Enterprise Technology Marketing: Learning to Love the Godless Barbarians
Witness the new IT buyer! Software acquisition’s no longer only for CIOs. We look at new IT buyers broken down into
29. 05. 2012
Ryan Skinner's posts
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B2B Marketing Masters: B2B social media for better or worse
Listen in to some surprising thoughts on services like Klout and LinkedIn, in this social media segment of the B2B
16. 05. 2012
B2B Marketing Masters: How do you make content stand out in a busy market? [VIDEO]
Golden B2B content marketing rule: Thou shalt not be dull as dishwater! In this humorous video segment, two B2B con
10. 05. 2012
[VIDEO] B2B Masters: How marketing technology levels the playing field
John Watton of Expedia Affiliate Network shares how new marketing technology helps to level the playing field between big companies and their smaller…
02. 05. 2012
Godless Barbarians at the Gates of IT
Cloud, consumerization and startups are the push, but who’s pulling? An examination of a new and growing market. And a thrilling tour into the future of…
28. 02. 2012
B2B Content Marketing: Infographic Angles of Attack
Yes, there are good infographics and bad infographics. But, more importantly, there are different kinds of good inf
22. 02. 2012
The problem of content quality
For readers, there is no quality content problem. For publishers, there is a quality content problem.
16. 02. 2012
How far are we from blind software taste tests?
So many pieces of enterprise software, so little difference. Could we start thinking branding and emotions as part
13. 02. 2012
Content Marketing’s Dirty Little Secret? Distribution
If you think you’re done when the stuff’s written and posted, you’re wrong. Why does distribution get neglected? An
06. 02. 2012
What would lean startup marketing look like?
An effort to banish massive marketing campaign misses, by missing earlier, and more often
30. 01. 2012
Should we still be talking about the B2B marketing funnel?
I’m thinking we should give up on the funnel. But what would life post-funnel look like?
23. 01. 2012
Friday post: B2B AWESOME!!!
This is a Friday Velocity post. That means all bets are off, and this is totally NSFW. But fuck it. I think it’ll m
20. 01. 2012
