A Long-Ass Landing Page goes live
Check out this new landing page for Econsultancy, the digital marketing publisher, community, analyst house, training company and event organiser (whew). We’re students of landing pages and, when there’s a lot to say, we like them loooooooong.
The project name inside Econsultancy was LALP for ‘Long-Ass Landing Page (or Long-Arse for the Brits among us) and boy does it live up to its name. The page is over 400cm deep, which is longer than the wheelbase of a firetruck, taller than the average totem pole and higher than Neil standing on Stan’s shoulders.
It’s got six bright red calls-to-action after every chunk of text. It’s got two videos, 36 member logos, ten testimonial quotes and twelve bright, green tickmarks. It’s written in a fairly hard-sell tone but with a few winks to keep it within the Econsultancy brand voice.
Why did we want to go all long-ass on this one? Partly because Econsultancy has a hell of a lot to tell prospective members – and there was nowhere where all this value was stacked up for all to see. But mainly because we studied a lot of landing pages (especially membership-focused ones) and believe it will sell more memberships. The idea is to test everything, so this hunch won’t be a hunch for much longer.
Here’s the page in all it’s glory, but to actually read it, you’ll have to visit the real thing. While you’re at it, become a member of Econsultancy – it will be the best career investment you ever make.