebel Hack

    October 13th, 2015

    Hey guys – awesome site, great content. Exhausting scroll through the millions of comments to post this… ya need to close those brackets (do you know yours? (sorry for being one of “those” I’m a content marketer, I can’t help it!)

    Can’t wait to have a proper rummage through your site!

    1. Doug Kessler

      November 9th, 2015

      Thanks Carly! We WANT to force you through all those comments. Makes us feel popular.

  116. Huyen Nguyen


    December 4th, 2015

    Very useful, cool design and clear navigation
    Thanks from Vietnam!

    1. Doug Kessler

      December 21st, 2015

      Thanks Huyen! Glad it’s helpful.

  117. Andy Turner

    six sigma public relations

    December 11th, 2015

    This is a terrific resource, and one I can see being used by plenty of well-established firms with the money and people to make it happen. But it also shows just how much work and senior level thinking must go into an effective programme. What practical advice do you have for the thousands of smaller firms who may be convinced, but feel paralysed by the effort required?

    1. Doug Kessler

      December 21st, 2015

      Thanks Andy. I do think the process can be light enough for even the smallest company. If marketing is important, content marketing should at least be considered. You can create a strategy in a few hours and start to create and distribute even a single piece. You don’t need to spend anything but time, but some paid media (sponsored posts or pay-per-click) might be worth it. Lots of small companies see big success with content marketing.

  118. Frank Roberts


    December 23rd, 2015

    Very informative Guide!!
    Content marketing future is looking bright and I think companies must invest more on content marketing if they are taking online marketing seriously. Good content can generate solid leads.

  119. Claire

    Virtual Business Solutions

    March 24th, 2016

    Thank you! It was great help. What I most loved about it was how you presented the information. Brilliant and helpful.

  120. Akhlinder Dani

    Webmasters Group

    April 1st, 2016

    This provides really good insight. excellent information! Thank you

  121. Lovisa Alvin


    May 12th, 2016

    This information is really amazing and informative .thanks a lot for sharing it I m desperately looking forward for the next post from you


  122. Jarrah


    June 7th, 2016

    Great resource guys and well done.

  123. Rachel Soh

    StarHub Ltd

    July 31st, 2016

    A great starter piece for someone who is lost in the content world, and even more relevant for marketers who wants to learn the right approach to content marketing.

    Fantastic resource! Velocity is top of mind now in my list of content marketing experts.

    1. Doug Kessler

      August 4th, 2016

      Thanks Rachel! Much appreciated.

  124. Kel

    Skella Innovations

    September 23rd, 2016

    Wow. Great guide you got here. Thanks for sharing. I’ve just downloaded it. I like the look of your list; very creative. Keep it up.

  125. Digital Media Agency

    It Departement

    September 29th, 2016

    Awesome blog post From first have experience, I can say the more high quality and relevant content you have, the better your search rankings are across the board become. My site has tripled it’s website traffic in the last two years and three blog posts I wrote on Google My Business rankings get about 1000 monthly hits between then. Then I have reviews on YellowPages online marketing and Rogers Outrank. All in all, the content is geared towards my market which is out their searching about such topics. I then try and get my clients to understand that and try and develop a solid content strategy for them!

  126. Md. Nazrul Islam


    October 13th, 2016

    I just finished the eBook and glad to notify you that I have learned a lot of new things which will definitely help me to grow as a content marketer. You know generating engaging contents is a type of big challenge ever on Digital Marketing. So content isn’t just king its kingdom!!!

  127. Janelle Lineisy

    Ashoka Hall School

    October 25th, 2016

    A great article to kickoff 2016! This will be very helpful for businesses and marketers who are looking into boosting their content marketing this year. and Thanks For Sharing Such A Informative Post

  128. Case Study Help

    November 11th, 2016

    Such a nice post, keep up the fantastic work

  129. Nikita KV


    December 8th, 2016

    Loved the copy! Very well done, kept me scrolling till the end. Good job!

    1. Doug Kessler

      December 8th, 2016

      Thanks Nikita!

  130. G


    December 29th, 2016

    Insightful, engaging and packed with tons of little prods to coarse an effective strategy out of an marketing manager who has been flirting with disillusionment recently.

    Great design and tone of voice, the perfect blend of engaging and task oriented.

    Hats off…but quickly back on…its winter.

