“You had me at hello” – How to nail personalized marketing in B2B
You see some marketing and you involuntarily say “Yes!” One of the secrets to that kind of marketing? Personas.
04. 09. 2012
Ryan Skinner's posts
68 results
How many marketing managers are up to the data-driven task?
It’s painful as the marketing profession adapts to the new data- and technology-driven demands made of it.
30. 08. 2012
GatherContent: Another marketing technology review
If you’re working on a pretty large-scale web content project, GatherContent just might rock your world.
28. 08. 2012
The Scale of Playfulness in Branded Infographics
Branded content’s all the rage. But how funky can you make your brand? This sliding job safety scale may help!
24. 08. 2012
Diary of a Content Pimp 5 – Content analytics and the power of the series
A statistical study of the performance of our blog posts in series (like this one) versus stand-alone posts…
22. 08. 2012
Stick a fork in the display ad. It’s done.
What would the world look like without display advertising? That’s just what we’re starting to see…
20. 08. 2012
B2B Content Marketing Models II: The Webinar
It’s just about as close as you can get to a face-to-face conversation, but it’s often fumbled. On the webinar…
17. 08. 2012
B2B Content Marketing Models I: The weekly/monthly content roundup
Take time to prowl your market for great online content, and share the best of the best with your audiences.
27. 06. 2012
Content Analytics I: The Weekend Conversion Hypothesis
Flush with time and surfing leisurely for insight, surely these kinds of site visitors convert at a higher rate?
19. 06. 2012
Content Marketing 2.0: Content Merchandising?
Content Merchandising – what the &!?$ is that?
12. 06. 2012
To all B2B media: A modest proposal
Make branded media available on your site, behind a special “paywall”, build more traffic, brand love and social goodness.
31. 05. 2012
What Marketing Data Doesn’t Tell You About Digital Campaigns
A close reading of an April 2012 survey of digital marketers’ favourite digital campaign tools tells us a lot of very little.
30. 05. 2012
