- We are trying to judge a campaign on metrics we didn’t initially define
- We are looking to use benchmarks/data from other companies to decide what “good” is
- Did we do better or worse than last time on quantifiable KPIs?
- Are there any elements that could have affected these results such as seasonality, PR or media efforts from other parts of the business driving traffic?
- Can we afford to do surveys or awareness questionnaires to measure our brand uplift for this latest campaign?
- Did your corporate brand team localize it across multiple markets, proving it was a global-worthy campaign?
- Did the success lead to your invitation as a guest speaker at a conference, panel discussion or virtual event?
- Was the content embedded on industry blogs and communities or generating conversation on your own social media pages?
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Comments
Doug Kessler February 21st, 2013
Okay, Jess: what was the book title you mis-spelled?
Don’t tell me it was ‘Tequila Mockingbird’ (one of the great cocktail novels of all time).
Jessie Tracy February 21st, 2013
My friend’s band was called Tequila Mockingbird! It was The Rise of Silas Lapham, not to be mistaken in autocorrect for Silos Lapham. Happens to the best of us.