    1. Doug Kessler

      January 22nd, 2017

      Thanks G! (Can I call you G?)

  131. farooq


    July 17th, 2017

    Thank you for your post, I look for such article along time, today i find it finally. this post give me lots of advise it is very useful for me…!

    1. Doug Kessler

      July 25th, 2017

      Jeez, Farooq, I can’t tell if this is comment spam or not but it’s so darn sweet I’m leaving it. If you are a bot, you deserve the backlink anyway.

  132. Neysa

    Websis for Education

    July 31st, 2017

    Hi, I’m a young part in a learning organization who happens to get a homework to learn and create content marketing strategy, while having zero experience about it before. Your book is very very practical and helps me a big deal in picturing what content marketing strategy is all about. Thank you so much!

    P.S. I don’t normally leave feedbacks but your strategy (telling us that this is one of your metrics) works on me! 🙂

    1. Doug Kessler

      July 31st, 2017

      Thanks, Neysa!

      Hope you enjoy the project and become a fellow content marketer!

  133. JJ Tingbo

    August 8th, 2017

    I actually downloaded this masterpiece last year but I couldn’t find time to read it. Coming across it again today gives me the impression to have wasted months on learning here and there. This is such a great all-in-one piece to grab everything about content marketing strategy in just a 20 min read time! I’m overly satisfied. 10k Thank Yous!

    1. Doug Kessler

      August 9th, 2017

      You, sir, just made our day.

  134. Alexandru Chiuariu

    October 18th, 2017

    What a great read! As an inbound marketing specialist, there still are things that I might have overlooked, but thanks to this checklist, not anymore!

    1. Doug Kessler

      October 20th, 2017

      Terrific. Thanks Alexandru!

  135. Filip Zafirovski


    October 23rd, 2017

    Thanks for the share Doug!

    If you had to create this checklist again which tick box would you leave out? Is there any?

    1. Doug Kessler

      October 26th, 2017

      I don’t think I’d leave any out but I’d add a few: content that gathers data on prospects so you can market to them better would be a top contender.

  136. Aussy Aportadera

    November 8th, 2017

    The Checklist is awesomely done! Few marketers — old and new — practice the kind of discipline detailed in this file. Having this Checklist is extremely valuable. Definitely read it to the end so now leaving a comment!

    1. Doug Kessler

      November 9th, 2017

      Thanks Aussy! Appreciate the comment.

  137. Diksha Sinha

    Trigent Software

    November 17th, 2017

    This is really amazing. A brilliant piece of work, clearly structured approach to creating compelling content. Thanks a lot!

    1. Doug Kessler

      November 17th, 2017

      Thanks, Diksha! Great to know it’s useful.

  138. Publishing CRM

    Andrew Marks

    December 12th, 2017

    great article with good info…

  139. Alexa


    January 12th, 2018


  140. Valentina

    bfirst erp

    January 23rd, 2018

    Man, did I have to scroll down to find the comment form! (You could put it at the begining of the comment thread) extremely good work you have here. I REALLY helped me zoom out, see the big picture and apply a methodology that I can later measure.

    Thanks a lot

    1. Doug Kessler

      February 1st, 2018

      Thanks, Valentina! Scrolling is good exercise (but bad UX). Good idea.

  141. Nigameash Harihar

    Marketing Pros

    March 3rd, 2018

    Thanks for putting the PDF Checklist together, super useful

    1. Doug Kessler

      March 5th, 2018

      You’re welcome!

  142. Micheal

    Melbourne Vacate Cleaning

    March 13th, 2018

    Good Article. Thanks for sharing it

  143. Bryan

    SmartSearch Marketing

    March 16th, 2018

    This is a great content marketing strategy checklist. Very useful. Thanks for sharing!

  144. Emily

    April 10th, 2018

    I like the points that you mentioned in your workbook, it helps to create a pertinent content that can be useful for users to earn some revenue from it. Well, I also read where you can convert the article into the revenue. It is here https://www.blurbpointmedia.com/content-native-advertising-conversion/


    Starnex Technologies

    June 1st, 2018

    Thanks for sharing a nice article.

  146. Michael


    July 2nd, 2018

    What programme did you use to create the checklist? Do you have someone working in-house on the design parts?


    1. Doug Kessler

      July 19th, 2018

      Yes. Design parts all in-house.

