All posts by Neil Stoneman

There’s a lot written about content marketing and SEO. But very little from the content side. We need to do more (in every way).

Too many content marketers struggle to integrate with a demand generation system. And it costs leads and revenue. The answer is a joined-up content engine.

Performance marketing KPIs are hard to come by. And that’s a crying shame. Let us show you the seven steps that lead to KPIs that make you a performance hero.

The future of content marketing means evolving from a production to a performance mindset. Learn to apply creative content in demand generation and ABM campaigns.

Neil’s just celebrated his ten year anniversary at Velocity. Today, he tells us, and everybody else, the ten things that stand out from the past decade. Let us know if you agree with him.

I don’t like fads: never have, never will. That’s why the advertising industry – for the whole of January – pisses me right off. Will that 90-day diet or the 90 seconds a day exercise…

I loved Chad Pollit’s post Content Marketing World post on why “Google Ruined Content Marketing”. Chad puts Google’s long tail in his firing line twice: firstly, for directly creating a search system that rewards content…

I’ve got a reputation as a low reactor. I’ve not done much to earn it, but, when you think about it, that makes sense. Not much gets my dander up: I’ve always found it easy…

Today’s commercial success seems to be defined by a relentless march (quarter-by-quarter, investment-by-investment, system-by-system) for more. The message is simple: progress or regress. You either drive forward or stand still like a phone booth waiting…

How to get a world class content production team delivering maximum value

Getting a great content brand is harder than you think. But you need to make it happen.

Every great content journey must find a way to keep best practice methods intact.