B2B Content Marketing Strategy Checklist
A big, fat, roll-up-your-sleeves guide for B2B marketers from your favourite B2B content marketing agency.
Content marketing used to be a secret weapon used by the smartest marketers. Now it’s the default setting used by just about everybody.
What does this mean for you?
It means you can’t just shoot from the hip anymore.
Now you need to take aim and get strategic.
That’s what The Content Marketing Strategy Checklist is all about: helping you get strategic about your content program so your stuff hits the target and you maximise your Return on Content.
Do it right and you’ll earn more traffic, drive more conversions, improve your search rankings and build a formidable content brand (one of the most precious assets a B2B marketer can create).
- A step-by-step content strategy guide – with quick templates and checklists on the things that matter most, including:
– Goals, target audiences, buying stages and trigger event
– Finding your content strategy ‘Sweet Spot’ (do you know yours?
– SEO keyphrases and editorial calendars
- Content strategy for your very next piece of content covering things like:
– Topics, media and information sources
– Promotion, atomization and lead nurturing
– Measurement, testing and learning
- A running case study that shows you how we answered all these critical questions for The Content Marketing Strategy Checklist itself.
- Five principles of great content marketing strategy to help guide your own programs.
Go on, download it.
Now a favour:
Once you’ve read the Content Strategy Checklist, please leave a comment below.
We’re eager to hear your experiences with content marketing and to learn if the checklist helped you or could be better (or both). Thanks!
Feedback on our last eBook, The B2B Marketing Manifesto:
“I love this! Clear, witty, and concise.”
Peter O’Neill, Forrester Research
“Bravo! Love it, love it, love it. This e-book needs to be required reading for everyone in B2B marcom and marketing.”
Diana Huff, B2B Marcom Writer blog
“Any B2B marketers looking for guidance as they plot their course should be inspired by your bold statements.”
Stephanie Tilton, Savvy B2B Marketer
“Glad to see you continue to practice what you preach.”
Ashley Friedlein, Econsultancy
“What a great read! The words ring loud and true and not only that, but the reader can take away some concrete actions.”
Michael Brenner, B2B Marketing Insider
Mike Randall | June 19th, 2012
A great workbook to think through. While straightforward, it makes you answer the obvious questions that have not been addressed before.
Andrew Leon Walker | June 20th, 2012
Been a fan since I read the B2B Content Marketing Workbook and again, you haven’t disappointed.
Well done, you keep raising the bar
Bob Apollo | June 20th, 2012
A brilliant, clearly structured approach to creating compelling content. Any organisation that follows these guidelines will inevitably attract, engage, qualify and convert many more of the right sort of prospects, while having fun and standing out from the crowd. Top marks!
Doug Kessler | June 20th, 2012
Mike, Andrew & Bob — THANKS for your early validation.
I get a bit nervous whenever we release a new piece to the market and your kind words really made my day!
Kieran Flanagan | June 21st, 2012
This really is an amazing piece of content. A complete roadmap to success. Everything you need to implement a killer content strategy for your company is mapped out in this piece in a really logical fashion. It’s a must have for anyone looking to grow both their traffic and their sales.
Well done guys !!
Ed Noles | June 21st, 2012
Strong stuff, and good to see content promotion included as part of the planning and strategy. Are there some links at the bottom of page 25 that were intended to be functional? Minor stuff…
Doug Kessler | June 21st, 2012
Thanks Kieran — you made my month!
And thanks Ed — for catching those broken links! Much appreciated. Fix imminent.
Gary Preston | June 22nd, 2012
This is excellent Doug. You had me at check-list but the book is so much more. It’s jumped straight to the top of our team’s must reads. Every team is going to find a copy of this on their desks this morning ready for discussion in our next academy session.
Robin Davies | June 22nd, 2012
Love this. Love it. Makes me feel excited about my job again. This isn’t just educational it’s actionable. You guys deserve every success.
Gillian Morris-Talbot | June 22nd, 2012
This is a really useful tool. A very thorough “pense-bête” (French for reminder or memory jogger – literally “think-stupid”). Well done and thank you. You just made my life easier. 🙂
Valeri Gungor | June 24th, 2012
Very well done! I particularly like the integration of the best of user experience, content strategy and content marketing. I’ll explore the workbook and manifesto during the next week or so. Thanks!
Ari Echt | June 25th, 2012
Very helpful. The velocity examples at the bottom of each page were much appreciated to help visualize what you described above.
Danielle Stitt | June 25th, 2012
Love this book. There is a lot of theory out there but fabulous to be stepped through the ‘how to’. Of course the tricky thing is the doing…
Doug Kessler | June 25th, 2012
Gary, Robin, Gillian, Valeri, Ari and Danielle — thanks so much for the feedback.
We’re thrilled the Checklist is finding its audience.
We’ll summarise our experiences with the Checklist campaign in our “Diary of a Content Pimp” blog series. So do check back.
