Content for marketers
This is where we practice what we preach and preach what we practice. Grab what you like from our content marketing resources. We’re not going to force you to fill out a form so that we can ‘nurture’ you until ripe. You’ll know when it’s time. Of course, if you do want to know when we publish new stuff, you may well want to sign up for our very occasional content marketing hairballs.
Latest posts
Spit Out the Kool-Aid
Drinking the Kool-Aid may be the single most undermining dynamic in B2B marketing. Let’s fix that.
Read the story Spit Out the Kool-Aid
Drinking the Kool-Aid may be the single most undermining dynamic in B2B marketing. Let’s fix that.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
A stakeholder through the heart
Great ideas aren’t enough. You need great ideas that survive the infernal/internal review process. Here’s how to actively manage your stakeholders so…
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your…
The new media message
Innovation stories deserve innovative storytelling. It’s time for new content marketing formats.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Featured content
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
View all content
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your…
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
The B2B Blog
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Introducing… Velocity 3.0
We don’t expect you to care about our new site as much as we do — but the reasons behind it all are super-relevant to every B2B marketer.
Luke Gain | 24. 05. 2023
7 books for B2B writers, editors and readers
I love books about writing. Here are seven terrific books for people who want to improve their writing (and reading).
Doug Kessler | 10. 01. 2023
Why feedback gets worse in a recession and how to handle it
As times get tough, negative feedback can turn into *bad* feedback: unclear, unactionable, and often a cry for help.…
Alanna Alexander | 15. 12. 2022
Generative AI for B2B content marketing is here
Generative AI has tipped. It’s finally good enough to be a part of a lot of brands’ content creation process. Cue the backlash.
Doug Kessler | 08. 12. 2022
Why it feels weird saying mean things in B2B marketing (and how to get over it)
Sometimes we have to talk about why our rivals suck—and that can be uncomfortable.
But it can also be hugely valuable. Here’s 3 reasons why…
James Konotey-Ahulu | 06. 12. 2022
An AI writing tool wrote this post. Really.
I didn’t think an AI writing tool could crank out a credible blog post. I was wrong.
Doug Kessler | 30. 11. 2022
