B2B Content Marketing Strategy Checklist
A big, fat, roll-up-your-sleeves guide for B2B marketers.
Content marketing used to be a secret weapon used by the smartest marketers. Now it’s the default setting used by just about everybody.
What does this mean for you?
It means you can’t just shoot from the hip anymore.
Now you need to take aim and get strategic.
That’s what The Content Marketing Strategy Checklist is all about: helping you get strategic about your content program so your stuff hits the target and you maximise your Return on Content.
Do it right and you’ll earn more traffic, drive more conversions, improve your search rankings and build a formidable content brand (one of the most precious assets a B2B marketer can create).
- A step-by-step content strategy guide – with quick templates and checklists on the things that matter most, including:
– Goals, target audiences, buying stages and trigger event
– Finding your content strategy ‘Sweet Spot’ (do you know yours?
– SEO keyphrases and editorial calendars
- Content strategy for your very next piece of content covering things like:
– Topics, media and information sources
– Promotion, atomization and lead nurturing
– Measurement, testing and learning
- A running case study that shows you how we answered all these critical questions for The Content Marketing Strategy Checklist itself.
- Five principles of great content marketing strategy to help guide your own programs.
Go on, download it.
Now a favour:
Once you’ve read the Content Strategy Checklist, please leave a comment below.
We’re eager to hear your experiences with content marketing and to learn if the checklist helped you or could be better (or both). Thanks!
Feedback on our last eBook, The B2B Marketing Manifesto:
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Peter O’Neill, Forrester Research
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Diana Huff, B2B Marcom Writer blog
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