  147. john

    master dry cleaner

    August 4th, 2018

    Thank you for a wonderful checklist. Really appreciate the hard work you have done for this. Was wonderfully helpful

  148. Johanna Hartenberger

    Lynn Hartenberger Fine Art

    September 27th, 2018

    This is SO great! Love the style of the ebook as well. Would you change anything for B2C marketing? Developing our strategy to market beautiful original art over here, and excited to get GREAT content into people’s hands.

    1. Doug Kessler

      October 15th, 2018

      Thanks, Johanna!
      I probably would change things for B2C (shorter purchase cycles, fewer people involved in the buying decision…) but the core principles are the same, I think.
      As much as all markets share some fundamentals, I guess all are also unique.
      Let us know if you come up witht come good ideas for the original art market!

  149. Elizabeth Vellutini


    October 12th, 2018

    Happy to have found your content (from a daily/weekly Pinterest email on “fresh boards”)! The Content Marketing Strategy Checklist Velocity Partners is on-target and a good refresher! Thank you for posting it!

    1. Doug Kessler

      October 15th, 2018

      Thanks, Elizabeth! I wonder if Pinterest just discovered us…

  150. Gloria

    October 14th, 2018

    Thanks for the article. It was very helpful for me.
    I’m working about b2b content marketing prospect for a project at the moment and It’s not easy.

    1. Doug Kessler

      October 15th, 2018

      Thanks Gloria — glad it’s helped.

  151. Doug Kessler

    October 15th, 2018


  152. rochette


    October 19th, 2018

    Simply brilliant ! What else ?

  153. Kiara Wilson


    June 21st, 2019

    Nice Post thanks for sharing with us and your blog design are excellent.

  154. Robert Gorge

    Marketing doorway

    June 22nd, 2019

    Thanks for sharing this amazing post about content marketing strategy checklist. I was searching for a few hours about this & I found your article very helpful. this was a really great read! you just described content marketing in the best way!

    1. Doug Kessler

      June 28th, 2019

      Thanks, Robert! Much appreciated.

  155. Andrew Allsop

    Wunderkind Agency

    June 30th, 2019


    Velocity Partners were a huge inspiration for me building a B2B agency – you’re one of the few with a genuinely engaging personality.

    Do you have any plans to update these classic resources? I remember downloading them years ago!


    1. Doug Kessler

      July 7th, 2019

      Thanks, Andrew!
      We really should update this one.
      I get more excited about new things but this one’s kind of core and should be kept up to date. Thanks for the chivvy!


  156. lensesandlevers

    July 3rd, 2019

    Thanks for sharing this informative post.

  157. Izzi

    July 12th, 2019

    Informative and well designed way of communication liked it

  158. chris leach

    Inbound Results

    July 16th, 2019

    Great checklist with actionable tips for effective B2B content approach to help improve conversions.

  159. freya riki

    2Base Technologies

    July 31st, 2019

    This Is Really Great Work. Thank You For Sharing

    1. Doug Kessler

      August 7th, 2019

      Thank you for thanking!

  160. Praveen Kumar

    Whoosh Media

    August 16th, 2019

    Excellent and useful checklist on BtoB content marketing. Thanks for sharing this knowledge with us.

  161. shibi

    App development company

    August 17th, 2019

    Great stuff. Thanks for sharing

  162. caryl

    August 28th, 2019

    I just scanned it and it got me like, “this is impressive!” Now, I can’t wait to read it later after work. Thanks a bunch!

  163. Murphy | Newtechnopedia

    September 10th, 2019

    Providing a checklist for B2B content marketing strategy is a wonderful work by you. It helps me to more explore my knowledge about content marketing, as I’m a blogger I always want more knowledge to read your post help me to find some useful ideas.
    If you are interested in this topic then you can also read more about Hottest B2B Content Marketing Trends and Statistics in 2019. I hope my post helps you to increase your knowledge.

    Thanks for writing this article…

  164. Flavio Tosi

    Business Exploration

    October 15th, 2019

    I feel this check-list may have missed a piece. (or at least this is the impression skimming through it at 24.00…)

    I would expect a starting point by checking about the Positioning of the company on the market.

    You know: “Positioning” – Al Ries and all that stuff…

    Without “Positioning” I am not able to copywrite.

