Here are some things you might find helpful:
The deck presented on 8th July.
The Content Marketing Workbook
Content Marketing is probably the most powerful weapon in the B2B marketing arsenal. Here’s our view on how it works.
The Hierachy of Benefits
A quick discussion of how features and benefits relate to credibility and value.
The Holy Trinity
Three questions every B2B marketer needs to answer.
Any queries please contact Doug Kessler via [email protected]
Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)
Here’s a question for you: What do buzzwords and That One Guy You Hate™ have in common? You guessed it. They both sneak into every conversation…
Nur Caplin | 20. 09. 2023
How to break free from the benchmark trap
If you’re turning to industry benchmarks to set your performance goals – make sure you’re asking these two questions.
Agustin Rejon | 06. 09. 2023
The B2B generative AI design shootout: Part 2
We put different models of generative AI to a heftier task in Part 2 of our three-part design test shootout.
Brian Terry | 29. 08. 2023