Year: 2009

  • Blog Post

    Velocity Does Video: Nine kinds of B2B web video

    As this quick showreel demonstrates, we’ve been doing more and more video for our B2B marketing clients. Why? because it’s a great way to get even the most complex ideas across in a clear, compelling way.

  • Blog Post

    Low-tech videos for a high tech product

    We love these Google Features videos on YouTube. Most tech demonstration videos are all high-tech flash with little icon men and screen shots and slick animations.  These are the opposite: just simple ideas demonstrated with…

  • Blog Post

    Let us march!

    My favourite quote from Ogilvy On Advertising is, “When Aeshines spoke, they said, ‘How well he speaks’. When Demosthenes spoke, they said, ‘Let us march!'”

  • Blog Post

    How often do you need to publish content? 1-7-30-4-2-1

    Content Marketing is like publishing — you need an editorial calendar and a bit of discipline. This guest post on Junta42 by Russell Sparkman of Fusionspark Media talks about how frequently you should be doing different elements of your content marketing mix.

  • Blog Post

    Velocity shortlisted for Econsultancy Innovation Awards

    Velocity was just shortlisted for an Econsultancy Innovation Award for its work with ShipServ.  The recent Content Marketing and Social Media campaign is up against 3M, IBM and Essence for the Innovation in B2B Marketing…

  • Blog Post

    Velocity client John Watton wins B2B Marketer of the Year

    John Watton, Chief Marketing Officer for ShipServ, last night won the prestigious B2B Marketer of the Year award presented by B2B Marketing Magazine. Watton beat formidable competition, winning recognition from the judges for the way…

  • Blog Post

    Woo hoo! John Watton, B2B Marketer of the Year

    Woke up in a haze on a strange sofa in an unknown flat. Looked down: dinner jacket. Weird purple stain on shirt. Ah

  • Blog Post

    Why B2B customers are easier to lose than convert in one visit

    Converts to digital conversion practices abounded at Econsultancy’s Marketing Masterclass last week. Find out how you can be the last funnel standing in the interminable B2B buying cycle.

  • Blog Post

    Why CIOs don’t belong on the board

    We did a fascinating interview with IT industry evangelist and FT.com columnist Ade McCormack yesterday (watch this space) and he shared some controversial ideas about CIOs and IT departments being ‘damaged brands’.  Made us think….

  • Blog Post

    Diary of a Tweet: Clarity vs Twitterjunk

    The birth of every every new communications medium is followed by a period during which the underlying technology actually cramps the communication it’s supposed to be enabling.  When it comes to Twitter, we’re all in…

  • Blog Post

    16 ways to alienate a B2B buyer

    Most B2B marketing doesn’t just fail – it actively repels the people it’s trying to attract. In other words, most B2B marketing would deliver better results if it didn’t exist at all. When I buy things for Velocity, I’m a B2B buyer. Here’s the best ways to alienate me…

  • Blog Post

    B2B marketing predictions for 2010

    We were recently asked where we thought B2B marketing would go in 2010. Made us think. So here are some predictions for the next year:, including kind-of-obvious ones, less obvious ones and a few we’d wish would come true…