The Velocity B2B Marketing Blog

One of the amazing — and often infuriating — things about B2B marketing is that it’s always changing. It isn’t for the complacent: it’s messy, fun and WIP as hell. That’s why we share the lessons we’re picking up as we clamber along the learning curve.

Have a look around. Drop a controversial comment. Or give us a real piece of your mind.

Latest posts

    How to get the most out of SME interviews

    Speaking to subject matter experts is one of the toughest parts of being a B2B marketer. My (unsubstantiated) theory is that it really comes down to a deep…

    Alanna Alexander | 01. 11. 2023

    How to catch a salmon in a river of shit

    “Is the humble email dead?” was the question I put to our content performance director, Neil, last week. “Of course it bloody isn’t, ya idiot,” he…

    Joe Gowdridge | 18. 10. 2023

    How to break free from the benchmark trap

    If you’re turning to industry benchmarks to set your performance goals – make sure you’re asking these two questions.

    Agustin Rejon | 06. 09. 2023

    Why you should be the biggest user of your website

    If B2B sites are shop windows, then most of the staff don’t even have the key for the display case. Here’s why (and how) you should empower your admins to…

    Dave Welch | 23. 08. 2023

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    We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?

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