The B2B Content Marketing Workbook

Your prospects are being buffeted by a firehose of information. If you’re hoping to win their attention, you’d better be prepared to earn it.

Content Marketing is your way to cut through the noise and hop over the barriers.
This short, sharp eBook summarises how we at Velocity approach it, including:

  • What Content Marketing and Thought Leadership are
  • Why you need to get good at them (and fast)
  • Why you’re perfectly placed to do it really, really well
  • How to pick a topic prospects care about
  • How to go beyond the dry, stale white paper
  • What we think ‘good’ looks like — lots of examples


Comments

    […] here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook.  Over 45 breezy pages of good, solid advice about thought leadership and content marketing for […]

    This is the single best overview I’ve yet seen on strategic B2B content marketing — and the design is fantastic. I’m also a fan of Doug Kessler’s lively and engaging writing style; it’s a breath of fresh air that skillfully does the job while saving us from the dark side of B2B: boring-to-business marketing! The design and copy work together very well and I can’t imagine anyone being disappointed by the ideas and value delivered.

    […] Kessler is the author, it’s well designed and power-packed. Please go download it here: The B2B Content Marketing Workbook – Thought Leadership for B2B Lead Generation and Beyond.What stands out for me – besides the great […]

    […] Here are some good tips from Velocity UK, a marketing consultancy firm who just published a great B2B Content Marketing Workbook.Content marketing plays by different rules than traditional, ‘broadcast-style’ marketing, here […]

    […] Here are some good tips from Velocity UK, a marketing consultancy firm that just published a great B2B Content Marketing Workbook. (You can download it for […]

    […] Velocity’s The B2B Content Marketing Workbook […]

    […] of free stuff but big, meaty, high-value pieces merit a web form.  We decided to put our recent Content Marketing Workbook behind a web form (asking for name, company and email address) and we’ve had nearly 500 […]

    […] I got an email across the pond this morning from Stan Woods at Velocity Partners in the UK. Stan said some nice things about The eBook eBook, then kindly shared an ebook of Velocity’s own: The B2B Content Marketing Workbook. […]

    HELLO! Best-in-class on content marketing. Love love love. Plus the design is a stunner.

    […] In Uncategorized on December 27, 2009 at 10:37 am Velocity Partners‘ eBook entitled, “The B2B Content Marketing Workbook” is a stunner. An excellent overview of content marketing (otherwise known as thought […]

    Thanks Clare!

    […] se puede esperar de una campaña de marketing de contenidos? Fuente: The B2B content marketing workbook (descarga gratuita previo […]

    […] The B2B Content Marketing Workbook (my personal favorite published by Velocity Partners) […]

    […] used it to promote our own services (the B2B Content Marketing Workbook has clocked up over 1,000 downloads to date) and we’ve used it to help just about every one of […]

    […] that, people may never engage long enough to discover the first two.We talk a lot about this in The B2B Content Marketing Workbook.- Doug Kessler (@dougkessler)Use emotions to engage the brain. It doesn’t matter how well […]

    I just came across your e-papers and website the other day and I have downloaded several of them. I have enjoyed reading your B2B marketing insights and have shared a number of them with my colleagues here in Canada. Keep up the great work!

    […] But it is not an impassible challenge. The key is to stay focused. “More content is not what our prospects want, is it? What they want is to understand,” argues Michele Linn in a post on the Savvy B2B Marketing blog. “This may seem obvious, but in the fervor to create content, I think it is easy to lose sight of this.” The key also is to build content that is engaging and two-way. “Traditional marketing talks at people. Content marketing talks with them,” explains Velocity Partners in The B2B Content Marketing Workbook. […]

    […] Вот несколько примеров из Контент Маркетинга Velocity, которые мы приготовили ранее (см. только в оригинале) […]

    This…is…thee…best! Thank you, thank you, thank you!

    […] They also have a B2B Content Marketing Workbook that I […]

    […] message was being portrayed. So I’d thoroughly recommend reading this gem from Velocity Partners; B2B content marketing workbook. This workbook really did answer a great deal of the questions I was asking myself and provided me […]

    […] work and to see how that content can be used to generate conversations. As Doug Kessler says: traditional marketing talks at people; content marketing talks with them. AKPC_IDS += "1631,"; […]

    Simply useful! I especially liked the way you illustrated your points on pages 5-8. I’ll be using that technique.

    This, along with the excellent Content Marketing Strategy presentation, are both really helpful for explaining the concept of Content Marketing to businesses. Thank you.

    Really GREAT stuff.

    Thanks Rachel, Jeff, Richard and Kristen.
    We really appreciate the feedback.

    […] At the start, managing the transition to content marketing will be a teaching effort. Internal wikis, reading lists, training, and discussions will be your friend. Fortunately, there are lots of great resources available to you for free (including our Content Marketing Workbook).  […]

    A great introduction to content marketing. Informative, very well written and a great design. *This* is how you do it!

    […] The following is based on the free eBook, “The B2B Content Marketing Workbook” by Velocity, a consulting-led B2B marketing agency in the U.K.  https://velocitypartners.com/resources/the-b2b-content-marketing-workbook/. […]

    […] At the start, managing the transition to content marketing will be a teaching effort. Internal wikis, reading lists, training, and discussions will be your friend. Fortunately, there are lots of great resources available to you for free (including our Content Marketing Workbook).  […]

    Brilliant thought leadership by marketers for marketers. From all of us at MMG in Australia – Well done! We’re huge fans of your work!

      Thanks MMG!

    Just downloaded mine!!! Hope it’s as good as the hype!!

    Excellent, thanks guys.

    It’s been several years since this has been written and I still refer to it up to now for inspiration and guidance.

    […] – of everything from the B2B Marketing Manifesto to the Content Marketing Workbook (will I ever STOP […]

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