Fresh B2B content for Salesforce

We were first called in to Salesforce by Kieran Flanagan, a frustrated data geek (now at Hubspot) who saw that search and PPC results were flattening out. He needed content. Lots of content.

The kind of content their prospects (sales and customer service leaders in this case) would eat up, share and come back for.

Social Success content site

In an insanely short time (don’t even ask), the Social Success content site was up, running and packed with great eBooks, posts, interviews, curated articles and videos that help businesses harness the power of social media.

The site smashed it’s first year goals in three months (which is cool) and has now been promoted to become the Salesforce UK blog. Here are some of the first 3-month metrics:

Trying new things

Since then, we’ve worked closely with Carl Henderson, our literally fearless client, to explore where the Salesforce brand could take content (and vice versa) through a bunch of new tactics and a dedicated Salesforce UK blog. That’s our idea of a great time.

Beyond kum-ba-ya

This fun video explores why Sales and Marketing don’t work more closely together – but need to. (Shot in our office in a single day!).

A world first: stop-motion Slideshare

We think this is the world’s first user-powered, stop-motion Slideshare – in the style of the early 8-bit video games (let it load first – those annoying black flashes are a recent Slideshare issue – we’re on to them about it):

I quit! Can you use emotion in B2B content marketing?

We all know what bad customer service looks like. This is what it feels like to a frustrated customer service agent – an entire story told in Post-It notes:

Anatomy of a customer service win

A story told in Prezi, from customer complaint to happy resolution:

The great John Lewis lock-in

Salesforce is all about celebrating great customer service. So when we interviewed the John Lewis manager about how snow hijacked an entire store to let 100 customers sleep over in a snow storm… we had to tell the story. Make sure you turn on your sound!

Onward and upward

We love that Salesforce never stops innovating in their own strategy – and that keeps us on our toes as we develop new content for them.

Watch this space…

Related

Kimberly-Clark Professional

LeasePlan goes vroom

Sprint Business brand launch