Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your weakest points and showcasing them for all to see.
If you like the idea, we did a post called Six Examples of Insane Honesty In Content Marketing, with quick stories from brands like Avis and Volkswagen and even a dirty, cramped budget hotel in Amsterdam.
And I did a talk on this at Inbound, the Hubspot event, that they recorded here: