Content Marketing is your way to cut through the noise and hop over the barriers.
This short, sharp eBook summarises how we at Velocity approach it, including:
- What Content Marketing and Thought Leadership are
- Why you need to get good at them (and fast)
- Why you’re perfectly placed to do it really, really well
- How to pick a topic prospects care about
- How to go beyond the dry, stale white paper
- What we think ‘good’ looks like — lots of examples
This is our primer on content marketing. We’ve also done an awesome B2B Content Marketing Strategy Checklist that’s a step-by-step, hands-on guide to creating your own content marketing strategy.
Spit Out the Kool-Aid
Drinking the Kool-Aid may be the single most undermining dynamic in B2B marketing. Let’s fix that.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
A stakeholder through the heart
Great ideas aren’t enough. You need great ideas that survive the infernal/internal review process. Here’s how to actively manage your stakeholders so…