Neil Stoneman

Performance Director

Neil, the not-so-undercover Scot, started out at Brodeur PR, then paid his dues at BT Global Services, where he learned what inhouse marketing is like – and that he’s really an agency guy at heart. He believes that the difference between good and great content marketing is a little science. That’s why at Velocity he’s got really good at B2B SEO and marketing automation, and launched some of the first Marketo campaigns in Europe. Neil has initiated other great traditions:

  • The contest of kicking the football from one end of the studio to the other and under the foosball table.
  • The Velocity Running, Cycling and Swimming Club (VRCSC). (He’s also the only member who does all three).
  • Using analytics to measure the impact of all that content marketing you’re doing and seeing if it actually makes any sense.

Also, a hugger.

Google Ads Search, Google Ads Display, GA4

We’ve got 41 posts from Neil

Bridging Marketing Automation’s Progress Trap

Marketing automation is a progressive B2B marketer’s friend. But treat it as a sprint and you might never see the finish line

17. 05. 2016


Collaboration: The New In Content Marketing

How to get a world class content production team delivering maximum value

11. 04. 2014


Winning Support for a Great Content Brand

Getting a great content brand is harder than you think. But you need to make it happen.

07. 11. 2013


The Content Marketer’s Progress: Surviving the Slough of Despond

Every great content journey must find a way to keep best practice methods intact.

09. 05. 2013


Lessons from PR’s missed opportunity

Why PR missed content marketing’s open goal. And what we need to do to make sure it doesn’t happen again.

22. 04. 2013


Diary of a Content Pimp 4 – Forms Don’t Kill Campaigns, Marketers Do!

Our campaign diary shows why forms are not your enemy. They’re your friends.

05. 07. 2012


Find out if your content has wings

Cross promoting your B2B marketing content will bring lots of extra conversions and give you insight into your full content traction.

05. 04. 2012


Project Reopened Robe: Opinions v Charts

Opinions are be two a penny. But if you really want to reach a resolution then start with the direction offered by analytics.

03. 04. 2012


Why Adam Smith Invented Content Marketing

Find out why content marketing is one of the best examples of enlightened self-interest ever seen after 350 years of disagreements and disputes.

21. 03. 2012


Moneyball: Why Oakland Analytics will change our world

Every B2B marketer should watch Moneyball. It’s another sign that science will change every world. It’s time to ada

29. 11. 2011


Heavenly B2B Content Marketing: The Ave Maria Moment

Getting it right. How some of our clients are starting to produce content that’s just ripe for promotion from day o

14. 11. 2011


The Devil wants Pravda (and he wants it now)

Find out happens when creative ideas get sidelined in the B2B content marketing process. It’s not clever, it’s not

30. 09. 2011