The B2B Content Marketing Workbook

Your prospects are being buffeted by a firehose of information. If you’re hoping to win their attention, you’d better be prepared to earn it.

Content Marketing is your way to cut through the noise and hop over the barriers.
This short, sharp eBook summarises how we at Velocity approach it, including:

  • What Content Marketing and Thought Leadership are
  • Why you need to get good at them (and fast)
  • Why you’re perfectly placed to do it really, really well
  • How to pick a topic prospects care about
  • How to go beyond the dry, stale white paper
  • What we think ‘good’ looks like — lots of examples

This is our primer on content marketing. We’ve also done an awesome B2B Content Marketing Strategy Checklist that’s a step-by-step, hands-on guide to creating your own content marketing strategy.


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  1. David Fideler

    June 12th, 2009

    This is the single best overview I’ve yet seen on strategic B2B content marketing — and the design is fantastic. I’m also a fan of Doug Kessler’s lively and engaging writing style; it’s a breath of fresh air that skillfully does the job while saving us from the dark side of B2B: boring-to-business marketing! The design and copy work together very well and I can’t imagine anyone being disappointed by the ideas and value delivered.

  2. Clare McDermott

    December 27th, 2009

    HELLO! Best-in-class on content marketing. Love love love. Plus the design is a stunner.

  3. Doug Kessler

    December 27th, 2009

    Thanks Clare!

  4. Rachel Griffiths

    December 2nd, 2010

    I just came across your e-papers and website the other day and I have downloaded several of them. I have enjoyed reading your B2B marketing insights and have shared a number of them with my colleagues here in Canada. Keep up the great work!

  5. Jeff Miller

    March 31st, 2011

    This…is…thee…best! Thank you, thank you, thank you!

  6. Mark Joyce

    June 29th, 2012

    Simply useful! I especially liked the way you illustrated your points on pages 5-8. I’ll be using that technique.

  7. Richard Taylor

    July 20th, 2012

    This, along with the excellent Content Marketing Strategy presentation, are both really helpful for explaining the concept of Content Marketing to businesses. Thank you.

  8. Kristen Knouft

    August 22nd, 2012

    Really GREAT stuff.

  9. Doug Kessler

    August 23rd, 2012

    Thanks Rachel, Jeff, Richard and Kristen.
    We really appreciate the feedback.

  10. Emma

    February 5th, 2013

    A great introduction to content marketing. Informative, very well written and a great design. *This* is how you do it!

  11. Stephenie Rodriguez

    April 6th, 2014

    Brilliant thought leadership by marketers for marketers. From all of us at MMG in Australia – Well done! We’re huge fans of your work!

    1. Doug Kessler

      April 30th, 2014

      Thanks MMG!

  12. Mai-li

    January 14th, 2015

    Just downloaded mine!!! Hope it’s as good as the hype!!

  13. Data Pathfinders

    January 23rd, 2015

    Excellent, thanks guys.

  14. Jay Manahan

    April 14th, 2015

    It’s been several years since this has been written and I still refer to it up to now for inspiration and guidance.

  15. Viktor Hansen


    March 6th, 2020

    Thanks for the information!

  16. Lucas Scott


    August 25th, 2020

    Useful. Thanks!

  17. Clara Mathew

    Focal Point Business Center

    August 25th, 2021

    Thanks for sharing this informative b2b content markeitng guide with us. Keep sharing the good work ahead…

  18. Sandra Micheals

    Energy Vitamins Gummies | Beauty Gummies

    August 26th, 2021

    Great Content is present in this E-book. Thanks for sharing this amazing in-depth explained E-book with us.

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