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Comments
Luella Ben Aziza April 11th, 2014
Yes, once you ‘get’ content you see that it’s the fabric of integrated marketing. IMO it’s also the fabric (in B2B) of marketing and sales alignment, which forces you to align with buyers. A challenge is the mix of skills that need to collaborate IF you believe that you have ‘technical’ people and ‘creative’ people.
Neil Stoneman April 11th, 2014
Exactly Luella, the integration should be built in. How are you? All good I hope.
Luella Ben Aziza April 13th, 2014
Good thanks dude – learning, doing, thinking 🙂
Neil Stoneman April 14th, 2014
Cheers Ryan. Over the years I’ve learned to read your mind and steal your ideas. It’s always worked a treat 🙂