Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your weakest points and showcasing them for all to see.
If you like the idea, we did a post called Six Examples of Insane Honesty In Content Marketing, with quick stories from brands like Avis and Volkswagen and even a dirty, cramped budget hotel in Amsterdam.
And I did a talk on this at Inbound, the Hubspot event, that they recorded here:
Spit Out the Kool-Aid
Drinking the Kool-Aid may be the single most undermining dynamic in B2B marketing. Let’s fix that.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
A stakeholder through the heart
Great ideas aren’t enough. You need great ideas that survive the infernal/internal review process. Here’s how to actively manage your stakeholders so…