The Velocity B2B content marketing blog

While other bloggers are Googling up social sludge to ‘curate’, we’re slaving over a hot WordPress to bring you fresh, fragrant insights from the actual front lines of B2B content marketing. Where the B meets the… other B.

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Latest blog posts

When bad is good: in defense of the negative

Andrew London | June 3rd, 2019

There’s a common urge to avoid saying anything negative in marketing. Here’s why that’s a really, really bad impulse to follow.

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Buzzwords are blankets.

| May 28th, 2019
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Vertical marketing strategy in B2B: when, why, how?

| May 20th, 2019
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B2B documentaries: the next big thing

| May 13th, 2019
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Let’s steal from the NBA: How a global sporting underdog became one of its leaders

| May 7th, 2019
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How to report performance marketing metrics

| April 29th, 2019
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The galvanizing story part 3: a B2B positioning example

| April 23rd, 2019
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The galvanizing story, part 2: The guts

| April 15th, 2019
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What’s after content marketing? The galvanizing story, Part 1

| April 8th, 2019
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Deadlines are killing your marketing

| March 19th, 2019
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The hierarchy of benefits in B2B marketing

| March 13th, 2019
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Beyond tone of voice: what’s your stance?

| March 4th, 2019
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