Introducing… Velocity 3.0
We don’t expect you to care about our new site as much as we do — but the reasons behind it all are super-relevant to every B2B marketer.
Luke Gain | 24. 05. 2023
7 books for B2B writers, editors and readers
I love books about writing. Here are seven terrific books for people who want to improve their writing (and reading).
Doug Kessler | 10. 01. 2023
Why feedback gets worse in a recession and how to handle it
As times get tough, negative feedback can turn into *bad* feedback: unclear, unactionable, and often a cry for help.…
Alanna Alexander | 15. 12. 2022
September 25th, 2011
Brilliant work Doug. I agree with every point. Not many people will be inclined to reverse-engineer your output back to the method that went into creating it.
September 26th, 2011
That’s exactly how we see it: the risk of ‘reverse engineering’ is remote.
But the benefits that come from sharing expertise are limitless.
February 18th, 2013
Nice post Doug!
I am no doubt that sharing some of your best work is the fastest way to demonstrate that you are the “authority” in your own niche area.
As you quite rightly say, holding back some of your special knowledge that can be used later is good business practice.
Thanks for taking the time to share your thoughts 🙂