Doug Kessler

Executive Creative Director

Doug is a displaced Yank who started his career at Ogilvy & Mather, New York.

Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B.

Doug is an annoyingly ubiquitous speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity.

His answer to why he’s spent so many years doing B2B (and loving it) is summarized in a quick slideshare called The Search for Meaning in B2B.

Other stuff he’s proud of include Crap, Insane Honesty, A Stakeholder Through the Heart and, mostly, this amazing place full of these smart, talented, committed and really nice people.

Doug is a copywriter at heart but with a secret jones for analytics.
And Lagavulin.

We’ve got 263 posts from Doug

Content Development using Inbound Writer

Ryan came across a blog post by Jay Baer on a tool called Inbound Writer which is designed to help writers create better B2B content marketing pieces. Jay…

12. 10. 2011

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Why you should give away the very thing you sell

Why B2B marketers should share their company’s expertise.

22. 09. 2011

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Two important B2B marketing events in London

You can learn a lot about the new B2B marketing from a few day’s worth of Google trawling. But to get up to speed fast, there’s nothing like a…

12. 09. 2011

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Are you the bore in the corner?

When he was working for a big B2B company, Andrew Walker did a brave thing. He audited every piece of communication that his company put out, with a cold,…

06. 09. 2011

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Nine companies B2B marketers should know about

Nine great vendors for B2B marketers.

01. 09. 2011

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In case you missed these B2B marketing guest posts

How do you share your guest posts with your own blog readers without duplicating content and losing SEO juice?

08. 07. 2011

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12 Lessons from the Manifesto Campaign – Project Open Robe 13

Lessons learned from the B2B Marketing Manifesto campaign by Velocity Partners.

26. 05. 2011

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Project Open Robe 12: Re-purposing and atomising your content

B2B Marketing content needs re-purposing and spreading around to maximize value.

05. 04. 2011

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A Long-Ass Landing Page goes live

The econsultancy landing page is long – and for good reason.

30. 03. 2011

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B2B content marketing around buying triggers

B2B content marketing around Buying Triggers. Call it trigger Marketing.

10. 03. 2011

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Project Open Robe 11: Do Twitter Auto DMs work?

One of the experiments we’ve run as part of Project Open Robe was to set up an automated Direct Message to everyo

15. 02. 2011

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LinkedIn Maps: your network visualised

LinkedIn Maps generate a cool B2B infographic of your entire network of contacts.

03. 02. 2011

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