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Comments
Chuck Kent May 14th, 2014
At the start of my career I worked on Pepsi and GE and a bunch of other big budget, name-droppable B2C accounts… and yes, our kraft table food budget for commericial shoots must have been bigger than some of the total B2B budgets I deal with now… but the best thing about them, about anything in this business, is the pain and pleasure of coming up with great ideas. Ideas that not only surprise, entertain and delight, but, in so doing, actually work in the marketplace. I don’t really care what the ideas are for, or if anyone by my well-defined target audience sees and appreciates them. Ideas are what get me excited. Glad they seem to be doing that for you, too.
BTW, I once had a global B2B client with all of 19 customers (yes, very big ones). I created some of the best work of my career (in five languages, no less).
Chuck Kent May 14th, 2014
BTW, you should really include a photo of Scunthorpe, for those of us not in the “neighborhood.” It’s really quite fetching (or was that retching?) http://www.slow-life.co.uk/wp-content/uploads/2011/12/Scunthorpe.jpg
Harendra Kapur May 15th, 2014
Thanks, Chuck. Marketing to 19 people sounds like a lot of fun. And yes, by all accounts, Scunthorpe is a charming place.