The B2B Content Marketing Workbook
Your prospects are being buffeted by a firehose of information. If you’re hoping to win their attention, you’d better be prepared to earn it.
Content Marketing is your way to cut through the noise and hop over the barriers.
This short, sharp eBook summarises how we at Velocity approach it, including:
- What Content Marketing and Thought Leadership are
- Why you need to get good at them (and fast)
- Why you’re perfectly placed to do it really, really well
- How to pick a topic prospects care about
- How to go beyond the dry, stale white paper
- What we think ‘good’ looks like — lots of examples
This is our primer on content marketing. We’ve also done an awesome B2B Content Marketing Strategy Checklist that’s a step-by-step, hands-on guide to creating your own content marketing strategy.