Raquel Roman | June 26th, 2012
Very pleased to get great information in such a comprehensive guide! thanks
Jim Gallant | June 27th, 2012
Well done, gentlemen and ladies. Practical as sin and fun to read.
Chris Rand | June 27th, 2012
Tremendous. Love the examples of how you’d apply each page to your own marketing. Blogging about this to the world next week!
Louis | June 27th, 2012
Great job. How do analysts, journalists & evangelists fit into your persona roles? Are they just another target audience even though you don’t want them to buy?
Natalie Horne | June 29th, 2012
Loving Velocity’s approach to content at the moment. So much energy and candour – combined with the metrics/measurement focus that every client needs to see. Particularly enjoyed the blog post: http://velocitypartners.com/blog/content-marketing-diary-goals-metrics-fears/
Doug Kessler | June 29th, 2012
Thanks Raquel and Jim — much appreciated.
Chris, thanks and let us know when you blog.
Louise – Yes, we do make personas for analysts/bloggers/influencers and treat them as a target audience (though often not the prime target).
Natalie — huge compliment coming from you — we love your work!
Stephanie Tilton | June 29th, 2012
Doug – I love the content that Velocity churn outs and this one’s no exception. This guide is straightforward, practical, yet full of personality — just like you you fellows at Velocity!
Dave Vranicar | June 29th, 2012
This is the best, most concise and practical guide I’ve seen for people who want to do effective B2B content marketing.
Not only is the content helpful, but the visual design helps readers digest the key points quickly.
It’s every bit as good as the other outstanding content produced by Velocity Partners. And it’s got likable personality gushing from every pore.
Why don’t more B2B companies consider “likability” and “helpfulness” as essential elements of their brand?
Thanks for VP for another great example of how to do it right.
Doug Kessler | June 30th, 2012
Thanks Stephanie and Dave!
I do think a bit of personality is hugely under-rated (and under-practiced) in B2B.
Glad it hit the mark.
(The danger is always that you might stray over the line into ‘cute’ We hate cute.)
James Dean Waryk | July 3rd, 2012
This is a great website. You guys do good work! I am guessing you developed the website yourself? What a fantastic way to build a Double Opt-In list! This makes for a good case study.
James Dean Waryk
Glenn PICKETT | July 3rd, 2012
100% believer that content is king. The recent actions of Google prove this. Having a sequence of check lists is a great way of achieving objectives. A key stage is getting buy-in so that content is created on time and willingly. Thanks for a useful tool. (I’m dedicated to creating just that for other marketing & sales activities).
Andy Place | July 3rd, 2012
Sorry for the delay in responding Doug but i’m a really slow reader. This is great because you’ve taken a very complex thing and made it simple not easy to do bravo!..I also enjoyed the word piffle. A* to the Velocity school of marketing.
Doug Kessler | July 3rd, 2012
James — yes, we did our own website — thanks for noticing! (And opting in!)
Glenn – I agree with the importance of buy-in. We do a workshop before any major content marketing program that helps get key stakeholders up to speed.
Andy – Thanks. Slow readers are the best readers. And yes, the word piffle is addictive.
Peter Duncan | July 4th, 2012
Sitting in a Moscow hotel waiting for my customer to show – and you’ve kept me engaged for 15 minutes AND made me watch your video… just when I thought I’d got my content from hopeless to reasonable, oh dear, MORE work. Thank you.
Doug Kessler | July 4th, 2012
Thanks Peter. Hope your client showed up and glad to have helped you kill the time!
John Bottom | July 4th, 2012
It’s surprising that so many people are talking about content marketing, but there aren’t so many people going about it in a sensible, structured way. This is the kind of guide that helps to correct that imbalance. Not only that, but the reaction from the people above proves the effectiveness of the your own content marketing – so it’s not only a guide but a great case study of how these things can work really well if done properly. And that’s coming from a competitor 🙂
Doug Kessler | July 4th, 2012
Thanks John — you’re always really generous with your feedback. Much appreciated. We need more ‘gentleman competitors’ in this game!
And how did you do that smiley emoticon?
Colm Toolan | July 6th, 2012
IMHO, the style you use in your follow-up nurturing mail is way too odd ball to work!
You’ll never get me to do *any* of those things – especially not post a comment – using language like that!
Stan | July 6th, 2012
Ha! our evil plan is working. Take this as a profuse apology. B2B marketing as you rightly point out should never be odd ball. Heaven forfend that we should ever be accused of that.
Nick Gallop | July 7th, 2012
A very helpful, systematic approach. Bravo.
Erica Williams | July 10th, 2012
A very useful workbook and I will be taking some time to go through it properly myself and also with my colleagues.
Rod Banner | July 12th, 2012
I’ve downloaded this twice now in 12 hours. It’s that good.
Erin Paulson | July 13th, 2012
Thank you for creating this and sharing with the B2B Marketing community. Velocity has been able to integrate a number of different components to content marketing success, summarize into a visually appealing and easy to follow guide, and take the fear out of what can be an overwhelming process. Bravo and well done!!
