A new company structure
When you acquire, merge with or get bought by another company
Maybe you’re looking to get bought. Maybe you’ve had an injection of private equity. Maybe you are the private equity.
In any case, consolidating multiple brands and offers into a clear vision that excites the market is a critical moment of change. And strong, confident marketing makes all the difference.
Things you’ll need:
- An objective perspective. To disentangle multiple businesses’ worth of complexity and find the best path to sustainable growth.
- A unified story. To capture why your new company is stronger than the sum of its parts.
- Clarity on the offer. To prove why the combination of products and services helps customers win.
- A fresh identity. To combine brands, visions and cultures into a market-winning presence.
- Far-reaching rationalization. To integrate teams, tactics, data and technologies into a joined-up operation.
- Sales and partner enablement. To help the folks talking to customers trace a clear line between your new story and their commission.
Big inflection points need specific, tailored responses. But the mergers and acquisitions we bring to life usually involve some mix of:
- Positioning
- Galvanizing story
- Messaging
- Visual identity
- Naming
- Website
- Sales enablement
- Search
Where have we done this before?
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