The Velocity B2B content marketing blog

While other bloggers are Googling up social sludge to ‘curate’, we’re slaving over a hot WordPress to bring you fresh, fragrant insights from the actual front lines of B2B content marketing. Where the B meets the… other B.

Explore around. Leave some comment-droppings. Then sign up to get the latest stuff sent straight to your Nokia (or more recent device).

Latest blog posts

Vertical marketing strategy in B2B: when, why, how?

Doug Kessler | May 20th, 2019

Vertical content often out-performs generic, horizontal content—by a lot. Here’s what you need to know.

Read more
277 views

B2B documentaries: the next big thing

| May 13th, 2019
Read more

Let’s steal from the NBA: How a global sporting underdog became one of its leaders

| May 7th, 2019
Read more

How to report performance marketing metrics

| April 29th, 2019
Read more

The galvanizing story part 3: a B2B positioning example

| April 23rd, 2019
Read more

The galvanizing story, part 2: The guts

| April 15th, 2019
Read more

What’s after content marketing? The galvanizing story, Part 1

| April 8th, 2019
Read more

Deadlines are killing your marketing

| March 19th, 2019
Read more

The hierarchy of benefits in B2B marketing

| March 13th, 2019
Read more

Beyond tone of voice: what’s your stance?

| March 4th, 2019
Read more

Why most brands shouldn’t “start with why”

| February 28th, 2019
Read more

Why SaaS providers need to get braver about proprietary data

| February 25th, 2019
Read more
Load moreLoading
Archive