Gated content locks out leads — so why keep doing it?
Most B2B marketers understand what you get from gated content: leads in ever-decreasing numbers. But very few know what it costs you.
Neil Stoneman's posts
Content Performance Director
52 results
9 new performance marketing metrics to measure how you’re impacting revenue
Most B2B performance marketing metrics come from web analytics. We’ve created 9 new custom measures for B2B content. Enjoy.
The Relationship Between Content Marketing and SEO? It’s Complicated.
There’s a lot written about content marketing and SEO. But very little from the content side. We need to do more (in every way).
How to create a content-powered demand generation system
Too many content marketers struggle to integrate with a demand generation system. And it costs leads and revenue. The answer is a joined-up content engine.
How to create performance marketing KPIs
Performance marketing KPIs are hard to come by. And that’s a crying shame. Let us show you the seven steps that lead to KPIs that make you a performance…
03. 12. 2018
What is the future of content marketing?
The future of content marketing means evolving from a production to a performance mindset. Learn to apply creative content in demand generation and ABM…
07. 11. 2018
10 Tales from 10 Years At Velocity Partners
Neil’s just celebrated his ten year anniversary at Velocity. Today, he tells us, and everybody else, the ten things that stand out from the past decade. Let…
22. 10. 2018
Content Lego: How to unlock latent value from your marketing
I don’t like fads: never have, never will. That’s why the advertising industry – for the whole of January – pisses me right off. Will that…
21. 12. 2016
The Numbers Game: 8 Content Marketing Accountability Steps
I loved Chad Pollit’s post Content Marketing World post on why “Google Ruined Content Marketing”. Chad puts Google’s long tail in his firing line…
11. 10. 2016
Content Marketing Analytics: What’s The Point?
I’ve got a reputation as a low reactor. I’ve not done much to earn it, but, when you think about it, that makes sense. Not much gets my dander up:…
27. 05. 2016
Bridging Marketing Automation’s Progress Trap
Today’s commercial success seems to be defined by a relentless march (quarter-by-quarter, investment-by-investment, system-by-system) for more. The…
17. 05. 2016
Collaboration: The New In Content Marketing
How to get a world class content production team delivering maximum value
11. 04. 2014
