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Comments
Bob Leonard January 23rd, 2008
Thanks, Doug.
I have a meeting with a tech client this week and I’ve been struggling with how to tell him that his collateral sucks. He wrote it, so I have to be diplomatic. The existing copy won’t be read by anyone. Too dense. Too difficult to understand. I’m printing out your blog entry to help me explain to him why it all needs to be reworked.
Thanks again.
Doug Kessler January 23rd, 2008
Thanks for your comment, Bob. I hope it helps! Always hard to give an honest opinion to a client when the work is bad. The best hope is that they recognise better when they see it…