The Velocity B2B Marketing Blog
One of the amazing — and often infuriating — things about B2B marketing is that it’s always changing. It isn’t for the complacent: it’s messy, fun and WIP as hell. That’s why we share the lessons we’re picking up as we clamber along the learning curve.
Have a look around. Drop a controversial comment. Or give us a real piece of your mind.
Latest posts
Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)
Nur Caplin | 20. 09. 2023
Here’s a question for you: What do buzzwords and That One Guy You Hate™ have in common? You guessed it. They both sneak into every conversation…
Read more Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)
Here’s a question for you: What do buzzwords and That One Guy You Hate™ have in common? You guessed it. They both sneak into every conversation…
Nur Caplin | 20. 09. 2023
How to break free from the benchmark trap
If you’re turning to industry benchmarks to set your performance goals – make sure you’re asking these two questions.
Agustin Rejon | 06. 09. 2023
The B2B generative AI design shootout: Part 2
We put different models of generative AI to a heftier task in Part 2 of our three-part design test shootout.
Brian Terry | 29. 08. 2023
Why you should be the biggest user of your website
If B2B sites are shop windows, then most of the staff don’t even have the key for the display case. Here’s why (and how) you should empower your admins to…
Dave Welch | 23. 08. 2023
The B2B generative AI design shootout: Part 1.
Can generative AI actually help designers in their day-to-day? Find out in Part 1 of our three-part design test shootout.
Brian Terry | 16. 08. 2023
Why creativity gets harder (and more important) in a recession
In a recession, everyone’s a little more skittish. Here’s how to steward anxious stakeholders through the creative ideation process to produce great work.
James Cooke | 09. 08. 2023
Interactive vs static content: Why dynamic experiences increase engagement
Big, shiny interactive pages get all the press. But there are a bunch of small, inventive and inexpensive ways to use interactivity to improve engagement…
Alanna Alexander | 02. 08. 2023
Four free ways your CRM can drive more value across the business
A CRM can be an overwhelming thing – which is why most companies don’t end up using it to its full potential. Here are four tips to fix that.
Luke Metcalfe | 26. 07. 2023
Marketing campaigns win big when performance and creative tango together
Campaigns work best when creative marketing meets performance marketing. And we’ve got the PROOF.
Lisa Dare | 20. 07. 2023
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)
Here’s a question for you: What do buzzwords and That One Guy You Hate™ have in common? You guessed it. They both sneak into every conversation…
Nur Caplin | 20. 09. 2023
How to break free from the benchmark trap
If you’re turning to industry benchmarks to set your performance goals – make sure you’re asking these two questions.
Agustin Rejon | 06. 09. 2023
The B2B generative AI design shootout: Part 2
We put different models of generative AI to a heftier task in Part 2 of our three-part design test shootout.
Brian Terry | 29. 08. 2023
Why you should be the biggest user of your website
If B2B sites are shop windows, then most of the staff don’t even have the key for the display case. Here’s why (and how) you should empower your admins to…
Dave Welch | 23. 08. 2023
The B2B generative AI design shootout: Part 1.
Can generative AI actually help designers in their day-to-day? Find out in Part 1 of our three-part design test shootout.
Brian Terry | 16. 08. 2023
Why creativity gets harder (and more important) in a recession
In a recession, everyone’s a little more skittish. Here’s how to steward anxious stakeholders through the creative ideation process to produce great work.
James Cooke | 09. 08. 2023
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Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your…
