The B2B Content Marketing Workbook
Your prospects are being buffeted by a firehose of information. If you’re hoping to win their attention, you’d better be prepared to earn it.
Content Marketing is your way to cut through the noise and hop over the barriers.
This short, sharp eBook summarises how we at Velocity approach it, including:
- What Content Marketing and Thought Leadership are
- Why you need to get good at them (and fast)
- Why you’re perfectly placed to do it really, really well
- How to pick a topic prospects care about
- How to go beyond the dry, stale white paper
- What we think ‘good’ looks like — lots of examples
This is our primer on content marketing. We’ve also done an awesome B2B Content Marketing Strategy Checklist that’s a step-by-step, hands-on guide to creating your own content marketing strategy.
The Velocity B2B Content Marketing Workbook | Velocity - the B2B marketing acceleration agency for technology companies | June 11th, 2009
[…] here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Over 45 breezy pages of good, solid advice about thought leadership and content marketing for […]
David Fideler | June 12th, 2009
This is the single best overview I’ve yet seen on strategic B2B content marketing — and the design is fantastic. I’m also a fan of Doug Kessler’s lively and engaging writing style; it’s a breath of fresh air that skillfully does the job while saving us from the dark side of B2B: boring-to-business marketing! The design and copy work together very well and I can’t imagine anyone being disappointed by the ideas and value delivered.
Content Marketing Is "Issues" Marketing: Velocity UK | Just Good Thinking | June 20th, 2009
[…] Kessler is the author, it’s well designed and power-packed. Please go download it here: The B2B Content Marketing Workbook – Thought Leadership for B2B Lead Generation and Beyond.What stands out for me – besides the great […]
5 Key Principles of Content Marketing | Just Good Thinking | June 20th, 2009
[…] Here are some good tips from Velocity UK, a marketing consultancy firm who just published a great B2B Content Marketing Workbook.Content marketing plays by different rules than traditional, ‘broadcast-style’ marketing, here […]
5 Key Principles of Content Marketing | The Editorial Advantage | June 29th, 2009
[…] Here are some good tips from Velocity UK, a marketing consultancy firm that just published a great B2B Content Marketing Workbook. (You can download it for […]
Velocity Publshes Free B2B Content Markeitng eBook | July 6th, 2009
[…] Download the B2B Content Marketing Workbook here: http://velocitypartners.com/resources/the-b2b-content-marketing-workbook/ […]
Velocity Publshes Free B2B Content Markeitng eBook | PR Friend Press Releases | July 7th, 2009
[…] Tel: +44 (0)208 940 4099 Email: [email protected] Website: http://velocitypartners.com/resources/the-b2b-content-marketing-workbook/ […]
“Recommended Resources from B2B Marketing Experts” « Ideias na Web | July 16th, 2009
[…] Velocity’s The B2B Content Marketing Workbook […]
The Web Form Wall | Velocity - the B2B marketing acceleration agency for technology companies | August 6th, 2009
[…] of free stuff but big, meaty, high-value pieces merit a web form. We decided to put our recent Content Marketing Workbook behind a web form (asking for name, company and email address) and we’ve had nearly 500 […]
Check out the B2B Content Marketing Workbook | Kranz Communications | August 7th, 2009
[…] I got an email across the pond this morning from Stan Woods at Velocity Partners in the UK. Stan said some nice things about The eBook eBook, then kindly shared an ebook of Velocity’s own: The B2B Content Marketing Workbook. […]
Clare McDermott | December 27th, 2009
HELLO! Best-in-class on content marketing. Love love love. Plus the design is a stunner.
All About Content Marketing: A Killer eBook. « SoloPortfolio’s Idea Workbook | December 27th, 2009
[…] In Uncategorized on December 27, 2009 at 10:37 am Velocity Partners‘ eBook entitled, “The B2B Content Marketing Workbook” is a stunner. An excellent overview of content marketing (otherwise known as thought […]
Doug Kessler | December 27th, 2009
Thanks Clare!
El marketing de contenidos « El Blog de José Manuel Castro | February 18th, 2010
[…] se puede esperar de una campaña de marketing de contenidos? Fuente: The B2B content marketing workbook (descarga gratuita previo […]
Learnings, Musings, And More After The First 100 B2Bbloggers' Posts | B2Bbloggers.com - B2B Social Media and Content Marketing | July 26th, 2010
[…] The B2B Content Marketing Workbook (my personal favorite published by Velocity Partners) […]
Building Your Content Brand In The Content Marketing Arms Race | B2Bbloggers.com - B2B Social Media and Content Marketing | July 26th, 2010
[…] used it to promote our own services (the B2B Content Marketing Workbook has clocked up over 1,000 downloads to date) and we’ve used it to help just about every one of […]
10 Ways to Make Content More Engaging | Content Marketing Institute | October 5th, 2010
[…] that, people may never engage long enough to discover the first two.We talk a lot about this in The B2B Content Marketing Workbook.- Doug Kessler (@dougkessler)Use emotions to engage the brain. It doesn’t matter how well […]
Rachel Griffiths | December 2nd, 2010
I just came across your e-papers and website the other day and I have downloaded several of them. I have enjoyed reading your B2B marketing insights and have shared a number of them with my colleagues here in Canada. Keep up the great work!
