Positioning & messaging
A position isn’t just where you fit in the market. It’s about zeroing in on the customers most ready to care; going after your juiciest opportunities with a clear, galvanizing story; and rousing the right people into action. All our best work starts here.
Visual identity
Say it with us: your visual identity is an embodiment of your strategy. Great brands aim higher than elegant, energetic or engaging; they articulate your offering, your mission and your charisma before your audience ever reads a word. Decouple design from strategy and you get decoration. Marry them together and you get magic.
I’ve loved working on a new positioning and brand identity with Velocity. When we revealed the rebrand to our internal team everyone was blown away by the calibre of the work.Lauren Jinkerson
Senior Manager, Segment Marketing | Geotab
Content strategy
You can buy impressions, sure. But trust, attention and performance outcomes are earned — through great stories that solve hard problems with real vision. It’s no longer about random acts of content; it’s about strategic, always-on programs that waltz perfect prospects to Sales’ doorstep.
Strategy work for clients
We’re on a holy quest to show that creative, crafted, confident marketing that respects its audience makes more money than the soulless stuff that lost its brains and charisma in a bet with a spreadsheet. Here are some clients who let us prove it.
Further reading for B2B nerds
Maybe you live, breathe and sleep B2B. Maybe you just want to sound smart at your next planning sesh. Either way: we have stuff for that.
5 big brand awareness myths, busted
Marketers have allowed some major misconceptions about brand building to calcify into accepted truths — and it’s stifling ambition and creativity.
Jessie Tracy | 04. 09. 2024
The unexpected joy of work after a pregnant pause
Returning from mat leave isn’t always a smooth transition. One of our writers discusses what helped, and the advice she’d give to returning parents.
Rebecca Ley | 14. 08. 2024
Why brand isn’t just your marketing team’s problem
Your brand strategy goes way beyond marketing. Here, we’ve given you 8 small moves to make your brand sing across all customer touchpoints. Let’s go.
Luke Gain | 07. 08. 2024