John Waddy | July 18th, 2012
This is an amazing work of art that succinctly captures what content marketing is all about. Thanks for such great work!
Ruth Webber | July 27th, 2012
It’s big and fat and packed with valuable info. The style and presentation makes it easy and fun to read (if not to put in practice). Velocity is again practising what it preaches.
Amanda Armstrong | July 27th, 2012
Thanks so much for this! It has been really helpful 🙂
I have a question regarding the different matrices and the editorial calendar/schedule…where do you begin and how do you piece all of these different documents together? I have the target buying stages and trigger events which I started and now I am drafting an editorial calendar. I like the idea of the trigger events, but is it necessary to do both the buying stages matrix and the trigger events matrix? And when you have both of these how do you tie this in to the calendar? ….thanks!
Doug Kessler | July 31st, 2012
Thanks Nick, Erica, Rod, Erin, John & Ruth — much appreciated!
No, you don’t need to do the Trigger Events matrix as well as the Buying Stages.
Sometimes we do both — but often one or the other takes precedence.
For bigger projects, we might have two or three Editorial Calendars, each with a different view. So there might be one that looks at all content by target audience; another by topic or product; another by issue or trigger event. It helps us see that we’ve covered everything we set out to cover in the Goals and Target Audiences sections.
In general, all the lists are guides — use them if they’re helpful and leave them out if not.
bob hendriks | August 1st, 2012
Exactly what I needed to convince my peers and VP’s who still think products and sales are all you need to be successful, and marketing is a necessity that binds the two together. Not in this day and age!
@Becky_Dee | August 20th, 2012
I love this. Practicing what you preach! Sweet.
Claire Barker | August 22nd, 2012
Love it. Slapping this on the desk in our digital workshop tomorrow. This will really get us talking and thinking. I’m actually quite excited!
dan | September 3rd, 2012
nice shot Chuck and a good way to enhance the day to day work to be done especially for juniors , the whole pict and some nice draws … you make it !
Peter Abraham | September 3rd, 2012
Another cracking content marketing piece from Velocity, I must have missed it first time round. The Editorial Calendar takes me back to my publishing days, who’d have thought clients would ever need to use one. Love the graphics, the atomisation graphic particularly since a visual representation is the best way to explain anything that’s complex, and atomisation is…
Ken Roberts | September 3rd, 2012
Great piece. The checklist is excellent. I like that you include Outbound along with Search and Social. Also, we don’t see the word, “piffle” enough these days. Thanks!
Sigita | September 4th, 2012
Well…here in the B2B marketing, we all know that it’s never “sexy”, but the truth is, it’s going to outgrow the traditional marketing at some point.
In the Baltic States, we still have shortage of clear, up to date and innovatively presented information that would actually be useful.
The simple, yet really helpful guides presented by the cool marketinians here are useful.
Good job, guys! Thanks a lot
Wei | September 13th, 2012
Very cool and organized stuff!
Natalia | September 16th, 2012
WOW Thank you so much. This will help me a lot. I’m starting with my first Startup that is a Marketing B2B Agencie in Argentina, and I think that is the first one in Latin América, and with all these big contents that you are creating will help me a lot to make to understant to the companies what is the difference between the traditional marketing (for them Marketing B2C) and the Marketing B2B Thanks a lot!
Ed Johnson | October 2nd, 2012
A thought-provoking document that could be used to develop actionable marketing plans — plans that put customer-centric, content-based strategy at the centre of the planning process(note UK spelling here — some of us Yanks are sensitive to our audiences :)).
Lucinda Brook | October 4th, 2012
A really useful workbook for people who get content marketing, packed with useful reminders and hints and tips about all the things you know you should be doing but probably aren’t… all delivered in a style that makes you smile. Nice one Velocity.
Derek Jones | October 13th, 2012
Very easy to read and “hits the nail on the head”
@Net_Hues | October 18th, 2012
Just tweeted this with my thought: EXCELLENT.
Great to see you discussing Content Marketing in a context which goes beyone Video!
@Net_Hues | October 18th, 2012
Alan Gerstein | November 8th, 2012
Well done! Extremely practical and useful.
James Sandberg | November 24th, 2012
Great guide. really enjoyed. thank you for your efforts
patrick bubna | December 4th, 2012
Great idea, great design – thank you!
Nikita | December 11th, 2012
This is great – I’ve printed a copy and will be handing it out to colleagues to get them to fill in. Time for us to hone in and focus on our B2B marketing strategies, and this will be the tool we use!
John Johansen | December 21st, 2012
I’m reading the Diary of a Content Pimp (http://velocitypartners.com/blog/content-marketing-diary-goals-metrics-fears/) and since you asked so nicely, I’m going to try and help you blow your comments metric out of the water!
(I did promote the checklist on Twitter without any begging, so I don’t feel like I’m cheating by also doing this.)