Content: The Dirty Underbelly of B2B Marketing Automation | Demand Generation Blog | March 24th, 2011
[…] But it is not an impassible challenge. The key is to stay focused. “More content is not what our prospects want, is it? What they want is to understand,” argues Michele Linn in a post on the Savvy B2B Marketing blog. “This may seem obvious, but in the fervor to create content, I think it is easy to lose sight of this.” The key also is to build content that is engaging and two-way. “Traditional marketing talks at people. Content marketing talks with them,” explains Velocity Partners in The B2B Content Marketing Workbook. […]
Руководство по контент маркетингу в В2В : B2B Insight | March 30th, 2011
[…] Вот несколько примеров из Контент Маркетинга Velocity, которые мы приготовили ранее (см. только в оригинале) […]
Jeff Miller | March 31st, 2011
This…is…thee…best! Thank you, thank you, thank you!
Smarketing Strategy #3 & Content That Sells at SHiFT! – TURN PROSPECTS INTO CUSTOMERS by Harnessing Trigger Events | August 23rd, 2011
[…] They also have a B2B Content Marketing Workbook that I […]
It’s not about us stupid, it’s about them! | September 5th, 2011
[…] message was being portrayed. So I’d thoroughly recommend reading this gem from Velocity Partners; B2B content marketing workbook. This workbook really did answer a great deal of the questions I was asking myself and provided me […]
2012 must be the year when Analyst Relations generates leads | December 29th, 2011
[…] work and to see how that content can be used to generate conversations. As Doug Kessler says: traditional marketing talks at people; content marketing talks with them. AKPC_IDS += "1631,"; […]
Mark Joyce | June 29th, 2012
Simply useful! I especially liked the way you illustrated your points on pages 5-8. I’ll be using that technique.
Richard Taylor | July 20th, 2012
This, along with the excellent Content Marketing Strategy presentation, are both really helpful for explaining the concept of Content Marketing to businesses. Thank you.
Kristen Knouft | August 22nd, 2012
Really GREAT stuff.
Doug Kessler | August 23rd, 2012
Thanks Rachel, Jeff, Richard and Kristen.
We really appreciate the feedback.
Content Marketing | 10-Minute Buyer Guide | January 3rd, 2013
[…] At the start, managing the transition to content marketing will be a teaching effort. Internal wikis, reading lists, training, and discussions will be your friend. Fortunately, there are lots of great resources available to you for free (including our Content Marketing Workbook). […]
Emma | February 5th, 2013
A great introduction to content marketing. Informative, very well written and a great design. *This* is how you do it!
Daly-Swartz Public Relations » Rules for content marketing | April 16th, 2013
[…] The following is based on the free eBook, “The B2B Content Marketing Workbook” by Velocity, a consulting-led B2B marketing agency in the U.K. http://velocitypartners.com/resources/the-b2b-content-marketing-workbook/. […]
The 10-Minute Content Marketing Buyer Guide | May 16th, 2013
[…] At the start, managing the transition to content marketing will be a teaching effort. Internal wikis, reading lists, training, and discussions will be your friend. Fortunately, there are lots of great resources available to you for free (including our Content Marketing Workbook). […]
Stephenie Rodriguez | April 6th, 2014
Brilliant thought leadership by marketers for marketers. From all of us at MMG in Australia – Well done! We’re huge fans of your work!
Doug Kessler | April 30th, 2014
Thanks MMG!
Mai-li | January 14th, 2015
Just downloaded mine!!! Hope it’s as good as the hype!!
Data Pathfinders | January 23rd, 2015
Excellent, thanks guys.
Jay Manahan | April 14th, 2015
It’s been several years since this has been written and I still refer to it up to now for inspiration and guidance.
Behind the Crap: what it feels like to go viral | October 7th, 2015
[…] – of everything from the B2B Marketing Manifesto to the Content Marketing Workbook (will I ever STOP […]
Viktor Hansen, Lokalebasen | March 6th, 2020
Thanks for the information!
Lucas Scott, MatchOffice | August 25th, 2020
Useful. Thanks!
Clara Mathew, Focal Point Business Center | August 25th, 2021
Thanks for sharing this informative b2b content markeitng guide with us. Keep sharing the good work ahead…
Sandra Micheals, Energy Vitamins Gummies | Beauty Gummies | August 26th, 2021
Great Content is present in this E-book. Thanks for sharing this amazing in-depth explained E-book with us.