- It gets noticed – jumping out from the background noise.
- It demonstrates your leadership instead of just claiming it.
- It differentiates you from your lacklustre competitors.
- It exposes your passion and your belief in what you do.
- It says you’re having fun – people like that.
- It is fun – turning marketing from a chore into a sport.
- It motivates the company – making people proud to work there.
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