Our privacy policy

What personal information do we collect about you?

We only collect and process your information in the following ways:

• Information you give us
  These are the details you share with us when you sign up for our newsletter.

• Information we collect automatically
  These are the details you share with us when you sign up for our newsletter.

• Information we receive from third parties
  We don’t buy or receive any data from third parties.

How do we use your personal information?

We use your personal information to create and send you (and B2B marketers like you) fresh ideas, thoughts and content about the wild world of B2B marketing. This is mainly by email through our newsletters today. But in the future, we may use other media to reach you.

We only ever do this when we have your explicit consent. And we only ever use the personal information you’ve given us explicit consent to use.

How long do we keep your personal information?

We don’t have an official ‘expiry date’ on your personal information. If we do remove some of your personal information, it’s in the interest of cleaning up our database to keep track of whether, for instance, your data is no longer valid.

We won’t add to or change any of your personal information without getting your consent.

Who do we share your personal information with?

We only share your personal information with third-party data processors (like our email service provider) so we can use their technology to understand our wider audience and send you content.

GDPR says we need to make sure these third-party data processors also comply with its mandates. But just so you know, this doesn’t mean we’re calling Marketo and telling them to comply.

What it means is that we only work with companies we trust. We don’t like black hat stuff, we don’t like dodgy vendors and we don’t like not knowing how their tech works.

What happens if you don’t provide us with your personal information? Or what happens when you ask us to stop processing your information?

If you don’t give us your personal information, we won’t have it.

And you won’t get all the awesome new stuff we make for B2B marketers. Well, you could. You’d just have to come to our website and get it. Which isn’t so bad. But it isn’t the same as getting it sent straight to you. No it very isn’t.

Oh yeah and if you ever ask us to stop using your personal information or tell us you don’t want to receive our crap any more, then we’ll take you off our list immediately.

But we won’t feel happy about it.

Do we make automated decisions concerning you?

If you’re thinking about stuff like automating the ‘Dear [Name]’ field in emails, then yes.

Do we use Cookies to collect personal data on you?

We totally do.

If it makes you feel better, we do it to understand how you use our site. See our cookie policy to know more about it.

Do we transfer your personal information outside the EEA?

We don’t at the time of this writing (19/04/2018) but we might in the future. Just so you know, the reason we’re saying that is because we might send something to our New York Office.

What are your rights?

By law, you have nine important rights when it comes to your personal information. (To get more details about these rights, talk to the data protection regulator in your country.)

• The right to object to processing
  You have the right to object to certain types of processing, including processing for direct marketing (for instance, if you don’t want us to send you any more newsletters).

• The right to be informed
  You have the right to be provided with clear, transparent and easily understandable information about how we use your information and your rights. (This is why we’re telling you all this stuff…that is, if you’re still reading.)

• The right of access
  You have the right to access your information (if we’re processing it). This is so you’re aware of what we have and can check that we’re using your information in accordance with data protection law.

• The right to rectification
  You’re entitled to correct your information if it’s inaccurate or incomplete. (You can do that from our preferences page.)

• The right to erasure
  This is also known as ‘the right to be forgotten’. What it means is that you can tell us to delete all the personal information we have on you (where there’s no compelling reason for us to keep using it). This isn’t a general right to erasure; there are exceptions.

  But if you ask us to delete, we’ll do it.

• The right to restrict processing
  You have rights to ‘block’ or suppress further use of your information. When processing is restricted, we can still store your information, but we may not use it any more.

  We keep a list of people who have asked for further use of their information to be ‘blocked’ to make sure the restriction is respected in future.

• The right to lodge a complaint
  You have the right to lodge a complaint about the way we handle or process your personal information with your national data protection regulator.

  That being said, if you do want to complain about something, you can always come straight to us at [email protected]

• The right to withdraw consent
  If you have given your consent to anything we do with your personal information, you have the right to withdraw your consent at any time.

  (Although if you do, it doesn’t mean that anything we’ve done with your personal information with your consent before that point was unlawful).

  This includes your right to withdraw consent to us using your personal information for marketing purposes.

  We usually act on requests and provide information free of charge. But we may charge a reasonable fee to cover our administrative costs of providing the information if:

  We’re getting baseless or excessive/repeated requests, or
  You’re asking for further copies of the same information.

  So please consider your request responsibly before submitting it. We’ll respond as soon as we can. Generally, this will be within a month from when we receive your request but, if the request is going to take longer to deal with, we’ll come back to you and let you know.

  (This goes back to the golden rule – if we feel like someone’s taking us for a ride, we get to mitigate against that. Not that you would. You’re still reading. You’re cool.)

How will we contact you?

We may contact you by phone, email or social media. If you prefer a particular contact means over another please let us know.