Why ShipServ won a 2009 CRM Market Award
Once again, ShipServ has ‘scooped’ a marketing award (why are awards always scooped?) — this time the 2009 CRM Market Awards run by CRM Magazine. …
25. 08. 2009
It’s Time For The Corporate Galactico
The football season is here. But it’s not just football superstars who’ll make waves this year. Corporate comms teams are also looking for their…
17. 08. 2009
All CIOs (or CEOs) are not the same
We’re often asked s for creative ideas that target ‘the C-suite’ – CEO, COO, CFO, CIO and so on. It’s natural because these guys are usually the ones to…
13. 08. 2009
Check out the eBook Ebook
We’ve discovered a great new e-book from Jonathan Franz, a great copywriter based in Massachusetts, about how to
07. 08. 2009
The Web Form Wall
It’s a perennial debate: give your content away with no registration (web form), or force people to give you their details to get the goodies. Both…
06. 08. 2009
Why Real Research Is Better Than Norman Muller
Well done to young Matthew Robson for his report into teenage media consumption. But anyone taking a look should remember that individual points of view…
17. 07. 2009
Chalkbot sprays the Tour
It’s not B2B but we just had to share this one. The Nike-sponsored Livestrong Chalkbot is driving the Tour de France about 8 hours in front of the riders,…
14. 07. 2009
V Shortlisted for Glittering B2B Gong
We’re pleased as Punch to have been shortlisted for a B2B Marketing Magazine Award for our recent work with ShipServ. It’s hard to come over…
10. 07. 2009
Welcome Alcatel Lucent!
Here are some things you might find helpful: Why B2B Marketing Is So Boring The deck presented on 8th July. The Content Marketing Workbook Content Marketing…
06. 07. 2009
Velocity takes New Media Age Awards by storm (but loses)
We were thrilled to have been a Finalist for the Best B2B Campaign in the New Media Age Effectiveness Awards, celebrated the other night at the Grosvenor…
01. 07. 2009
Bloggers and Influence Part II
Bloggers eh! No schedules, no calendars, no contact number. They just don’t play by the rules. So how can you get on their elusive radar? Our top ten tips…
26. 06. 2009
The white paper is dead…or is it?
I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a…
16. 06. 2009
