Welcome Alcatel Lucent!

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Doug Kessler

06. 07. 2009 | 1 min read

Welcome Alcatel Lucent!

1 mins left

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Raw, unfiltered, too-hot-for-Wordpress B2B marketing insights, straight to your inbox, every month.

Here are some things you might find helpful:

Why B2B Marketing Is So Boring

The deck presented on 8th July.

The Content Marketing Workbook
Content Marketing is probably the most powerful weapon in the B2B marketing arsenal. Here’s our view on how it works.

The Hierachy of Benefits
Corporate Positioning and Corporate Message Development - Hierar
A quick discussion of how features and benefits relate to credibility and value.

The Holy Trinity
Three questions every B2B marketer needs to answer.


Any queries please contact Doug Kessler via [email protected]

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  1. Steve Kirstein

    July 10th, 2009

    I enjoyed all of these, thanks! And not just because of the Scarlett link.

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