Velocity Does Video: Nine kinds of B2B web video
As this quick showreel demonstrates, we’ve been doing more and more video for our B2B marketing clients. Why? because it’s a great way to get even the most…
18. 12. 2009
Low-tech videos for a high tech product
We love these Google Features videos on YouTube. Most tech demonstration videos are all high-tech flash with little icon men and screen shots and slick…
Let us march!
My favourite quote from Ogilvy On Advertising is, “When Aeshines spoke, they said, ‘How well he speaks’. When Demosthenes spoke, they said, ‘Let us…
15. 12. 2009
How often do you need to publish content? 1-7-30-4-2-1
Content Marketing is like publishing — you need an editorial calendar and a bit of discipline. This guest post on Junta42 by Russell Sparkman of…
04. 12. 2009
Velocity shortlisted for Econsultancy Innovation Awards
Velocity was just shortlisted for an Econsultancy Innovation Award for its work with ShipServ. The recent Content Marketing and Social Media campaign is…
02. 12. 2009
Velocity client John Watton wins B2B Marketer of the Year
John Watton, Chief Marketing Officer for ShipServ, last night won the prestigious B2B Marketer of the Year award presented by B2B Marketing Magazine. Watton…
26. 11. 2009
Woo hoo! John Watton, B2B Marketer of the Year
Woke up in a haze on a strange sofa in an unknown flat. Looked down: dinner jacket. Weird purple stain on shirt. Ah
Why B2B customers are easier to lose than convert in one visit
Converts to digital conversion practices abounded at Econsultancy’s Marketing Masterclass last week. Find out how you can be the last funnel standing in…
24. 11. 2009
Why CIOs don’t belong on the board
We did a fascinating interview with IT industry evangelist and FT.com columnist Ade McCormack yesterday (watch this space) and he shared some controversial…
18. 11. 2009
Diary of a Tweet: Clarity vs Twitterjunk
The birth of every every new communications medium is followed by a period during which the underlying technology actually cramps the communication…
13. 11. 2009
16 ways to alienate a B2B buyer
Most B2B marketing doesn’t just fail – it actively repels the people it’s trying to attract. In other words, most B2B marketing would deliver better…
10. 11. 2009
B2B marketing predictions for 2010
We were recently asked where we thought B2B marketing would go in 2010. Made us think. So here are some predictions for the next year:, including…
06. 11. 2009
