Welcome Alcatel Lucent!
Doug Kessler
06. 07. 2009 | 1 min read
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Here are some things you might find helpful:
Why B2B Marketing Is So Boring
The deck presented on 8th July.
The Content Marketing Workbook
Content Marketing is probably the most powerful weapon in the B2B marketing arsenal. Here’s our view on how it works.
The Hierachy of Benefits
A quick discussion of how features and benefits relate to credibility and value.
The Holy Trinity
Three questions every B2B marketer needs to answer.
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I enjoyed all of these, thanks! And not just because of the Scarlett link.
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