Doug Kessler

Executive Creative Director

Doug is a displaced Yank who started his career at Ogilvy & Mather, New York.

Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B.

Doug is an annoyingly ubiquitous speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity.

His answer to why he’s spent so many years doing B2B (and loving it) is summarized in a quick slideshare called The Search for Meaning in B2B.

Other stuff he’s proud of include Crap, Insane Honesty, A Stakeholder Through the Heart and, mostly, this amazing place full of these smart, talented, committed and really nice people.

Doug is a copywriter at heart but with a secret jones for analytics.
And Lagavulin.

We’ve got 263 posts from Doug

Content Development using Inbound Writer

Ryan came across a blog post by Jay Baer on a tool called Inbound Writer which is designed to help writers create better B2B content marketing pieces. Jay…

12. 10. 2011

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Why you should give away the very thing you sell

As content marketing gains momentum, we find that we’re not having to work quite as hard explaining the principles to prospective clients. But one…

22. 09. 2011

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Two important B2B marketing events in London

You can learn a lot about the new B2B marketing from a few day’s worth of Google trawling. But to get up to speed fast, there’s nothing like a…

12. 09. 2011

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Are you the bore in the corner?

When he was working for a big B2B company, Andrew Walker did a brave thing. He audited every piece of communication that his company put out, with a cold,…

06. 09. 2011

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Nine companies B2B marketers should know about

You’re a marketer, we’re marketers. It’s good to share the things we like. Here are nine companies you ought to know about. They all help…

01. 09. 2011

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In case you missed these B2B marketing guest posts

We’re big believers in doing guest posts on other marketing sites. It reaches new audiences, builds backlinks and boosts our page rank and overall…

08. 07. 2011

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12 Lessons from the Manifesto Campaign – Project Open Robe 13

We’ll be wrapping up the results of the B2B Marketing Manifesto campaign soon, but here’s a quick tour of some of the lessons learned as we…

26. 05. 2011

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Project Open Robe 12: Re-purposing and atomising your content

This is typical: you put a lot of effort into a chunky piece of marketing content — then retire it, move on and start working on the next piece. When…

05. 04. 2011

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A Long-Ass Landing Page goes live

Check out this new landing page for Econsultancy, the digital marketing publisher, community, analyst house, training company and event organiser (whew).…

30. 03. 2011

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B2B content marketing around buying triggers

There are lots of ways to build your content marketing strategy — around personas, products, organisational structure… We’d like to suggest a new way to…

10. 03. 2011

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Project Open Robe 11: Do Twitter Auto DMs work?

One of the experiments we’ve run as part of Project Open Robe was to set up an automated Direct Message to everyo

15. 02. 2011

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LinkedIn Maps: your network visualised

We’re big infographics fans so when LinkedIn launched their new LinkedIn Maps tool, we were first in the virtual queue to have a play. The tool…

03. 02. 2011

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