Neil Stoneman's posts

Performance Director

52 results

We’re Hiring: Digital Marketing Analyst

Are you ready for the Land of Accountability? If you’re a B2B marketer with a thirst for measurement then find out why we might be your next assignment.

14. 02. 2011


Time for B2B Marketers to Rename AdWords

Google Adwords? Better your own AdWords. Customize your settings or watch the cash flow down the sink.

10. 02. 2011


Project Open Robe 9: The Lead Nurturing Effect.

Project Open Robe shows how you can use lead nurturing to transform your email returns in just one week. It’s lik

12. 11. 2010


Project Open Robe 7 – Can analytics find the world’s best B2B marketers?

We want great B2B marketing clients. But where can we find the people who share our view of the marketing world. Fi

27. 10. 2010


The B2B Marketing Manifesto Explained

Doug talks to John Sweeney about the frustrations and hope that inspired the B2B Marketing Manifesto.

26. 10. 2010


B2B Analytics – Project Open Robe – Part 5

A digital curtain has descended on B2B marketing content. The next installment of Project Open Robe looks at the

15. 10. 2010


B2B Marketing Analytics – Project Open Robe Part 3

Two weeks in and the analytics Robe is wide open. Take a look and see what you can learn from our B2B Marketing M

01. 10. 2010


B2B Marketing Analytics: Project Open Robe

You might call us brave. You might call us stupid. But I like to think we’re honest. Project Open Robe is a warts

22. 09. 2010


Modern SEO: optimize for show, organize for dough

Search engine optimizers are no longer the superstars of B2B marketing. Find out how SEO is being reinvented from a content to a people challenge.


Why great B2B marketers must (sometimes) fail

To achieve greatness you must be prepared to fail. What’s true in sport is true in B2B marketing. It’s time to accept the power of failure in a glorious…

03. 08. 2010


Why KPIs underpin your B2B content marketing cycle?

To love your customers is to love your analytics. Find out why B2B content marketing campaigns need KPIs for measured success.

27. 07. 2010


B2B marketing’s virtuous digital circle: Spin Cycle

At Velocity we believe in making our content work harder than we do. Find out how just a little bit of joined up thinking can make you the toast of your…

22. 07. 2010