B2B marketing strategy
Positioning & messaging
A position isn’t just where you fit in the market. It’s about zeroing in on the customers most ready to care; going after your juiciest opportunities with a clear, galvanizing story; and rousing the right people into action. All our best work starts here.
Velocity has become an extension of our team and we love working with them. Nothing’s ever a problem. I can’t sing their praises highly enough.Emma Richards
VP of Marketing | OnProcess
Visual identity
Say it with us: your visual identity is an embodiment of your strategy. Great brands aim higher than elegant, energetic or engaging; they articulate your offering, your mission and your charisma before your audience ever reads a word. Decouple design from strategy and you get decoration. Marry them together and you get magic.
I’ve loved working on a new positioning and brand identity with Velocity. When we revealed the rebrand to our internal team everyone was blown away by the calibre of the work.Lauren Jinkerson
Senior Manager, Segment Marketing | Geotab
Content strategy
You can buy impressions, sure. But trust, attention and performance outcomes are earned — through great stories that solve hard problems with real vision. It’s no longer about random acts of content; it’s about strategic, always-on programs that waltz perfect prospects to Sales’ doorstep.
Strategy work for clients
We’re on a holy quest to show that creative, crafted, confident marketing that respects its audience makes more money than the soulless stuff that lost its brains and charisma in a bet with a spreadsheet. Here are some clients who let us prove it.
Beef up your brand
Persuasive marketing takes clear, confident vision … and a really deft touch with your stakeholders.
Further reading for B2B nerds
Maybe you live, breathe and sleep B2B. Maybe you just want to sound smart at your next planning sesh. Either way: we have stuff for that.
Introducing… Velocity 3.0
We don’t expect you to care about our new site as much as we do — but the reasons behind it all are super-relevant to every B2B marketer.
Luke Gain | 24. 05. 2023
7 books for B2B writers, editors and readers
I love books about writing. Here are seven terrific books for people who want to improve their writing (and reading).
Doug Kessler | 10. 01. 2023
Why feedback gets worse in a recession and how to handle it
As times get tough, negative feedback can turn into *bad* feedback: unclear, unactionable, and often a cry for help.…
Alanna Alexander | 15. 12. 2022
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