B2B marketing is bad communication.
That’s how your audience thinks about everything you put out.
Their expectations couldn’t be lower.
They’ve waded through thousands of case studies and brochures and web pages from people just like you and IT’S NOT FUN.
Wouldn’t it be nice to surprise them once in a while?
To actually have fun in producing something so people will enjoy reading it?
To take a deep breath (or a deep draught), let your B2B inhibitions slide away and just talk?
Your prospects are begging you: “Do anything you like but please stop BORING me.”
Re-think that email. Pulp that brochure. Reject that ad idea. Aim higher.
Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)
Here’s a question for you: What do buzzwords and That One Guy You Hate™ have in common? You guessed it. They both sneak into every conversation…
Nur Caplin | 20. 09. 2023
How to break free from the benchmark trap
If you’re turning to industry benchmarks to set your performance goals – make sure you’re asking these two questions.
Agustin Rejon | 06. 09. 2023
The B2B generative AI design shootout: Part 2
We put different models of generative AI to a heftier task in Part 2 of our three-part design test shootout.
Brian Terry | 29. 08. 2023