Ryan Skinner's posts

68 results

What do you look for in a content marketing partner? [INFOGRAPHIC]

There are 1000s of ways to do content marketing. Pick your partner wisely with this infographic…

29. 01. 2013


Experiences from High-Velocity Tech Marketing

Tech marketing can move very, very fast. Here are our own experiences from a fast-moving project.

23. 01. 2013


An Antidote to 2013 Digital Marketing Predictions

Following the usual wave of year’s end marketing predictions, fight the shiny object fallacy!

02. 01. 2013


The Year in B2B Content Marketing – Best of (Other People’s) Content

2012 was a great year for content about B2B content marketing. Here are 27 examples that we admired this year…

20. 12. 2012


First stop in B2B mobile – the mobile email

The low-hanging fruit of mobile marketing? Mobile-friendly emails. The eight commandments of B2B mobile emails.

11. 12. 2012


The Sticky, Rumbling, Chaotic, Towering and Puzzling Mess (That is Content Marketing)

It ain’t easy. Break the content marketing challenge into discrete chunks to get more results with less overhead.

05. 12. 2012


The Cutting Edge of B2B Content Marketing

37 ways to put yourself at the cutting edge of B2B content marketing and win hearts and minds to your brand!

26. 11. 2012


Toying with our B2B Brain Chemistry

How does best practice around getting attention turn into something ugly (or worse still, outdated and ineffective)

09. 11. 2012


The Digital Marketing Leaders’ Purpose & Principles Memo

Before all else is leadership. Without it, all else (social media, metrics, content, tactics) will come to grief.

06. 11. 2012


Gut reactions from the B2B marketing vanguard

Loving it! Former VP Optimization at a demand gen agency shares no-holds-barred observations on content marketing.

29. 10. 2012


The Awesomest Design Team in B2B Land (and maybe anywhere else)

We in Velocity take great pride in our design chops, and in each of our designer’s chops. This is why.

28. 09. 2012


What’s fair in B2B social media love and war? [STRAWPOLL]

Social media exploded into B2B a few years ago. Do we agree what’s right and wrong in social media promotion? Poll!

07. 09. 2012