The Velocity B2B content marketing blog
While other bloggers are Googling up social sludge to ‘curate’, we’re slaving over a hot WordPress to bring you fresh, fragrant insights from the actual front lines of B2B content marketing. Where the B meets the… other B.
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Latest blog posts
Why I hate the ‘Cover the Logo’ test
Doug Kessler | April 19th, 2022
The ‘cover the logo’ test kills great ideas—because people don’t get how brands work.
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Ecosystem Marketing part 2: A conversation with Scott Brinker
Doug Kessler | February 18th, 2022
Read moreWhy the customer is always right…but some are better than others
Luke Metcalfe | November 16th, 2021
Read moreWhy every marketing strategy should be a Learning Strategy
Doug Kessler | October 8th, 2021
Read moreWhy marketing still needs soul: Jason Miller on punk over predictability
Jason Miller | September 20th, 2021
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