Deb Staiger | January 3rd, 2013
Thanks for the B2B checklist. I like the simple steps with nice graphics to help me quickly find the information on a specific topic. I printed a copy, while it sat for a minute at the printer, someone had already started to glance over it. Looking forward to using it in 2013!
Kris | January 4th, 2013
really v v helpful.
Des Gray | January 8th, 2013
Absolutely Priceless… well done guys, and thanks for putting this together and sharing it. Great checklist and thought starter for marketing and connecting with audience. Every business should have a copy! Thanks again!
Dan Bradley | January 8th, 2013
This is both an excellent “how-to” guide for B2B content marketers and a fine example of content marketing itself. (Suggestion: Print out the “Five Parting Principles” and post it in every cubicle, office and meeting room where content marketers think.) I also enjoyed the document’s design and bits of humor throughout. Thanks Velocity!
Doug Kessler | January 8th, 2013
Thanks so much John, Deb, Kris, Des, Dan… and all comments above.
We worked hard on this one and it’s fantastic to know it’s helping fellow content marketers.
Tiina Saaristo | January 14th, 2013
Thank you! This is a very practical document, and I’m looking forward to putting it to work in 2013. I’m so glad that a thread of content led me here.
Colette | January 15th, 2013
Does anyone know where the download link is gone? I can fill in my information but I can;t see a link to then download it
Colette | January 15th, 2013
Sorry, ignore my last comment, I refreshed the page and the Submit button appeared 🙂
Sarah | January 16th, 2013
jolly good read. love the voice. great tactical guide to developing a strategy. Well done!!
Marc Honorof | January 17th, 2013
The very fact that I clicked, landed, read and commented, shows just how effective a good content strategy works. One of the best resources I’ve read, and I’ve read a lot!
Very well done…thanks!
Tiina Saaristo | January 21st, 2013
Thank you for this checklist! It is extremely practical, and my colleagues and I also appreciated the way it was written. Now we only need to put this into practice!
Andrew Southard | January 21st, 2013
Only just discovered you guys, big fan already!
Kirk | January 28th, 2013
Very useful checklist, and really liked how you had forms for me to fill out in addition to just the top level idea.
susanne | February 4th, 2013
This is a very valuable checklist that covers all area’s of Content Marketing. Allot of work though, even with the helpful forms provided in this document. I would say out source parts of the work you are not so good at. That leaves you to concentrate on the bits you rock in yourself. If you are willing to put the time and effort in, you’re content marketing strategy is set-up for success. Great list of resources and helpful forms that help to crack your mind 🙂
Luella Ben Aziza | March 8th, 2013
I hope my competitors don’t read this 😀
Warda | March 29th, 2013
Awesome. I’m ready to work on it.
katarzyna | April 2nd, 2013
Really good stuff! Thank you!
Harry Zelenka Martin | April 2nd, 2013
Really interesting and stimulating questions posed and answered. This checklist has given me a deeper understanding of how to market current projects, thanks very much velocity, fantastic job.
Ryan Sauer | April 26th, 2013
Great job. Can’t wait to see the content that comes out about the ROI and outcomes of this.
Dr Surya Pandey | May 1st, 2013
A great read. Liked your presentation. In fact, I am going to make use of it in one of my tutorials for my Agribusiness management students and examine how it relates to New Zealand agribusiness sector, and how the take-home messages relate to New Zealand scenarios. Kind regards.
Caroline | June 21st, 2013
Really good advice, useful for all people struggling to break through that barrier.
Rose | July 9th, 2013
Very helpful and easy to read, I will make good use of this.
Sarah Mitchell | August 3rd, 2013
Thanks for this great gift, Doug. It’s really thorough and includes a few things I’ve missed on my own checklist. I ask for goals but never thought to suggest some of the important goals for a client. That will definitely expand the conversation and help me get a better result.
Nupur | August 8th, 2013
Easy on the eyes and easy to read. Thanks!
Kirsten Meyer | August 13th, 2013
I read this previously but just came back to it. What I’m loving:
-tone / style
-incredible spirit of generosity
-entirely useful content
-fun to read presentation
William Steward | August 20th, 2013
Excellent checklist guys, and a great template, especially for in-house marketers new to content marketing.
Beau | August 26th, 2013
Love your content. “Your design is my style”
Grammar Error Found: Page 2
You forgot an “is”
This *is the era of
and it will separate the pros from
Challin | September 10th, 2013
Loved this! Very easy to digest and apply. Fantastic guidance. Thanks so much!
Karen McKeown | September 20th, 2013
Nice to have all these tips in one place. Very comprehensive! And, you are achieving at least 4 of your goals with me – a comment, I’m going to now go download the B2B guides, and will share too
Irit Porat | October 7th, 2013
Discovered this only now. Your content (marketing) is great as always: interesting, engaging, useful… Wonderful tone of voice 🙂 Thanks!
