Welcome Alcatel Lucent!
Here are some things you might find helpful:
The deck presented on 8th July.
The Content Marketing Workbook
Content Marketing is probably the most powerful weapon in the B2B marketing arsenal. Here’s our view on how it works.
The Hierachy of Benefits
A quick discussion of how features and benefits relate to credibility and value.
The Holy Trinity
Three questions every B2B marketer needs to answer.
Any queries please contact Doug Kessler via firstname.lastname@example.org