Introducing… Velocity 3.0
We don’t expect you to care about our new site as much as we do — but the reasons behind it all are super-relevant to every B2B marketer.
Luke Gain | 24. 05. 2023
7 books for B2B writers, editors and readers
I love books about writing. Here are seven terrific books for people who want to improve their writing (and reading).
Doug Kessler | 10. 01. 2023
Why feedback gets worse in a recession and how to handle it
As times get tough, negative feedback can turn into *bad* feedback: unclear, unactionable, and often a cry for help.…
Alanna Alexander | 15. 12. 2022
April 29th, 2019
“Excellent article” is too impotent of a comment for this blog series; as a gesture of gratitude, I am doing an emphasis comment-series.
This comment emphasizes the overarching point of this article.
Think of all the coming-soon sexy in the B2B marketing ecosystem; the developing micro-macro strategies, the upcoming mediums to execute those strategies in, and the futuristic tools (MarTech stacks) to promote and examine those strategies with.
(Don’t just lower your eyeball and read the rest of the comment. Think!)
(You don’t listen, don’t you? Ok, have it your way.)
Micro Strategy? ABM & Performance marketing. Macro Strategy? Funnel to Flywheel model.
Tools? Predictive Analytics. Data Integration and Visualization.
Mediums? VR. AR. Voice Search.
All are, for, and about…
Starts, ends and revolves around…
Content, until me and you retire, is not going anywhere. And “content losing the game” is not the point that Doug is trying to make here.
The point is that the content marketing bubble has exploded. And as content once gave us a direction for our marketing, now we need a new direction for our content and for our marketing.
A direction where a galvanizing story of our brand can help us move towards.
May 1st, 2019
This gives Insanity the good name it deserves.
Love the Comment Series idea!
Going to read #2 now.
July 30th, 2021
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