Doug Kessler | October 22nd, 2013
Cherise Hardy | November 5th, 2013
Really useful guide for creating a successful content marketing strategy – thanks very much!
Ketan | December 20th, 2013
And a gazillion thank yous from the bottom of my heart!
Salman Aslam | December 29th, 2013
Excellent resource, I wish I’d have come across this before, would’ve featured it on the Roundup I did at Kapost: http://marketeer.kapost.com/2013/12/the-best-content-marketing-posts-of-2013/
Niklas Lohmann | December 31st, 2013
GREAT CONTENT! RESPECT!
Serge | December 31st, 2013
This checklist is awesome!
I liked your language=)
Very comprehensive and inspirational. I guess, it barely lacks anything. It’s so consistent and has a lot of details. Maybe only one thing, more factual examples.
Thanks for an amazing info!
Marylou Tyler | January 3rd, 2014
Thank you for this information. Very concise and aligns with what I love to talk about – the outbound prospecting channel. One thing… your PDF links to a 404 page: http://velocitypartners.com/#newsletter
John | January 3rd, 2014
I have to say that.I don’t do that much but you guys, you are really amazing.You solved my problem, your brand created awaraness for me and trust me, i will share your articles everywhere!
Gloria Lafont | February 6th, 2014
This is the most practical, straight to the point, usable guide I have read in a long time.
Anne Marie English | March 16th, 2014
Thanks for being so practical, clear and concise. In a world of information overload, it’s great to come across a cut-through step-by-step guide like this.
Stine Halmind | April 25th, 2014
I have the pleasure of having just recently discovered my unknown passion for blogging and content marketing, and it is amazing discoevering the infinite heaps of good advice that is out there. But the best thing is coming across something that I feel speaks directly to me – and that’s the case with this Checklist! I love the layout, too! Although, I might have spent a little less space on the funny headlines and a little more on making the text-bits easier to read 😉
Allison Ellis | May 13th, 2014
So often you know what you need to do, but having it laid out step by step in this format is invaluable. Thanks!
Mike Bell | May 16th, 2014
Excellent guide! Concise and informative while maintaining a sense of humor.
Audrey Fischer | May 30th, 2014
Love the ebook, thanks for sharing! Just wanted to make one suggestion – since it’s a printable book, maybe the separating pages shouldn’t be full-color, since we try and preserve ink. Thanks again for the great guide!
Bettina Brandt | June 21st, 2014
Had to leave some feedback…. All positive! Clear, simply put, excellent graphics that are engaging. Thank you for sharing!
Anthea Blanas | July 31st, 2014
Excellent resource, loved the content audit approach! Thank you for creating & sharing!
Akin Ladapo | November 17th, 2014
Browsed through and it’s really good comprehensive, step by step guide, with best practices that simplifies a broad and complicated topic.
James T | December 29th, 2014
Insightful and useful a great read thanks
Corey | February 1st, 2015
Excellent guide and very comprehensive. A great place to really organize and strategize a thorough marketing plan. Thank you very much.
ROy | February 23rd, 2015
I just want to thank you folks at VM for this incredible resource. My company has dabbled in content marketing for a while, but this guide is helping us become strategic about it.
Cheers, and keep up the great work.
SImon | March 19th, 2015
Amongst other things, I teach marketing to undergrads and I want to commend you on one of the best, most insightful and practical docs I’ve seen in a very long time. I hope you don’t mind but I will pass this on (with full credit) to as many as I can. Collaboration is king, and you’ve proven that by sharing this. Well done!
Harris Hayes | May 8th, 2015
Thank you for a wonderful checklist. Really really appreciate the hard work you have done for this. Was wonderfully helpful.
Jaymelee | May 19th, 2015
Just the thing I was looking for. A easy to read, insightful piece of work that will actually help me have a plan! Thank you. x
Joady | June 2nd, 2015
Love your work! However I’m feeling a little rejected by your newsletter sign up page – have tried a number of times and I jsut can’t seem to subscribe. I get a thankyou message, but I’ve never received an email newsletter. Sad Face.
Joady | June 2nd, 2015
Love your work! However I’m feeling a little rejected by your newsletter sign up page – have tried a number of times and I just can’t seem to subscribe. I get a thank you message, but I’ve never received an email newsletter. Sad Face.
Carly Klineberg, Rebel Hack | October 13th, 2015
Hey guys – awesome site, great content. Exhausting scroll through the millions of comments to post this… ya need to close those brackets (do you know yours? (sorry for being one of “those” I’m a content marketer, I can’t help it!)
Can’t wait to have a proper rummage through your site!
Doug Kessler | November 9th, 2015
Thanks Carly! We WANT to force you through all those comments. Makes us feel popular.
Huyen Nguyen, Techcombank | December 4th, 2015
Very useful, cool design and clear navigation
Thanks from Vietnam!
Doug Kessler | December 21st, 2015
Thanks Huyen! Glad it’s helpful.
