Insane Honesty in content marketing

Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your weakest points and showcasing them for all to see.

If you like the idea, we did a post called Six Examples of Insane Honesty In Content Marketing, with quick stories from brands like Avis and Volkswagen and even a dirty, cramped budget hotel in Amsterdam.

And I did a talk on this at Inbound, the Hubspot event, that they recorded here:

Comments

Superbly argued.

An epic piece of content. Love your approach and style. And the “How to Swear in your Marketing” was the best fucking presentation of Inbound this year. Nuff respect!

One of the best stuff I’ve ever seen on CONTENT MARKETING till now. It’s always good to be loyal to our customers . Still there are some buss. which cheat their customers and benefit themselves . But this story proved that , even while showing our week-point to others , it’d become one of the strongest point…. loved your stuff n will try to implement in my buss to.

    Thanks Bhan — hope you do!

You guys are the best. I’ve been waiting to read content like this and I’ve finally found you. *goes in for the smooch*

    Thanks Chris! Smoochin’ right back at you.

If only more people would understand this…
Thanks for this content, will certainly send the link to this page to a few.

Leave a comment