Three Poisonous Metaphors in B2B Content Marketing
We like metaphors.
But sometimes, metaphors leak back into the real world and distort our view of that world.
Here are three examples: metaphors that we B2B content marketing pros all use every day — so much so that we’ve stopped thinking about them as metaphors at all.
Do let us know what you think.
Here are the Slideshare analytics from 19 December 2012:
Over 6,000 views, about half from our website, 2,400 on Slideshare and the rest on 19 other embeds.
You may also like our Slideshare called Crap: why the greatest threat to content marketing is content marketing.
It’s become our most popular piece of content ever — and views of the Three Metaphors piece spiked when we published it.