Andy Turner, six sigma public relations | December 11th, 2015
This is a terrific resource, and one I can see being used by plenty of well-established firms with the money and people to make it happen. But it also shows just how much work and senior level thinking must go into an effective programme. What practical advice do you have for the thousands of smaller firms who may be convinced, but feel paralysed by the effort required?
Doug Kessler | December 21st, 2015
Thanks Andy. I do think the process can be light enough for even the smallest company. If marketing is important, content marketing should at least be considered. You can create a strategy in a few hours and start to create and distribute even a single piece. You don’t need to spend anything but time, but some paid media (sponsored posts or pay-per-click) might be worth it. Lots of small companies see big success with content marketing.
Frank Roberts, SEOLHR | December 23rd, 2015
Very informative Guide!!
Content marketing future is looking bright and I think companies must invest more on content marketing if they are taking online marketing seriously. Good content can generate solid leads.
Claire, Virtual Business Solutions | March 24th, 2016
Thank you! It was great help. What I most loved about it was how you presented the information. Brilliant and helpful.
Akhlinder Dani, Webmasters Group | April 1st, 2016
This provides really good insight. excellent information! Thank you
Lovisa Alvin, curatti | May 12th, 2016
This information is really amazing and informative .thanks a lot for sharing it I m desperately looking forward for the next post from you
Jarrah, 10X MEDIA PTY LTD | June 7th, 2016
Great resource guys and well done.
Rachel Soh, StarHub Ltd | July 31st, 2016
A great starter piece for someone who is lost in the content world, and even more relevant for marketers who wants to learn the right approach to content marketing.
Fantastic resource! Velocity is top of mind now in my list of content marketing experts.
Doug Kessler | August 4th, 2016
Thanks Rachel! Much appreciated.
Kel, Skella Innovations | September 23rd, 2016
Wow. Great guide you got here. Thanks for sharing. I’ve just downloaded it. I like the look of your list; very creative. Keep it up.
Digital Media Agency, It Departement | September 29th, 2016
Awesome blog post From first have experience, I can say the more high quality and relevant content you have, the better your search rankings are across the board become. My site has tripled it’s website traffic in the last two years and three blog posts I wrote on Google My Business rankings get about 1000 monthly hits between then. Then I have reviews on YellowPages online marketing and Rogers Outrank. All in all, the content is geared towards my market which is out their searching about such topics. I then try and get my clients to understand that and try and develop a solid content strategy for them!
Md. Nazrul Islam, IPvision | October 13th, 2016
I just finished the eBook and glad to notify you that I have learned a lot of new things which will definitely help me to grow as a content marketer. You know generating engaging contents is a type of big challenge ever on Digital Marketing. So content isn’t just king its kingdom!!!
Janelle Lineisy, Ashoka Hall School | October 25th, 2016
A great article to kickoff 2016! This will be very helpful for businesses and marketers who are looking into boosting their content marketing this year. and Thanks For Sharing Such A Informative Post
Case Study Help | November 11th, 2016
Such a nice post, keep up the fantastic work
Nikita KV, GreedyGame | December 8th, 2016
Loved the copy! Very well done, kept me scrolling till the end. Good job!
Doug Kessler | December 8th, 2016
G, ac | December 29th, 2016
Insightful, engaging and packed with tons of little prods to coarse an effective strategy out of an marketing manager who has been flirting with disillusionment recently.
Great design and tone of voice, the perfect blend of engaging and task oriented.
Hats off…but quickly back on…its winter.
Doug Kessler | January 22nd, 2017
Thanks G! (Can I call you G?)
farooq, http://kaenterprises.com.pk | July 17th, 2017
Thank you for your post, I look for such article along time, today i find it finally. this post give me lots of advise it is very useful for me…!
Doug Kessler | July 25th, 2017
Jeez, Farooq, I can’t tell if this is comment spam or not but it’s so darn sweet I’m leaving it. If you are a bot, you deserve the backlink anyway.
Neysa, Websis for Education | July 31st, 2017
Hi, I’m a young part in a learning organization who happens to get a homework to learn and create content marketing strategy, while having zero experience about it before. Your book is very very practical and helps me a big deal in picturing what content marketing strategy is all about. Thank you so much!
P.S. I don’t normally leave feedbacks but your strategy (telling us that this is one of your metrics) works on me! 🙂
Doug Kessler | July 31st, 2017
Hope you enjoy the project and become a fellow content marketer!
JJ Tingbo | August 8th, 2017
I actually downloaded this masterpiece last year but I couldn’t find time to read it. Coming across it again today gives me the impression to have wasted months on learning here and there. This is such a great all-in-one piece to grab everything about content marketing strategy in just a 20 min read time! I’m overly satisfied. 10k Thank Yous!
Doug Kessler | August 9th, 2017
You, sir, just made our day.
Alexandru Chiuariu | October 18th, 2017
What a great read! As an inbound marketing specialist, there still are things that I might have overlooked, but thanks to this checklist, not anymore!
