Irresistible Content for Immovable Prospects

Marketers tend to spend a lot of time thinking about why prospects should buy our stuff and very little time analysing all the reasons they shouldn’t.

In this, our latest slide-a-palooza, we attack the single biggest obstacle every marketer faces – especially, but not exclusively, marketers of disruptive solutions. We also look at some ways to overcome this formidable foe, win the girl*, and earn the keys to the kingdom.

If you recognise your own marketing challenges here, let us know below.
We crave engagement like a skinny guy at a junior prom.

*Gender may vary. Void where prohibited.


great post.
The slides are relevant and very interesting.
In particular, the creation of data-based content.
For me the most interesting part.
thank you so much

Thanks, Federico!

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