- Light, honest, human blog posts – a blog is a great place to have a bit of fun without jeopardising the hallowed brand values.
- Social media – another place to let your hair down and give the world some evidence that your company is not driven by robots.
- Video fun – quick, short videos are a great way to have a ‘play’ with your story and your brand. Stick them on YouTube, embed them on your site, email them to prospects.
- The home page – you might think this real estate is too precious to muck around with. Actually, it’s the perfect place for showing a bit of attitude and energy. You’ll increase time on site and page views by giving people an open, friendly, accessible story. By having fun.
- Data sheet or case study ‘seasoning’ – Even hardworking technical documents can have a bit of fun without detracting from the business at hand. A sidebar, a striking metaphor, a surprising quote…
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Comments
Claire March 9th, 2010
I am strangely fascinated with the ins and outs of warehouse management systems(whatever rocks your boat I hear you say) I’m taking on the challenge to write a value proposition for Best of Breed Operational Processing Systems in the spirit of your article. Here goes…
Doug Kessler March 10th, 2010
B-BOPS a ree-BOPS…