Doug Kessler | October 20th, 2017
Terrific. Thanks Alexandru!
Filip Zafirovski, Niksto | October 23rd, 2017
Thanks for the share Doug!
If you had to create this checklist again which tick box would you leave out? Is there any?
Doug Kessler | October 26th, 2017
I don’t think I’d leave any out but I’d add a few: content that gathers data on prospects so you can market to them better would be a top contender.
Aussy Aportadera | November 8th, 2017
The Checklist is awesomely done! Few marketers — old and new — practice the kind of discipline detailed in this file. Having this Checklist is extremely valuable. Definitely read it to the end so now leaving a comment!
Doug Kessler | November 9th, 2017
Thanks Aussy! Appreciate the comment.
Diksha Sinha, Trigent Software | November 17th, 2017
This is really amazing. A brilliant piece of work, clearly structured approach to creating compelling content. Thanks a lot!
Doug Kessler | November 17th, 2017
Thanks, Diksha! Great to know it’s useful.
Publishing CRM, Andrew Marks | December 12th, 2017
great article with good info…
Alexa, Eurofins | January 12th, 2018
Valentina, bfirst erp | January 23rd, 2018
Man, did I have to scroll down to find the comment form! (You could put it at the begining of the comment thread) extremely good work you have here. I REALLY helped me zoom out, see the big picture and apply a methodology that I can later measure.
Thanks a lot
Doug Kessler | February 1st, 2018
Thanks, Valentina! Scrolling is good exercise (but bad UX). Good idea.
Nigameash Harihar, Marketing Pros | March 3rd, 2018
Thanks for putting the PDF Checklist together, super useful
Doug Kessler | March 5th, 2018
Micheal, Melbourne Vacate Cleaning | March 13th, 2018
Good Article. Thanks for sharing it
Bryan, SmartSearch Marketing | March 16th, 2018
This is a great content marketing strategy checklist. Very useful. Thanks for sharing!
Emily | April 10th, 2018
I like the points that you mentioned in your workbook, it helps to create a pertinent content that can be useful for users to earn some revenue from it. Well, I also read where you can convert the article into the revenue. It is here https://www.blurbpointmedia.com/content-native-advertising-conversion/
AYYAM PERUMAL, Starnex Technologies | June 1st, 2018
Thanks for sharing a nice article.
Michael, Freelance | July 2nd, 2018
What programme did you use to create the checklist? Do you have someone working in-house on the design parts?
Doug Kessler | July 19th, 2018
Yes. Design parts all in-house.
john, master dry cleaner | August 4th, 2018
Thank you for a wonderful checklist. Really appreciate the hard work you have done for this. Was wonderfully helpful
Johanna Hartenberger, Lynn Hartenberger Fine Art | September 27th, 2018
This is SO great! Love the style of the ebook as well. Would you change anything for B2C marketing? Developing our strategy to market beautiful original art over here, and excited to get GREAT content into people’s hands.
Doug Kessler | October 15th, 2018
I probably would change things for B2C (shorter purchase cycles, fewer people involved in the buying decision…) but the core principles are the same, I think.
As much as all markets share some fundamentals, I guess all are also unique.
Let us know if you come up witht come good ideas for the original art market!
Elizabeth Vellutini, EQUILAR | October 12th, 2018
Happy to have found your content (from a daily/weekly Pinterest email on “fresh boards”)! The Content Marketing Strategy Checklist Velocity Partners is on-target and a good refresher! Thank you for posting it!
Doug Kessler | October 15th, 2018
Thanks, Elizabeth! I wonder if Pinterest just discovered us…
Gloria | October 14th, 2018
Thanks for the article. It was very helpful for me.
I’m working about b2b content marketing prospect for a project at the moment and It’s not easy.
Doug Kessler | October 15th, 2018
Thanks Gloria — glad it’s helped.
Doug Kessler | October 15th, 2018
rochette, LES CAUSANTES | October 19th, 2018
Simply brilliant ! What else ?
Kiara Wilson, OPALDOOR SOFTWARES PRIVATE LIMITED | June 21st, 2019
Nice Post thanks for sharing with us and your blog design are excellent.
Robert Gorge, Marketing doorway | June 22nd, 2019
Thanks for sharing this amazing post about content marketing strategy checklist. I was searching for a few hours about this & I found your article very helpful. this was a really great read! you just described content marketing in the best way!
Doug Kessler | June 28th, 2019
Thanks, Robert! Much appreciated.
Andrew Allsop, Wunderkind Agency | June 30th, 2019
Velocity Partners were a huge inspiration for me building a B2B agency – you’re one of the few with a genuinely engaging personality.
Do you have any plans to update these classic resources? I remember downloading them years ago!
Doug Kessler | July 7th, 2019
We really should update this one.
I get more excited about new things but this one’s kind of core and should be kept up to date. Thanks for the chivvy!
lensesandlevers | July 3rd, 2019
Thanks for sharing this informative post.
