The Holy Trinity of Technology Marketing

Answering the Three Questions that will earn you the right to sell…

Technology marketers (especially the ones who live in agencies) love to make marketing more complex than it really is.

While there’s a lot of craft in the practice of technology marketing – and some of it does start to resemble rocket science – the core of the discipline is very, very simple: you have to be able to answer three questions quickly, clearly and compellingly:

1. Who the hell are you?

2. Why should I care?

3. Why should I believe you?

That’s it. The whole enchilada of technology marketing.

If you can answer these three questions well, you’ll have done the hardest and most important part of your job. You will also have made the other parts of your job a lot easier.

This short paper is about The Holy Trinity.  Hope you like it:

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  1. Chris Klopper

    November 22nd, 2007

    Great piece! A powerful reminder to ensure that before we rush off to use our favourite tactic of the moment as it offers a pretty neat way to connect with our targets, that we must have the strategy basics covered to stand any chance of success.

  2. Jason

    July 26th, 2009

    What Chris said. It’s not the targets that have changed, but the tools.

  3. Pokemon Duel hack

    Purnell AG

    February 14th, 2018

    What’s up, yeah this piece of writing is truly pleasant and I have learned lot of things from it
    concerning blogging. thanks.

    1. Doug Kessler

      February 14th, 2018

      “Truly pleasant’? Even for a bot that’s shit. And it’s not even about blogging. And I hate Pokemon. And I broke your backlink so you get no Google juice from us. Hah.

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