Drop-down positioning at the Royal Opera House

An avatar of the author

Doug Kessler

15. 12. 2008 | 1 min read

Drop-down positioning at the Royal Opera House

1 mins left

Get the newsletter

Raw, unfiltered, too-hot-for-Wordpress B2B marketing insights, straight to your inbox, every month.

We’re always telling clients that everything you do contributes to your positioning.

A great example from a drop-down menu in a Royal Opera House web form:

Royal Opera House drop-down menu

That’s just a small sample.  Check out the form. [Choose ‘Other’ under the Title field.]

Did the ROH construct this delightful list of titles to avoid annoying its Earls, Dukes, Barons, Sultans and Rabbis (they must HATE having to choose plain old “Mr”) or is this just a clever bit of subliminal positioning?

Thanks to Katherine Hill for pointing this one out.

Published in:

  • b2b-marketing

  • branding

  • content

  • copywriting

  • web-marketing

Enjoyed this article?
Take part in the discussion

Opt into our crap

We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?

illustration of a an envolope

Related blog/content

How to break free from the benchmark trap

If you’re turning to industry benchmarks to set your performance goals – make sure you’re asking these two questions.

Agustin Rejon | 06. 09. 2023


  1. Emma Dunstone

    December 16th, 2008

    This is hilarious but it is completely ‘on target’ so full credit to them.

    My pet hate is the US or UK-based companies who target European prospects with nicely localised .de or .fr websites; translating all the key pages…but then leave ‘Mr’ and ‘Mrs’ in the web form Title field!

    Really destroys the acting-local perception that their marketers would have worked so hard for; and requires very little work to fix. Sadly, it’s often overlooked (or, more fundamentally, CRM solutions aren’t set up for multi-languages.)

  2. Online PR Agency, C&M

    December 16th, 2008

    brilliant! i’ll buy it as a genius piece of ‘subliminal positioning’. makes me want to buy tickets and dub my self an earl. (ooh – isn’t that what they do in public schools!?)

  3. Rowan

    December 18th, 2008

    The Brighton Festival website also has (or did have) the same sort of options. I’ve had tickets addressed to ‘Contessa Rowan Stanfield’ on many an occasion!

Leave a comment/reply

Hey look: a teeny-tiny cookie request. Would you mind? It’d help us out. Click here to read our privacy policy to see why. Or hit “customize” if you’re fancy like that.