Izzi | July 12th, 2019
Informative and well designed way of communication liked it
chris leach, Inbound Results | July 16th, 2019
Great checklist with actionable tips for effective B2B content approach to help improve conversions.
freya riki, 2Base Technologies | July 31st, 2019
This Is Really Great Work. Thank You For Sharing
Doug Kessler | August 7th, 2019
Thank you for thanking!
Praveen Kumar, Whoosh Media | August 16th, 2019
Excellent and useful checklist on BtoB content marketing. Thanks for sharing this knowledge with us.
shibi, App development company | August 17th, 2019
Great stuff. Thanks for sharing
caryl | August 28th, 2019
I just scanned it and it got me like, “this is impressive!” Now, I can’t wait to read it later after work. Thanks a bunch!
Murphy | Newtechnopedia | September 10th, 2019
Providing a checklist for B2B content marketing strategy is a wonderful work by you. It helps me to more explore my knowledge about content marketing, as I’m a blogger I always want more knowledge to read your post help me to find some useful ideas.
If you are interested in this topic then you can also read more about Hottest B2B Content Marketing Trends and Statistics in 2019. I hope my post helps you to increase your knowledge.
Thanks for writing this article…
Flavio Tosi, Business Exploration | October 15th, 2019
I feel this check-list may have missed a piece. (or at least this is the impression skimming through it at 24.00…)
I would expect a starting point by checking about the Positioning of the company on the market.
You know: “Positioning” – Al Ries and all that stuff…
Without “Positioning” I am not able to copywrite.
Or better: I can – but it becomes flat. You may color with some nice “idea” or “graphics” … but will still be flat.
Giving a big advantage to competition…
But the checklist is fine. Love it.
Thx a lot.
Praveen Kumar, Whoosh Media | November 21st, 2019
What does atomization mean? I haven’t heard the term before.
rohit aggarwal, musicgyan | December 9th, 2019
thank you velocitypartners for giving me wonderful information
Bhavik Sadhu, TechAvidus | December 11th, 2019
I found this very helpful. Doug, can you please tell me Is content marketing indispensable for B2B marketing?
monicageller, Boxfinity Pvt Ltd | December 18th, 2019
Such an informative post. Thanks for sharing.
Shoperstyle, Shoperstyle | December 23rd, 2019
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Fanny, TechAvidus | December 27th, 2019
Great post about B2B Content Marketing. Thanks for sharing this creative and valuable content with us.
Honey singh | March 4th, 2020
Great job and very nice work you have done. you are a great writer and a great thinker. You have done a Fantastic job.keep it up and Best of luck for your future works.
Doug Kessler | March 4th, 2020
Jumble, wording | May 27th, 2020
Good work dear
Doug Kessler | June 4th, 2020
John, White Label Agency | July 10th, 2020
Thanks for sharing the Amazing content marketing article. This is a really knowledgable post. Content is very important for a better way to represent our business. Content is king.
Queen's Quinoa, Queen's Quinoa | August 27th, 2020
Amazing, I like that content which is from velocity.
Naval | August 28th, 2020
This is absolutely useful post. Currently we focus and emphasize more on Slideshares and we get good result from it. We plan to give a try to inforgraphics and guest blogging. What do you think which is better infographic or guest blogging? Thanks and waiting for your reply.
Doug Kessler | September 28th, 2020
Both can be really powerful. The percentage of really great infographics is tiny, though. If you can do a great one… go for it!
Onik | November 13th, 2020
Thanks for sharing this resource. Keep it up.
Sunakshi jain, Technoed | November 25th, 2020
Thanks for your valuable information on how to write effective content to gain traffic. This is really valuable to us. For more knowledge on digital marketing, you can visit us at http://www.technoed.in/. Technoed is a digital marketing institute in Meerut that offers detailed study in digital marketing along with google certification and 100% job assistance.
Irene PÉREZ-SERRANO GARCÍA, Productos Pilarica, S.A. | March 25th, 2021
Very usefull. Thanks for sharing it for free. Not too much information of B2B Marketing available in spanish.
Maybe an opprtunity for you??? It would be very appreciate!
Curio Centre, Curio Centre | May 8th, 2021
Your writing is perfect!!!
You gave me great joy!!!
Howdy! I simply need to offer a gigantic go-ahead for the decent data you have here on this post. I can be returning again to your blog for extra soon.
Jewels9955, jewels9099 | August 25th, 2021
Thank You For Sharing Such A Wonderful information.
B2B content marketing, FlexiBees | September 4th, 2021
Love this piece. A lot of people underestimate the role of content marketing in the overall picture and you cover it well here. Thanks for sharing!
saramicheals, Maudsley Health | May 23rd, 2022
This piece is fantastic. Many people overlook the importance of content marketing in the broader picture, which you address effectively here. Thank you for contributing!
Jullie T., First Choice Cars | February 24th, 2023
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. For example if you write a blog related to Used cars in sharjah, you have to write content related to this topic.