Introducing… Velocity 3.0
We don’t expect you to care about our new site as much as we do — but the reasons behind it all are super-relevant to every B2B marketer.
Luke Gain | 24. 05. 2023
7 books for B2B writers, editors and readers
I love books about writing. Here are seven terrific books for people who want to improve their writing (and reading).
Doug Kessler | 10. 01. 2023
Why feedback gets worse in a recession and how to handle it
As times get tough, negative feedback can turn into *bad* feedback: unclear, unactionable, and often a cry for help.…
Alanna Alexander | 15. 12. 2022
September 26th, 2014
Time to start a Velocity Book Club!
September 27th, 2014
A REVIEW OF DOUG KESSLER’S REVIEW OF REVIEWS OF ANN HANDLEY’S ‘EVERYBODY WRITES’”
I wanted to comment on Doug Kessler’s Review of Reviews of Everybody Writes. But since Daniel already beat me to it (hi, Daniel!), I decided to instead review Doug Kessler’s review of the book’s reviews.
It’s a little complicated, maybe. So an infographic, a compass and divining rod will come bundled with this comment.
Hence the title of this comment/review post here. The Headline Analyzer tool from the Advanced Marketing Institute (referenced by Doug above) had this to say about it: Your Headline’s EMV Score: 61.54%
I honestly feel like I could just pack it up now and coast on that score for another few years, because that’s a pretty darn good score, isn’t it? And since I’m bragging, let me point out that the Headline Analyzer added this commentary to my score:
“[M]ost professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.”
But here’s the thing: I didn’t really copy-write anything original did I? What I actually am gifted at, according to the Headline Analyzer, is stealing Doug Kessler’s headlines and improving upon them!
Wow! Good content is a a piece of cake, when all you need to do is know who to steal from! SWEET.
But anyway. Back to the Review of the Review of the Reviews.
I found Doug Kessler’s Review of Everybody Writes Reviews to be a gripping read. All the necessary elements of ridiculously good content were there: The emotional, the utility, the inspiration.
And speaking of emotion, clearly it’s running high over his book praise quote being swept off the back cover. Doug implies that the sweeping was unceremonious — that it was done as if with a clumsy push-broom across a messy manufacturing floor.
But that is not true, and someone needs to find him in whatever bar he’s drinking away his sorrows in today and shake him hard, then let him know that his generous comment was actually lovingly tucked into the book itself, alongside Mitch Joel, Joe Pulizzi, and Michael Brenner, and Sonia Simone, among others.
Are these people hacks, Doug? Is that what you are implying? I think you’ll have to answer to them before you start slinging words like “prick-dump” at me.
Also, no one in America knows what “prick-dump” means.
[Dear Reader: The above section of the Review of Review of Reviews is actually a big deflection. Doug asks, “Did Ann think I’d never see the book?” And it’s true: I DID hope Doug would never see the book and notice his booting off the back cover. Which is why I’ve limited the book’s distribution to places where Doug is not likely to visit — southern New Hampshire, Spanish Harlem, west of the Merritt Parkway, and the less-populated counties (<.0100 PSI) in America's Heartland.]
To sum up, for anyone still reading (hi, Doug!):
1. I love this review of reviews. I said on Twitter that you are the David Foster Wallace of content marketing. And your parenthetical asides and commentary make it so.
2. You are seriously great. You inspire me personally and elevate our entire industry with your wit, generosity, humor and humility.
3. Thank you for being my friend.
September 27th, 2014
I had the same idea — read the book, write a review, post it on storycroft.com, etc… But, yeah, everybody else beat me to it and said everything better than I could’ve said it. So… this was a great idea, to compile reviews… I will add one thing, and forgive me if it’s in all of this somewhere already, but: Buy a print version instead of an e-version. I read “Everybody Writes” on my Kindle. I’m going to have to buy a bound copy so I can keep it handy, scribble on it, dog-ear pages, etc. It’s that kind of book. Fun to read, fun to flip through going, “Where was that part about that thing…?”
September 28th, 2014
“A Review of Ann Handley’s Review of Reviews of Ann Handley’s Everybody Writes” gets me only
61.54% EMV so I think we’ve hit the law of diminishing returns.
Ann’s review of my review of the reviews of her book is, annoyingly, better than my review of the reviews of her book.
So I’d better give up.
And I didn’t know my blurb was on the inside of the book, with Pulizzi and Joel and Brenner and Simone. I feel better now. Please apologise to your publisher for calling him or her a prick. And to my fellow log-rollers for implying I was disappointed to be stuck inside with them while the glamour crowd shouted their clearly insincere praise from the back cover, where quotes can actually drive sales (“Buy this!”) instead of simply offering reassurance (“Aren’t you glad you bought this?”).
I never thought the Merritt Parkway would be mentioned on the Velocity blog and I surely never thought the word ‘prick-dump’ would be either* — but both on the same page? Venus has indeed aligned with Mars and the result beats the shit out of ‘Hair’ on even its best night. THIS my friend, is the dawning of the Age of Aquarius.
And I agree with Jay Croft: buy the paper edition not the Kindle edition. You can’t tuck the Kindle edition up next to Stunk & White or Fowler or ‘Bird by Bird’ (to which I still say WTF?!!).
And thanks for rescuing what might have been (no, let’s face it, probably was) a really stupid idea (a review of reviews) by laughing in all the right places and commenting graciously instead of snipingly or defending your publisher (who I think we both know showed bad judgement on the ‘who’s in, who’s on back’ front but hey — we all make bad decisions (demoting Kessler) and good ones (publishing Handley).
Even though I don’t even know what a Bygone is I am prepared to let one be one just this once.
* BTW, Ann, I didn’t mean ‘prick dump’ as a verb. I meant ‘publisher-prick’ as the subject and ‘dump’ as the verb. But I kind of like ‘prick dump’ as a verb in the slam-dunk family (despite the gross fluid-dynamics it implies) (and everything else it implies) and it’s not like I coin words every day even accidentally, so I hereby submit ‘prick dump’ to the Oxford English Dictionary for inclusion in the next edition. I leave it to them to define it.
September 29th, 2014
That was exhausting.
September 29th, 2014
If you think it was exhausting to read, Oli, imagine writing the bastard.
It kept me up past my bedtime (which explains some of the hallucinogenic qualities).
September 30th, 2014
This is amazingly funny and very meta. (And I love all things meta – I once made an infographic of infographics and I do content marketing for a content marketing software company). As someone whose review was reviewed, I also chuckled in all the right places— even though you referred to me as “he” instead of “she” :).
I think we can all agree that Ann’s book is worth a read!
December 1st, 2014
I just stumbled across the story behind “Bird by Bird”. Great read: http://www.brainpickings.org/2013/11/22/bird-by-bird-anne-lamott/
December 18th, 2014
That’s cool! Turns out ‘Bird by Bird’ is a very cool title…
December 14th, 2018
For the record, “We just thought it was—as my four-year-old-for-another-week daughter says—a big ole’ bucket of crazy awesome!)“ means she was a week away from her 5th birthday… She had another whole year of living life to come up with that great quote than you gave her credit for! 😉
December 17th, 2018