    Or better: I can – but it becomes flat. You may color with some nice “idea” or “graphics” … but will still be flat.

    Giving a big advantage to competition…

    But the checklist is fine. Love it.

    Thx a lot.

  165. Praveen Kumar

    Whoosh Media

    November 21st, 2019

    What does atomization mean? I haven’t heard the term before.

  166. rohit aggarwal


    December 9th, 2019

    thank you velocitypartners for giving me wonderful information

  167. Bhavik Sadhu


    December 11th, 2019

    I found this very helpful. Doug, can you please tell me Is content marketing indispensable for B2B marketing?

  168. monicageller

    Boxfinity Pvt Ltd

    December 18th, 2019

    Such an informative post. Thanks for sharing.

  169. Shoperstyle


    December 23rd, 2019

    Nice Post Thanks For Sharing With Us and it is very informative and helpful for us. Browse designer clothes online at Shoperstyle that includes latest designer wear & accessories by long standing stalwarts in the fashion industry.Visit our website to buy now!

  170. Fanny


    December 27th, 2019

    Great post about B2B Content Marketing. Thanks for sharing this creative and valuable content with us.

  171. Honey singh

    March 4th, 2020

    Great job and very nice work you have done. you are a great writer and a great thinker. You have done a Fantastic job.keep it up and Best of luck for your future works.

    1. Doug Kessler

      March 4th, 2020

      Thanks, Honey!

  172. Jumble


    May 27th, 2020

    Good work dear

    1. Doug Kessler

      June 4th, 2020

      Thanks, sweetie.

  173. John

    White Label Agency

    July 10th, 2020

    Thanks for sharing the Amazing content marketing article. This is a really knowledgable post. Content is very important for a better way to represent our business. Content is king.

  174. Queen’s Quinoa

    Queen’s Quinoa

    August 27th, 2020

    Amazing, I like that content which is from velocity.
    .Thank you

  175. Naval

    August 28th, 2020

    This is absolutely useful post. Currently we focus and emphasize more on Slideshares and we get good result from it. We plan to give a try to inforgraphics and guest blogging. What do you think which is better infographic or guest blogging? Thanks and waiting for your reply.

    1. Doug Kessler

      September 28th, 2020

      Both can be really powerful. The percentage of really great infographics is tiny, though. If you can do a great one… go for it!

  176. Onik

    November 13th, 2020

    Hi there,
    Thanks for sharing this resource. Keep it up.

  177. Sunakshi jain


    November 25th, 2020

    Thanks for your valuable information on how to write effective content to gain traffic. This is really valuable to us. For more knowledge on digital marketing, you can visit us at http://www.technoed.in/. Technoed is a digital marketing institute in Meerut that offers detailed study in digital marketing along with google certification and 100% job assistance.


    Productos Pilarica, S.A.

    March 25th, 2021

    Very usefull. Thanks for sharing it for free. Not too much information of B2B Marketing available in spanish.
    Maybe an opprtunity for you??? It would be very appreciate!

  179. Curio Centre

    Curio Centre

    May 8th, 2021

    Your writing is perfect!!!
    You gave me great joy!!!
    Howdy! I simply need to offer a gigantic go-ahead for the decent data you have here on this post. I can be returning again to your blog for extra soon.

  180. Yashoda cancer institute

    Yashoda cancer institute

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    Doctors List of Yashoda Hospital Nehru Nagar, Ghaziabad

  181. see post


    August 22nd, 2021

    Thanks for sharing this informative article for blog commenting.

  182. Jewels9955


    August 25th, 2021

    Thank You For Sharing Such A Wonderful information.

  183. B2B content marketing


    September 4th, 2021

    Love this piece. A lot of people underestimate the role of content marketing in the overall picture and you cover it well here. Thanks for sharing!

  184. Herbert

    July 11th, 2023

    This workbook is a game-changer! It provides a comprehensive guide to developing impactful content that resonates with target audiences. The step-by-step approach and practical tips make it a valuable resource for any marketer. I recommend this workbook to my https://www.techavidus.com/digital-marketing-service company.

  185. Doug Kessler

    July 25th, 2017

    Do you mean that Abbot Bert?
    Are you really an Abbot?
    Or is this an anagram for ‘Beretta Bot’?
    Well, if you are a bot flattery will get you that link.
    And if you really are an Abbot… cool!

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