Using Piktochart: a marketing technology review

A B2B infographic made using Piktochart

A friend alerted me to Piktochart, the online Infographics creator so I thought I’d give it a try. Here’s my first impression after making two infographics, the one you see above (which took about 7 minutes) and a spoof Content Marketing Strategy infographic I cranked out last week and shared on Pinterest (yes, it did get shared as a real infographic).

What is Piktochart?
It’s a quick and easy way for non-designers to create and share infographics.

Why would you use it?
If you have an idea and a handful of data points – but you don’t have the time or budget to do a proper infographic, you could use Piktochart to get something credible to market quickly.

How does it work?
Pick a theme – there are four to choose from in the free version, more in the Premium version:

a review of Piktochart for B2B content marketing infographics

You can then change the ‘Mood’ using pre-made colour palettes and start editing the text, icons and images using pretty simple drag & drop editing tools.

You can then export your work as a PNG file, as raw data or as HTML (Premium only). Ready to drop in your blog post and share away as usual.

Pros

  • Very easy for non-designers to get something basic created
  • Fast & free

Cons

  • You tend to make something that looks like every other infographic out there — and most of these are poor
  • It’s harder to go off-piste and customise – InDesign is obviously much better for proper design
  • Sharing isn’t built in and there’s no community here to help share and promote your work (as with YouTube and Slideshare)

Alternatives

Use a proper designer – you can’t beat a talented designer (like our own Jim, Luke, Joel and Mel for instance) for making your ideas come to life.

Visual.ly – a more ambitious service; they’ll design your data visualisation for you but they’re developing tools to turn data sources into infographics. And they’re starting a community around them too.

Other web-based tools – a lot are listed here on the excellent datavisualization.ch blog.

Bottom Line
I want to judge Piktochart on what it’s aiming to do — make simple infographics quickly and easily — and I think it does that pretty well. But I do think the tool will lead to lots of ‘me too’ infographics — and there are way too many of these out there already.

If I had a great idea for an infographic that I really wanted to make an impact with, I’d go to a proper designer every time. But if I wanted to capture a simple idea in a few minutes, I might give this a go.


Your thoughts?

Experiences with this or similar tools?

Comments

Hi Doug

Thanks for the review and we are doing quite a number of things to ensure tha it’s not another me too infographic. We are launching a new version and all the future versions will only reflect a “faster and better than PowerPoint” set of features.

Thank you again and check us out again!
Ching

    Devastated piktochart people if you’re still reading this, after using your free trial to design a work I wanted to show someone tomorrow, only to discover that It won’t download unless you upgrade and pay.

    I took a grab of my work even though it has been diligently compromised with your background graphics and the sizing is wrong, at least I can use it to present my work but that’s just not a great introduction to your product.

    Needless to say I will never come back.
    While actually designing I felt that some of your options are very thin on content and it seems unfinished.

Great — I look forward to the new stuff.

    OMG this was so old. But on the other hand I now know about velociraptors…. very interesting.

Hello guys, I hope you’re doing well! 😀

If you’re looking for an online photo editor, you may consider checking out PixTeller (https://pixteller.com). You can create any kind of posters, flyers, business cards, social media graphics, anniversary cards and so on. All you have to do is to SIGN UP and to let your imagination work for you. It’s easy, fun and really affordable. Actually you can design for free with no watermark and upgrade your account for more awesome features. Convince yourself and you will be surprised!

See you around!
Georgie – PixTeller

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